Social Media Ads

How often should you post on social media

Almost everybody is on social media. Posting and keeping up with social media is quickly becoming a daily habit of individuals everywhere. By utilizing social media with the help of a dedicated and experienced social media marketing team, your business can create a modern marketing strategy that outshines your competition. 

Social media is also great for advertising. If you’ve scrolled through Facebook, or Twitter, or any other platform, you’ve probably noticed the inclusion of ads interrupting the feed.

This ad space is both effective and affordable. However, the problems lie in the competition. Believe it or not, the average person views over 5000 ads in a single day. Thanks to the internet, people are flooded with marketing material on an extremely regular basis. The trick to succeeding in social media advertising is the polish. It is the attention to detail and the right knowledge to grab the right peoples’ attention. At Southern View Media, we specialize in creating targeted ads with effective and out-of-the-box creative.

The first question you might ask is which platform to use. There are tons of them out there, and each has their pros and cons. 

The first app that often comes to mind is Facebook. Facebook sits on top of the social media throne due to its inclusion of businesses and brands on its platform. Ads are what drive Facebook. Without them, Facebook would not survive as a platform for people to use for free. As a result, they give businesses many tools to use for a small fee. At Southern View Media, we’re experts at creating Facebook Ads for companies and brands. Our services will boost your products and services in front of an audience that will actively engage with your business online.

Facebook ads come in many forms, including:

Image Ads

Simple, easy-to-make ads utilizing an image and some copy that will entice the viewer to click to see the rest of your message. These ads are often created by “boosting” existing posts.

Video Ads

Videos or GIFs that are autoplayed on peoples’ desktop and mobile feeds. Simple, yet effective!

Instagram Ads

Yep, Instagram! Instagram is a Facebook platform, and as such, it uses the exact same tools that Facebook does.

Video Poll Ads

Mobile-only interactive ads that bump engagement by asking viewers to vote.

Carousel Ads

Like an image ad, but allows you to show up to 10 images that can be scrolled through, each with unique captions.

Slideshow Ads

Mobile-only ads that lead to a form fill that your viewer can fill out easily, often without a lot of typing. Fantastic for basic contact forms for gathering leads!

Messenger Ads

Places your message and branding specifically on Facebook’s messenger app, totalling over 1.3 billion users!

Stories Ads

Places a message between your friends’ stories as they’re scrolling through. Younger users are very attracted to this feature.

And even more!

A challenge in using Facebook, or any social media platform for that matter, is the algorithm.

Algorithms change often, much like Google’s formula, to ensure their platforms are maintaining quality content that encourages engagement. It is in their best interest to do so. If your page content isn’t being seen, that is where ads are useful. We keep up with the quality standards of social media ads, and create ads that will pop and grab your audience’s attention.

There are other great platforms out there, too. Snapchat is extremely popular right now, especially among a younger audience. Any company looking to marketing something to that age group would be missing an opportunity by not creating ads for Snapchat. Alternatively, Linkedin also has an ads platform. Linkedin is commonly used by adults looking to connect, network and advance their career. Businesses that want to target adults, especially those in certain industries, would benefit from Linkedin ads as well. The many nuances of all these platforms can become overwhelming.

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That’s why Southern View Media has digital marketing experts who keep up with the trends, and can design a personalized digital advertising plan that will utilize all the best of each platform. If you’re interested, contact us today!