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Toast to the Gulf Coast: Josh Woods

There are many different events that compose the cultural cornerstone of the Gulf Coast: Mardi Gras, Hangout Fest, Alabama Deep Sea Fishing Rodeo and, of course, the Greater Gulf State Fair in Mobile, Alabama. But what about the individuals behind the scenes? What would these memories be without them?

Join Southern View Media as we raise a celebratory toast to Josh Woods, the executive director for the Greater Gulf State Fair and The Grounds!

An Alabama local, Josh Woods was born and raised in Grand Bay, Alabama. He graduated from the University of South Alabama with a degree in finance. Before curating memories at the fairgrounds, however, Josh worked at BB&T. He began as a relationship teller and, in 10 years, left the bank as a commercial credit underwriter and vice president. But how did Josh make the leap from finance to the Greater Gulf State Fair?

His answer lies in the fact that he served with the Mobile Jaycees.

The Mobile Junior Chamber of Commerce, also known as Mobile Jaycees, is a nonprofit organization for young professionals. Members can participate in different boards. The Mobile Jaycees is also the parent organization of the Alabama Deep Sea Fishing Rodeo (ADSFR), the Azalea Trail Maids and the Greater Gulf State Fair. Josh served on the board of directors before assuming the position of executive director in 2016.

“It is the best job I’ve ever had,” Josh said. “Every day is different. You might have a reptile show one day and then you have a market style day the next.”

A family man with sons and a wife, Josh understands how much the fair means to families along the Gulf Coast.

“I have three boys and my favorite memory [with this job] is watching my 6 and 3-years-old sons have their first experience of the fair,” Josh said, smiling. 

Learn more about the Greater Gulf State Fair by visiting www.greatergulfstatefair.com! You can also find the Mobile Jaycees on Facebook.

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Uncategorized

Toast to the Coast: J.Y.S.L.A.

This June, we ask you to join us in raising a metaphorical glass in honor of the Lanier family.

In 2018, Mr. Lanier and his wife, Teresa, founded Jubilee Youth Service and Leadership Academy (J.Y.S.L.A.). The non-profit is an affordable and high-quality mentorship and leadership program. Through J.Y.S.L.A., the Laniers hope to transform the lives of young boys along the Alabama Gulf Coast.

“We teach our cadets perseverance and how to solve problems and challenging circumstances,” Mr. Lanier said. “The results are them learning character, grit and a never-give-up attitude.”

Both Mr. and Mrs. Lanier are immensely qualified to run a youth non-profit, and are clearly committed to enriching the community. Mr. Lanier is a proud native of Mobile, Alabama. His extensive qualifications include Utah State University, the United States Army and a juvenile detention bootcamp instructor for the Boys & Girls Club. Mrs. Lanier’s background is just as impressive with 38 years of nursing experience, especially with the underprivileged population.

J.Y.S.L.A. provides a variety of experiences for young boys that they may not find anywhere else. For example, the Laniers and their volunteers host the Early Risers: Leadership & Ranger Outdoor Adventure Camp. The boys and their mentors visited the Hank Aaron Birthplace Museum in May 2021. There are still spots available for the tour of the Mobile Bay peninsula in July 2021!

If you would like to contribute to J.Y.S.L.A. and, by extension, give back to the Gulf Coast community, there are a variety of ways to do so! You can become a sponsor or make a one-time donation. If you would like to enroll your son in this unique program, visit www.jysla.org today.

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Careers

Junior Designer/Social Media Manager

Job details

Qualifications

  • Bachelor’s (Preferred)
  • Social Media Management: 1 year (Preferred)
  • Marketing: 1 year (Preferred)

Full Job Description

Southern View Media is a digital marketing company that was created to help local businesses understand the complex digital world and make educated decisions when it comes to their marketing. We are a balance of talent, intuition, business sense, media solutions and metrics to be a creative problem-solving machine that is fueled by client need and driven by results, and we are ready to provide businesses with marketing and advertising services at any level.

