Choosing a method of advertising can quickly become an overwhelming decision. In the current world of ever-changing technology, there is a constant stream of media content that is difficult for consumers to sort through. How can businesses differentiate themselves in the market and attract new customers? We believe one of the best ways to catch the eyes of potential clients is through video marketing. If you’re looking to take the next step to grow your business, read below to understand how video marketing can help you.
Easy to Process
While video marketing may be more work for the company to create, it makes up for it with how easy it is for consumers to find and process. A video can portray information in less time than reading and researching websites. Consumers also prefer video because it is more entertaining and easier to understand.
Search Engine Optimization
The more clicks, views and screen time a business website earns, the higher Google, Bing and other search engines will rank the website on their results page. For example, there are many coffee shops in New York City. If a tourist searches “coffee shops near me” the websites that appear on the search engine results are websites who have regular, heavy traffic from customers. Websites with low traffic, no reviews and no videos are filtered out and ranked lower in search results. Adding videos to websites and social media increases the number of visitors to a website and engagement on your social posts.
Connection
Everyone knows that first impressions can be difficult to master. In the technology-heavy world we all live in today, it is hard for businesses to connect with their consumers and keep them coming back. While the written word is powerful, it can be time-consuming for a customer to process. Video marketing portrays more of a business than just words and creates a connection between the customer and the company. A customer can see the employees and hear the description of a business directly from a manager or supervisor and put a face with the name. Videos are also easier to share on social media platforms, so the first impressions through video can expand tenfold and expand the customer base.
Brand Identity
Brand identity is a unique brand image that is portrayed through the use of logos, brand colors, packaging, website, typography, etc. When a customer enters the store or website, what are they interpreting? Video marketing establishes the brand identity by inculcating all attributes of the brand in a video. By combining all parts of a company’s brand into the video, customers are able to view and understand who a company is as a whole.
Marketing has evolved over the past twenty years. The world of newspaper ads and television spots has morphed into Instagram advertising and Facebook videos. Identifying target audiences and navigating how to best reach them in a digital setting can seem intimidating and daunting. Let us help you identify your marketing goals and expand your consumer base without the stress.
Southern View Media is a full-service digital marketing agency that was created to help local businesses understand the complex digital world and make educated decisions regarding their marketing. We are a balance of talent, intuition, business sense, media solutions and metrics to be a creative problem-solving machine. We emphasize our clients’ needs and are driven by results. We are ready to provide businesses with marketing and advertising services at any level!
Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425!
