What is Digital Display Advertising?
Consumers see digital display ads daily whether the ads are on the bottom of a weather app on a mobile device or on a page of a favorite news site. Most of these ads are part of campaigns from ad networks. Ad networks have agreements with a multitude of websites and apps allowing them to use their platform to show ads. With the use of a single ad network, advertisers can deliver their ad directly to their desired audience regardless of where that audience goes online.
For instance, when a person clicks on a link to read a news article, as the page loads a bidding process begins. Advertisers have campaigns in place that are bidding on the user’s viewership based on many factors such as the content being viewed, the location of the user, user demographics, etc. In the blink of an eye, the winning ad is shown along with the news article.
Right On Target
A benefit to digital advertising is the ability to target the user.
Example: Women + Baldwin County + age 35-45 + parent + outdoor enthusiast + top 30% household income.
If you know a little about your most valuable client Southern View Media can help you reach them. Over time search engines have built databases to not only deliver relevant answers to questions but also make the user experience more personalized and deliver ads more relevant to the user’s lifestyle. Southern View Media has access to this data and can make sure your ad reaches your audience.
Build your brand
With millions of viewable digital impressions across millions of sites, aps, and platforms, digital ads are a great way to build brand awareness. Consumers may not be in the market for your goods or services now but if they are familiar with your company the likelihood of them turning to you when they are in the market are greatly increased. With a low cost per thousand impressions, an impression based campaign can spread your brand to a vast audience for a modest budget.
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Digital Display can be a great cost-effective way to build awareness and generate sales, let Southern View Media help guide the way. Our team will provide you with a custom proposal showing the estimates of viewable impressions in the geographic area of your choosing. In addition to the number of available impressions, we are able to provide the estimated traffic a digital display campaign will generate for your website. Along with researching and setting up a digital advertising campaign Southern View Media will design impactful creative ads in multiple sizes to best convey your message. After implementation, Southern View Media will monitor and adjust campaigns to optimize budgets on a daily basis. We will then provide full reporting to show you how the campaign is performing on a month to month basis. Campaign reporting can also provide a clearer profile of your most profitable customer base. Start reaching your potential clients through digital display advertising today by contacting us at 251-517-9425.