We are looking for a Junior Designer/Social Media Manager to join our growing team. You’ll be working in an office environment with a group of professionals who take pride in their work and their relationships with our clients. We’re looking for someone who is creative, computer savvy and comfortable in print and digital design. This is an entry-level position, and great for a recent grad.

Ideal Candidate Skills/Requirements:

  • Demonstrates proficiency with use of software design programs such as Photoshop, InDesign, and Adobe Illustrator.
  • 1 year of experience in website design preferred.
  • Demonstrates ability to multitask efficiently.
  • Can navigate smoothly between digital design and traditional print media assignments.
  • Works well with a team.
  • Communicates clearly and effectively.
  • Manages time efficiently.
  • Exhibits ability to think outside of the box.
  • Pays close attention to detail to catch any errors in production drafts.
  • Able to run pre-flight check and resolve errors.
  • Possesses strong writing and editing skills.
  • Designs and implements social media strategy to align with business goals
  • Collaborates with other teams, like marketing, sales and customer service to ensure brand consistency and overall client satisfaction.
  • Oversees social media accounts’ design (e.g. Facebook timeline cover, profile pictures, etc.)
  • Suggests and implements new features to develop brand awareness, like promotions and competitions.
  • Stays up-to-date with current technologies and trends in social media, design tools and applications.
  • Ability to turn social media fans into customers and customers into advocates.
  • Ability to leverage and utilize social media software tools for planning and proofing.

Pay: $11.00 – $14.00 per hour

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s (Preferred)

Experience:

  • Social Media Management: 1 year (Preferred)
  • Marketing: 1 year (Preferred)

Benefit Conditions:

  • Only full-time employees eligible

Work Remotely:

  • No
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Blog

Toast to the Coast: Elaine Sessions

Many call the Gulf Coast their home, including beach-lovers, artists, athletes, fishers, foodies and, of course, the mosquito. But who makes the Gulf Coast a home for this vibrant, multifaceted population? The realtor. Let’s all raise our glasses to Elaine Sessions, a Gulf Coast leader in both real estate and volunteerism.

Elaine has the honor to work with Roberts Brothers, the oldest local real estate company on the Gulf Coast, as leader of the Sessions Team. Founded in 1946, Roberts Brothers recently celebrated their 75th anniversary and continue to expand their business. Elaine herself has worked in real estate for 44 years.

“My job is to make a real estate transaction as stress-free as possible,” Elaine said. “I help people with their budget, match a home to their lifestyle and counsel families to help make wise decisions.”

However, even with that impressive resume, Elaine’s impact on the Gulf Coast expands beyond real estate. Elaine serves with several organizations, including the Mobile Chamber of Commerce and the Southwest Mobile County Chamber of Commerce. She works with McKemie Place as a board member. Elaine also serves as a board member of Pretty Feet, an organization that supplies shoes to children across the world. Elaine’s work with children includes serving as a Big Sister to a young girl for 7 years.

When asked what she plans to do in the future, Elaine said, “Continue working with the homeless, continue working with under-privileged children and continue to be active in my church, Dayspring Baptist Church.”

If you or someone you know needs real estate services, reach out to Elaine Sessions at Roberts Brothers.

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Blog

Toast to the Coast: Jake Wallace

With a “Hey, y’all” and an offer of sweet tea, anyone is welcomed on the Gulf Coast. Some visitors even stick around and make the coast their home. Jake Wallace, born in New York and raised in Boston, MA, is also a Gulf Coast transplant. Although, when you meet Jake, you won’t recognize him as anything but a coastal native, through and through.

During the day, Jake is a financial advisor for Morgan Stanley Wealth Management. When he is off, however, Jake is a dedicated volunteer within the Baldwin County community. He is particularly proactive in the local chapter of the Kiwanis Club, an international service organization. You may recognize it as the older relative of Key Club. Among a variety of child-focused projects, the local Kiwanis Club has contributed money to local sports teams and the Baldwin County Child Advocacy Center

Besides serving in the Kiwanis Club, Jake is also an active member of the Alabama chapter of the Gift of Adoption. A national non-profit organization, Gift of Adoption hosts fundraising opportunities in order to raise funds to assist families with adoption. Instead of funding the full $35,000 to $50,000 for adoption, the organization funds the final stretch in order to assist more families. As of December 2020, the Alabama chapter has helped more than 70 families secure funding for adopting a child.

