Drayton Homes

Drayton Homes wanted to generate more qualified homebuyer leads and increase new home construction contracts in a competitive market. The goal was to build brand awareness, drive high-intent traffic and convert leads into signed contracts.

We implemented a comprehensive digital marketing strategy including:

• Google Search Ads targeting high-intent custom home and new construction searches
• Meta advertising across Facebook and Instagram to build awareness and capture leads
• Conversion-focused landing pages and lead generation optimization
• Ongoing campaign management, audience refinement and performance optimization
• Lead tracking and reporting to maximize return on investment

The campaign delivered exceptional results across all channels in just the first 90 days. Key accomplishments include:

• More than 200 qualified leads generated through Google Ads and Meta Ads
• Over a dozen new home construction contracts signed
• Year over year projected revenue tripled compared to the same period last year
• An estimated return on investment exceeding 1,000%