Geofencing marketing defines specific spatial boundaries within which ads can be deployed. This allows businesses to target nearby people who are more likely to shop at a particular business because of proximity, demographics, brand affinity, and other attributes. The fact that geofence marketing campaigns use precise locations also makes them cost-effective. A big issue with mass marketing is that it often blindly reaches out to people who have absolutely no interest in the products or services being offered. But marketing geofences remedies that problem because they’re set to specifically target your potential new customers.
Think of a geofence like an invisible fence. When a mobile device crosses the “fence,” the geofence triggers a response. Essentially, geofences use virtual GPS points to trigger responses that distribute ads to mobile devices when users enter or exit the geofenced territory.
Geofencing is a fairly new technology, and Southern View Media is ready to help you by creating an advertising campaign centered around your goals, your leads’ interests and their location. We can increase your ROI significantly by ensuring that your ads are seen by the people most likely to engage with them.
Southern View Media has the expertise necessary to create ads that perform. You’ll have access to a team of talented copywriters, designers and more, who are all prepared to create stunning ad creative for your campaign. Having a marketing agency working on your geofence campaign means that you can focus on the things that make your business thrive while we focus on getting people to come through the door.
Do you think digital geofencing can help your business?
If you’re ready to get started, contact Southern View Media today! We’re experts in the complicated art of ad targeting and would love to help you.