Traditional TV is quickly becoming a thing of the past. Rather than flipping channels, more and more people are choosing to cut the cable and watch TV exclusively through their choice of online services. Cutting the cord is cost-effective, and generally offers better options as on-demand watching becomes the new norm. In fact, over 60% of young adults report watching TV through online services. This substantial rise in viewership has voyaged in a brand new frontier of digital video advertising. OTT, or “over-the-top” ads are videos delivered to people who watch video platforms like Hulu or Pluto. At Southern View Media, our team of advertising and video experts can get your message across to the masses watching TV online.
Target users precisely by location and demographics, as well as the content they enjoy.
See a major boost in your brand awareness with the high impression and reach rates of OTT ads.
Due to the nature of the platform, the video completion rate is often 90-100%, meaning your audience will almost always receive your full message.
However, the problem that many face when choosing OTT is that quality video content is incredibly necessary. At Southern View Media, we write, shoot and edit quality videos that perform.
Work with video experts with attention to detail and quality.
Get help from advertising experts who have the connections and experience to manage complicated OTT campaigns.
Save time on your marketing and spend more time getting the work that you like to do, done.
Video ads can be complicated, but with Southern View Media they’re as easy as telling us what you want to see.
1. We will meet with you for an initial consultation about the message and purpose of the video. Tell us everything!
2. Our writers will create a script outlining the lines, shots and anything else you might need to know before beginning production.
3. Upon approval of the script, our producers will gather all the necessary equipment and materials, organize shooting times and create a solid plan for the remainder of the production.
4. Shooting! If you or your locations are involved, we will be on site and ready to make you and your space look immaculate on camera.
5. After all the shooting is done, our editor will color correct and clip together the best takes. Then, they’ll deliver the video back to you for approval.
6. When your video is approved, we’ll launch it into the digital space for people to watch!
OTT can be an amazing asset to a business looking to garner impressions from a brand new, wide-open market. If you’re interested and want to get started, contact us for more information today!