When not working in finance, volunteering with the Kiwanis Club or working with Gift of Adoption, Jake also serves as a chamber ambassador for the Eastern Shore Chamber of Commerce. He is a dedicated husband and a proud father of two daughters. Even as an avid traveler, Jake now calls the Gulf Coast his home, and the children of the coast are all the better because of him.

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Blog

Toast to the Coast: Orleans Coffee

When individuals think of New Orleans, LA, they think of the trifecta: beignets, Mardi Gras and ghosts — in no particular order. However, New Orleans’ coffee industry also deserves a toast of recognition.

Bob Arceneaux is the owner of Orleans Coffee, a humble roasting establishment with 30 years of experience and a stellar reputation, and the new Parish Coffee brand. Orleans Coffee was the first specialty coffee roasting company in the city. In 2007, Bob became the owner of the company after working for 12 years as an employee. He now gets to enjoy traveling to Central and South America countries to visit coffee farms and mills. Bob’s dedication to brewing the perfect cup of coffee clearly shines.

Orleans Coffee is known for its contributions to a vibrant Gulf Coast food scene. When browsing their website or shopping in stores, you will discover a variety of roasts, all hand-selected by Bob and his team. If you crave more exclusive flavors, then you can also shop for Parish Coffee! Whether you are a local or a tourist you can find Orleans Coffee or Parish Coffee online. You can also find their one-of-a-kind roasts being served at several local coffee shops or purchase the grounds from many local grocery stores to roast at home! 

When prompted about future plans for Orleans Coffee and Parish Coffee, Bob explained that they will soon be donating to Hunters for the Homeless. A non-profit organization, Hunters for the Homeless is dedicated to eradicating hunger among the homeless population. Hurricane Katrina left many individuals homeless in New Orleans; as recently as 2019, 1,179 individuals were without homes. Bob, thank you, for taking the initiative to help these individuals!

So, whenever you are in New Orleans, feel free to take a minute to browse these specialty roasts in local retailers and supermarkets in the area! You know what they always say: stop and smell the…coffee?

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Blog

Website Design and Development: 2U Mobile Solutions

THE CLIENT

Have you ever wanted to run your own business?

An entrepreneur, vehicle expert and family man, Scott Blair has launched many successful businesses. Now, he wants to help other individuals launch their own. He enlisted Southern View Media to not only build a website for T.R.A.C.K., but also to design and develop a website for 2U Mobile Solutions.

2U Mobile Solutions is organized to help individuals run their own mobile tire businesses. Yes, that is a real thing and a good business.

THE WEBSITE

Like Scott’s personality, the website is bold and honest. Design elements include tread mark graphics, simple animations and real photos of the business.

One of our designers created mockups of the homepage and secondary pages. After the client approved the artistic style and creative direction, one of our seasoned developers got to work. The developer built the site in Elementor over a period of days. In the meantime, a copywriter collaborated with Scott to write verbal content that reflected Scott’s messaging.

THE RESULTS

What is most important about the 2U Mobile Solutions website is that it distinctly differs from Scott’s other website that we created. At Southern View Media, we understand individual branding and messaging. Our sites are uniquely created to each client’s standards and purpose.
View the website for yourself here. Then, consider opening your own mobile tire business.

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Blog

6 Things You Can Do RIGHT NOW to Help Your Website Show Up on Google

Google is the biggest, and by far the most used, search engine on the internet, with over 63,000 searches on the site every single second. That’s 5.4 billion searches per day, making Google a titan of a platform. As a result, getting a website listed on a coveted front page spot on the search results has become an industry all its own. That is a form of marketing we call Search Engine Optimization, or SEO.

