Geofencing marketing defines specific spatial boundaries within which ads can be deployed. This allows businesses to target nearby people who are more likely to shop at a particular business because of proximity, demographics, brand affinity, and other attributes. The fact that geofence marketing campaigns use precise locations also makes them cost-effective. A big issue with mass marketing is that it often blindly reaches out to people who have absolutely no interest in the products or services being offered. But marketing geofences remedies that problem because they’re set to specifically target your potential new customers.