Almost everybody is on social media. Posting and keeping up with social media is quickly becoming a daily habit of individuals everywhere. By utilizing social media with the help of a dedicated and experienced social media marketing team, your business can create a modern marketing strategy that outshines your competition.
Social media is also great for advertising. If you’ve scrolled through Facebook, or Twitter, or any other platform, you’ve probably noticed the inclusion of ads interrupting the feed.
This ad space is both effective and affordable. However, the problems lie in the competition. Believe it or not, the average person views over 5000 ads in a single day. Thanks to the internet, people are flooded with marketing material on an extremely regular basis. The trick to succeeding in social media advertising is the polish. It is the attention to detail and the right knowledge to grab the right peoples’ attention. At Southern View Media, we specialize in creating targeted ads with effective and out-of-the-box creative.
The first question you might ask is which platform to use. There are tons of them out there, and each has their pros and cons.
The first app that often comes to mind is Facebook. Facebook sits on top of the social media throne due to its inclusion of businesses and brands on its platform. Ads are what drive Facebook. Without them, Facebook would not survive as a platform for people to use for free. As a result, they give businesses many tools to use for a small fee. At Southern View Media, we’re experts at creating Facebook Ads for companies and brands. Our services will boost your products and services in front of an audience that will actively engage with your business online.
A challenge in using Facebook, or any social media platform for that matter, is the algorithm.
Algorithms change often, much like Google’s formula, to ensure their platforms are maintaining quality content that encourages engagement. It is in their best interest to do so. If your page content isn’t being seen, that is where ads are useful. We keep up with the quality standards of social media ads, and create ads that will pop and grab your audience’s attention.
There are other great platforms out there, too. Snapchat is extremely popular right now, especially among a younger audience. Any company looking to marketing something to that age group would be missing an opportunity by not creating ads for Snapchat. Alternatively, Linkedin also has an ads platform. Linkedin is commonly used by adults looking to connect, network and advance their career. Businesses that want to target adults, especially those in certain industries, would benefit from Linkedin ads as well. The many nuances of all these platforms can become overwhelming.
That’s why Southern View Media has digital marketing experts who keep up with the trends, and can design a personalized digital advertising plan that will utilize all the best of each platform. If you’re interested, contact us today!