Google Ads

Are you struggling to get in front of potential customers online? Online marketing is nearly inescapable nowadays with so many new ways to expand your business and customer base. There are a ton of different ways to market your business online, but one way that has a proven high success rate and is cost-efficient is Google Ads.

What are Google Ads?

Google Ads are online advertisements that can be used to increase your business’ online presence, brand awareness and create conversions. There are search ads, digital display ads, video ads and shopping ads for retail stores. These ads are placed either on the top or bottom of a search result on Google and will be labeled “Ads” on websites, banners and other search engine sites. Creating and running ads on Google helps potential customers find your business because your ad could be the very first one they see when they are searching for services or products online.

When setting up a Google Ad, you must first determine your overall goal. What do you want to gain from running these ads? Do you want more clicks to your website, increase sales or raise brand awareness? What is your budget? Do you want organic searches as well as paid searches? These are all factors to consider when setting up your Google Ads account and Ad Campaigns.

Organic vs. Paid Search Ads

An organic search is getting results at no cost with naturally found links. These searches exclude paid ads and are what Google decides is the closest to what the user is searching for. A paid search is actually paying for your website to rank higher on Google than your competitors. Google Ads is an example of a paid search; it uses Keywords and phrases to rank sites higher than others based on relevance of their ads to their website. When you set up your ad, you will be asked to insert a link to the web page that the user will navigate to if they click on your ad. Google will then crawl your website to establish relevance to the URL you provided with the advertisement you are running to determine where your ad will place in search results. This is to ensure that your ad is being placed in front of the right audience, is not spam and your business is legit.

Some key terms to be familiar with while working with Google Search Ads are:

Impressions

The number of times your Ad shows up on a search page. Impressions count each time your Ad appears on Google or the Google Search Network.

Click

A click is counted when someone actually clicks on your Ad. They are counted even when they don’t reach your website.

Conversion

When a person interacts with your Ad and takes action by viewing your Ad, i.e., visiting your website or calling your business phone number from the Ad.

Click-Through Rate (CTR)

A measurement of how many people who have seen your Ad actually interacted with it.

Conversion Rate

The average number of conversions your Ad has received in a percentage, whether it be sales, website visits or phone calls.

Cost Per Click (CPC)

The highest amount you are willing to spend for someone to click your Ad.

Cost Per Action (CPA)

The amount you will spend on each conversion from your Ad.