Retail Technology Inc.
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Objectives:
Custom Email and Social Media Campaign | retail-tech.com
RTI approached Southern View Media to boost sales by expanding its reach in the retail, grocery, and convenience store industry. They aimed to attract new clients by offering custom sign and label printing services through their sister company, RTISigns, in addition to their existing DESIGN-R-LABELS software.
Solutions:
Southern View Media developed a strategic email campaign and social media strategy to target the desired audience effectively. The email campaign focused on providing engaging and relatable content that addressed common challenges faced by clients in the industry. By promoting solutions through DESIGN-R-LABELS software and RTISigns, the campaign successfully engaged potential clients and showcased RTI’s services.
Results:
Through the strategic email campaign and social media strategy, RTI achieved its objective of increasing business and reaching a wider audience. This led to a substantial 25% year-over-year growth in sales revenue from 2021 to 2022. The targeted marketing efforts by Southern View Media effectively drove business expansion for RTI, demonstrating the power of strategic email campaigns and social media strategies in capturing and engaging the intended audience.