It's the late-night question that keeps business owners awake over their lack of marketing success; “What do I do to help grow my business online?” There is no shortage of methods and channels to target your online marketing efforts. Some are very simple and others are highly complex in their execution. One of the simplest, and oftentimes most cost effective, ways of increasing your brand awareness online is Facebook advertising.
It’s no longer enough to have a well-designed website and proper SEO integrated into it. You simply can't afford not to have a well-crafted, professional presence on Facebook with proper marketing campaigns designed and monitored to give you a high return on investment.
Compared to traditional methods of marketing, it doesn't take the usual herculean efforts to have your business seen online. Unlike print, TV or radio spots, digital marketing does away with the long lead times, the excessive pre-planning meetings, pre-production meetings, and exorbitant costs. Simply put, you can be seen by more people for a fraction of the costs of the aforementioned traditional marketing campaigns.
We're huge advocates for using social media to grow a business. When social media is done right, it creates exposure, opens up two-way communication and extends the potential audience of your business. You can do this organically by creating and sharing valuable content, creating dialogue with your Facebook fans and being consistent in your efforts to share interesting and useful news and knowledge.
Facebook also offers the ability for you to pay for exposure on their platform to people who fit into certain demographics that are completely customizable. Facebook offers businesses a way to promote, grow and drive website traffic through “sponsored” posts. These advertisements show up on your target audience’s newsfeed and have a strong call to action that prompts viewers to:
- Visit your website
- Like your page
- Engage with a post
- Enter a contest or apply for exclusive offers
Social Media advertising offers you the ability to put your message, products, and services in front of the people who truly matter to your business. As an example, if you're a high-end clothing boutique that caters to women aged 18- 35 in Fairhope, AL that are interested in fashion, current events and shopping, you can set up a custom audience and have your offer or ad appear in the newsfeed of Facebook users who match those exact specifications.
Well-crafted Facebook ads put you front and center of the people who truly matter to your bottom line on a platform that they use daily. This offers the ability to get your brand in front of people who are not yet aware of your brand, but who will benefit from your products or services and then prompts them to visit your website to learn more and ultimately make a purchase.
With Facebook ads, you can:
- Earn loyalty by offering deals, product recommendations, and quick customer service right from your Page so customers keep coming back.
- Connect one-on-one by talking directly with your customers to personalize customer service.
- Become a trusted expert by suggesting relevant products to build trust with customers.
- Extend offers to make loyal customers feel special by giving them a discount or promotion.
The most exciting part of Social Media advertising is how truly inexpensive it is. We can create ad campaigns with budgets as low as $10 a day or as much as $300 a day. This is entirely up to your unique business needs and overall goals. As affordable as it is to have a professional marketing campaign crafted and handled by the marketing professionals at Southern View Media, you honestly can't afford to not have a Facebook campaign set up and prove highly targeted traffic to your website.
Contact us to find out how we can help with your marketing plan and digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.
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