SEO is defined as the edits and optimizations we make to our websites that coincide with Google’s standards and algorithms. These changes make it more likely that our pages will show up in results. Gone are the days where setting keywords is all you have to do. Nowadays, it’s an art, especially now that many of Google’s most valuable algorithm secrets are just that: secret. But as marketers, we’ve uncovered many of the things that Google looks for when deciding on the best result for a search, and today we’re counting down 6 of those things that you can go and implement on your website today.

1. Cut down the data and speed up the site

One prominent aspect that Google monitors is your website’s load speed. Sure, people using your site may have slow internet, but that doesn’t mean it’s their fault that they can’t see your content. Large unoptimized images, embedded content and advertisements… All of these things often contribute to a site being considered slow. Google doesn’t just want fast-loading sites, they want lightning-fast loading websites. Your website should not take more than 1 or 2 seconds for the average person to load it. If your website takes longer to load, you’ll begin to see a major increase in your bounce rate. This rate measures how many people immediately leave (or “bounce”) your site for elsewhere. Consider all of the data on your site and optimize everything you possibly can

2. Avoid Duplicate Content

This one is more something to avoid than something to do, but it may be something to go back and fix. Google is harsh towards sites that feature loads of duplicate content, which is text that is the same between different pages. This can happen easily, as you copy-paste things like calls to action, blocks of information, and so on. Rewriting all of them to be at least slightly different will make Google consider those areas to be valuable extra bits of information.

3. Don’t Ignore Images

When optimizing for search engines, many website owners are quick to obsess over the text content of their site. But the fact is, Google places just as much of an emphasis on images. Your site’s images are key. Ensuring that you explicitly tell Google how to interpret them is the goal of a well-optimized site. Ensure that every single image has a descriptive file name and a written ALT tag describing the image in as much detail as possible. This is also important for your site’s accessibility, which is another plus on Google’s end. After all, it wants as many users as possible to be able to fully enjoy your website. Optimize your images, never forget that.

4. Link to other, relevant websites

“The web” is called such for a reason. No one website stands alone, and cooperation can make for an enormous impact on SEO. It may seem counterproductive to link to other websites, but for SEO purposes, we implore it. Linking out to other, relevant websites begins the process called link building, a crucial and often underlooked aspect of SEO. Many of the most successful websites link out to other high-quality websites because it creates a trackable traffic stream sourced from your website. 

Google can tell where people go and how they get there. If your users get to more sources of information from your website, Google will actually acknowledge that. It means that you’re providing more value to your users, and you’re willing to focus on giving them what they need. Of course, the natural next step to that is…

5. Getting some links for yourself!

The second part of link building is the all-important backlink. A backlink is when another site links back to yours, it’s as simple as that. But the complications begin there. Having amazing backlinks can hold immense value to your search rankings, but having “bad” backlinks can actually hurt you. So, what’s a good backlink and a bad backlink? Well, it all has to do with trust. Google implicitly has a trust score for websites that it ranks and uses that to determine the quality of a backlink your site receives. Essentially, a backlink is like declaring a partnership. You don’t want your partner to be a scammy .ninja website selling bottled air and snake oil. Instead, highly reputable sites with plenty of traffic and a proven track record make for the best backlinks. For example, backlinks from a .edu website almost always score high on Google’s trust, because of the requirements necessary to, well, BE a .edu. 

Also, hint hint, this is the precise reason that social media marketing is super important to your SEO as well.

6. Don’t overdo it.

All of those things said, modern SEO is about one thing, and one thing only: providing value. Optimizing for Google is important, but Google will take notice if you’re pandering. Remember that they’re focused on how you provide value to real people. Always write for humans first, and Google second. Trust Google to understand that your users are the top priority, and with enough effort put into helping them, your site will benefit on the SEO side of things.

