Digital advertising comes in many forms. But all of them share one common trait: the ability to narrow down a target audience. Because of the immense reach of the internet, it’s vital for advertisers to find a niche that their leads belong to so they aren’t wasting money on viewers who will never convert for one reason or another. But even with narrow interest targeting, your ads will still likely reach leads who won’t be interested. It can be a huge problem for advertisers with small margins and a very specific demographic they’re marketing to. That’s why at Southern View Media we offer the narrowest possible form of targeting: Geofencing.
Geofencing is the process of creating small, targeting areas on a map that your leads frequent, and distributing ads to devices found in that area. But that’s not all. Geofences can also be used in conjunction with each other for different and even more accurate results. For example, you might target a shopping center with ads related to your store within that shopping center, increasing the likelihood that they will visit. But you might also target other stores within that shopping center with different ads that will help you to compete with those businesses.
Geofencing is a fairly new technology, but Southern View Media can help you by listening to your needs and creating an advertising campaign centered around both your leads’ interests and their location. Saves money by reducing the amount of impressions that your ad will receive, but can increase your ROI significantly by ensuring that your ads are seen by the people most likely to engage with them.
Southern View Media has spent the time necessary to fully understand the ad platforms, as well to research the methodology behind geofencing, giving us all the expertise necessary to create ads that perform.
We not only have a team of advertising professionals. With Southern View Media, you’ll have access to a team of talented copywriters, designers, and more, who are all prepared to create stunning ad creative for your campaign.
You can relax. Having a marketing agency working for your campaign means that you can focus on the things that make your business great while we focus solely on getting people to come through the door.
Do you think digital geofencing can help your business?
If you’re ready to get started, contact Southern View Media today! We’re experts in the complicated art of ad targeting and would love to help you.