Google Ads

Why use Google Ads?

If you have a website for your business, you want it to be found on Google. It’s often the only way people are able to find your website naturally. But Google is hard to predict. In 2018, Google changed their search algorithm over 3,200 times, making it difficult for many website owners to optimize their sites often enough to stay on the front page for long. Some businesses rely on search traffic to stay visible. If that sounds like your business, and you’re having trouble catching up, Southern View Media is a team of expert marketers that can help you solve that problem. Introducing Google Ads.

Google Ads isn’t a replacement for SEO, but it is a means to garner viewership and engagement through targeted advertising to your potential customers. Most of the time, this is accomplished through running ads on Google’s own search engine. By carefully choosing effective keywords and designing a message to entice searchers, our advertising team at Southern View Media can boost your business’s ROI.

Our Google Ads Process

We will:
1. Consult with you and come to a full understanding of your business, your budget, and your marketing goals.

2. Create connections between your ads and your website to ensure you know exactly what people are doing once they reach your website.

3. Create keywords that reflect what your target audience is searching, and constantly update them to ensure accuracy and effectiveness.

4. Create ad copy that spark interest

5. Retarget leads with more ads on other channels

6. Send you detailed reports each month highlighting your ads’ performance.

What can Google Ads do for you?

1. Google’s reach is massive. At a tremendous 92% of the search market share, it’s almost guaranteed that your target audience will have a chance to see your search ads.

2. Your ads will serve as an answer to a question, rather than a nuisance to their online viewing experience.

3. Experience a quicker boost in viewership than standard SEO practices alone, especially when working with an advertising agency.

The fundamental issue with creating Google Ads yourself is their competitive nature. With so many businesses competing for similar, commonly used keywords, it can be a struggle to break through to the top of the page. With Southern View Media, we can optimize advertising and ensure that you are competing for keywords that fit your needs and your budget.

Display Ads

Google also has other kinds of ads that your business can use as well. Google has website partners all across the web with ad space built-in for a system called Google Display Ads. Display ads are images designed to entice clicks from viewers as they traverse the internet. They’re like digital billboards. You have more than likely seen display ads often as you click around websites, the same way that you likely see billboards when you drive. At Southern View Media, we have a design team ready to create branded ads that will get your target audience to engage with your business.

Retargeting

A key usage of Google ads is retargeting. Retargeting is the act of keeping lists of leads who have performed certain tasks, be that as simple as viewing your ad or website, or as much as having filled out a form on your website. Whatever the action, retargeting is the usage of that list to create ads that specifically target those individuals and ask them to re-engage with your business. Retargeting is more of an art than a science but can be incredibly effective when done correctly. At Southern View Media, we utilize retargeting every day to catch missed leads and improve ROI for our clients drastically.

Shopping Ads

For our e-commerce clients, the need for proper advertising may be more important than ever. Thankfully, Google has a tool specifically for them: shopping ads. A little more complicated than the others, shopping ads are able to use your product data directly, instead of keywords, to create ads that showcase your products to the people searching for them. Shopping ads also work well in conjunction with other types of ads, as if you have search ads and shopping ads both running at the same time, your chances of seeing increased conversions is that much greater.

With Southern View Media, you can rest knowing that we will utilize every ad channel necessary to ensure your business’s visibility and profitability.