Search Engine Optimization is, without a doubt, very time consuming, and not something every business owner has time to sit down and do themselves. But here at Southern View Media, we’re experts in the craft and know-how to make your website visible. If you’re interested in hearing more, give us a call. We’ll be more than happy to discuss how we can help.

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Blog

Toast to the Coast: Beef O’Brady’s

This week, we’d like to raise a metaphorical glass to Gulf Coast staple, Beef O’Brady’s.

Without exaggeration, Jim Mellody changed the world in 1985 by launching the first Beef O’Brady’s. But that is not who we are here to talk about today. Larry and Linda Kessler’s story with the franchise began long before they opened their restaurant in 2006. Larry and Linda ate many delicious meals at Beef O’Brady’s while raising their two sons, Nick and Joel. By the time that the boys reached adulthood, Larry and Linda realized that it was only natural to invest in the Beef O’Brady’s franchise.

Larry and Linda live life with a glass-half-full perspective. Just look at their charity efforts! In the past 14 years, the couple has sponsored the following organizations: Spanish Fort High School Football Team, Daphne High School Football Team, Spanish Fort Elementary, Rockwell Elementary, Spanish Fort Middle and countless Little League teams. When they are not sponsoring Baldwin County schools, the Kesslers also host Spirit Nights. The nighttime festivities support all types of local organizations. For example, Spirit Night in October raised money for Breast Cancer Awareness.

What is next for the Kesslers and Beef O’Brady’s? The future is bright despite COVID-19 challenges. The Kessler family plans to continue supporting local schools and teams, as well as continue hosting Spirit Nights. If you would like to discuss sponsorship opportunities with the Kesslers, you should reach out to them!

In summary, the Beef O’Brady’s in Spanish Fort is a community cornerstone. Baldwin County is better with the Kessler family in it… And our stomachs are better with their jaw-dropping burgers!

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Blog

3 Ways to Convert Customers from Social Media

Every business should be on social media. While a common phrase, some business owners may find it difficult to determine how to actually garner business from social media. If you’re confused, you’re not alone. We see tons of businesses struggling to convert their followers into leads every single day. So that is why we are counting down 3 of the best ways to convert customers from your social media content.

Let’s get started!

1. Become a Teacher

One of the best things you can do on social media is to become a teacher for what your business excels in. A lot of business owners are confused by this idea. We get asked all the time: “Why should I teach my clients, or worse, my possible competition?” It seems counterproductive, but the reality is that what people are looking for on social media is free content that has immediate value to them.

By making educational posts in the form of statistics or tips on whatever it is that you do, you are giving value to your followers who are interested in knowing what you do. You also present yourself as an expert on the subject, making it more likely for people to choose you when they’re in need of your services.

Win/Win!

2. Consistency is Key

You’ve probably heard this one, but let us reiterate: your social media presence should be consistent.

Ideally, you should post regularly, and at peak hours for your target audience. All of this is an effort to maintain a presence on your followers’ feeds. Because social media has grown so much, competition is fierce, and a spot on the timeline is not always guaranteed. That’s why we recommend posting often. Any post can be skipped over, for any number of reasons. With more posts, and each one bearing your branding in some kind of way, you will become harder to ignore and a regular part of your followers’ feeds.

3. Be Human

When it comes to social content, the goal should not be to post link after link to your website. By doing so, you’re coming across as more of a link-posting-robot than a person. Your page should blend in as best it can with the content found within everyone’s timelines: posts from people. Photos of parties, fun quotes or quizzes make people stop scrolling and actually engage.

That’s the keyword: engagement. Comments, likes, shares, anything that has users stopping to interact with your posts is the first major step in making customers out of those users. Focus on that and allow your feed to stay human, and your users will know and love you all the better for it. It increases your reputation and makes people more comfortable asking for your help when they need it.

Social media strategies can still be very difficult, however. Not all of us have time to sit on social media and find new things to post every day. But we do! Here at Southern View Media, we have an expert social media team that can ensure you have engaging posts on your feed as often as you want. Just visit us at southernviewmedia.com to find out more about how we can help you!