Yes, you can! Southern View Media loves working with small local businesses, so we know exactly what it takes to create a digital marketing plan that is affordable for you. Just give us a call today to learn more: (251) 517-9425!
Digital Marketing is pretty much anything that’s online or web based. A few examples are PPC (Pay-Per-Click), SEO (Search Engine Optimization), email marketing, web design, social media content, etc. Regular Marketing is still seen as those offline marketing activities: print, direct mail, radio, billboards, TV, etc.
Okay, so you have a Facebook page, but is that all? No! Having a Facebook page isn’t enough anymore; you need to be engaging with and building new followers that will lead to customers. Boosting Facebook posts to reach more people or using targeted ads will expand your brand and business digitally in a way you never thought of before.
Google Ads is fantastic because it makes you available to those who want your products. Google Ads helps you be found more easily and at the top of a search engine results page. If your ranking is high on the most popular search engine, this will attract business to your web page, as well as build your online reputation. Any business, any size, can be found on the first page of Google.
Digital marketing is driven by content. People (and Google) judge your authority in your industry by the type of content you produce. This is why a blog is essential because that’s the best platform to make your content public. Apart from gaining a wide reach through social sharing, it gives a visitor the opportunity to quickly access your credibility. You should consider providing valuable content via your blog or have a Digital Marketing agency do it for you!
The term SEO stands for “Search Engine Optimization.” SEO is constantly tossed about these days, but few people really know what it means. For starters, SEO is more of a concept than a term. Search engine optimization is a complex operation that encompasses both on- and off-site efforts to boost a website’s visibility and help convert incoming traffic. SEO is not the simple placement of keywords or quickly submitting your site to some kind of automated visibility generator. This process can help your business be found in the top 10 search rankings on Google.
Creating and sharing content on social media platforms about your business is a form of internet marketing called Social Media Marketing. Social media is a huge outlet that can help spread the word about your business by gaining traffic through social media sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube. The focus of many social media marketing campaigns and goals is to drive audience engagement and traffic to your business over your competitors. A combination of consistent branding, engagement and content will fuel a social media marketing campaign and reach your target audience.
Paid advertising is the act of paying for the placement of your business’ ads in search results, on social media or on other websites.
There are many options to choose from regarding how you want to go about updating your website. More often than not, websites that are five years or older need to be gutted and fixed to become more current and be accessible through a mobile device. Southern View Media can help build, design and update your website. Just give us a call at (251) 517-9425!
We’re happy to set up a meeting with you to go through and thoroughly discuss the real options you can take with a digital marketing plan for your business. Just give us a call at (251) 517-9425!