Whether you are selling a product or services, dynamic and engaging content convinces both potential and current clients to spend money and time on your business. While creative graphic designs are important, they are nothing without well-written and engaging copy.
Copy is the text that accompanies any form of social media, and it comes in both short and long forms. Short copy includes the captions you see beneath posts during the endless scroll. Short copy is also used for advertisements and slogans. Long copy includes website text and blogs like the one you’re reading right now. Whether short or long, it is good practice to write copy in a conversational tone.
The annoying jingle you can’t get out your head? That’s effective copy. Trending hashtags, whether Twitter or Facebook, are also effective copy. Short copy is intended to get a point across in as few words as possible. That’s why Twitter only has 280 characters available. After all, not everyone has the time to read blocks of text.
Long copy includes websites, blogs, and press releases. Website copy should not be blocks of text, but instead small paragraphs to best convey the ideas behind your business. Website copy should also convince customers to trust you and your business. Engagement convinces clients to trust you and your business, and blogs are a great form of engagement. Ideally, blogs should be five hundred words minimum and include a variety of ideas, whether how-to’s, reviews, or anything in between. What you are reading right now is a blog post.
Usually a few paragraphs in length, press releases are great for conveying information to professional media outlets, such as news networks. Press releases should also be written in the Associated Press style to best appeal to journalists and the media you’re addressing. When drafting press releases or any other form of official copy, it is good practice to associate yourself with AP Style beforehand!
That way, your readers can focus on your message and not be distracted by a misplaced comma or misspelled words. The internet is forever, and so are simple grammar and punctuation mistakes.
In all its many forms, copy is a crucial part of businesses and the marketing process. The best type of copy, whether long or short, sells and convinces without the reader realizing it. Make sure yours is performing to the best of its ability and schedule a free consultation with Southern View Media today by calling (251) 517-9425!