Southern View Media is a digital marketing company that was created to help local businesses understand the complex digital world and make educated decisions when it comes to their marketing. We are a balance of talent, intuition, business sense, media solutions and metrics to be a creative problem-solving machine that is fueled by client need and driven by results, and we are ready to provide businesses with marketing and advertising services at any level.
We are looking for a Digital Marketing Copywriter who will be an integral part of the Southern View Crew. As a Digital Marketing Copywriter, you will be responsible for producing engaging and persuasive content that drives user engagement, promotes brand identity, and encourages conversions. You will work closely with our clients, digital strategists and Digital ads manager to understand client’s needs and goals, and then create content that effectively conveys their message across various digital channels.
Key Responsibilities:
Copy Creation for websites, email campaigns, digital ads and SEO –
- Write clear, compelling, and persuasive content for digital ads, including ad copy and headlines for Google ads and Meta Ads and Other digital ad platforms.
- Create and update website content, including product descriptions, landing pages, and blog posts.
- Craft engaging and personalized email marketing content, including subject lines, body text, and calls to action.
- May be asked to assist social media project managers with social media content as needed.
SEO Optimization –
- Ensure that all digital content is optimized for search engines (SEO)
- Work with developers, strategists and digital managers to conduct keyword research and integrate relevant keywords into the content to improve organic visibility.
Visual Content Collaboration
- Collaborate with designers and multimedia specialists to incorporate visual elements that enhance content effectiveness
- Provide content briefs and guidance for creating images, videos, and infographics
Proofreading and Editing –
- Review and edit content for accuracy, grammar, and clarity.
- Ensure all content adheres to brand guidelines and is error-free
Performance Monitoring and Improvement –
- Analyze content performance using data and feedback to make continuous improvements
- A/B test content variations to optimize click-through rates and conversion rates.
Stay Informed and Innovate –
- Stay up to date with digital marketing trends and best practices.
- Experiment with new content formats and ideas to drive better results.
Qualifications:
- Bachelor’s degree in English, marketing, journalism, or a related field.
- Proven experience in content writing for digital ads, websites, and email campaigns.
- Strong writing and editing skills, with the ability to adapt style for different audiences and platforms.
- Familiarity with SEO principles and best practices.
- Excellent attention to detail and time management skills.
- Proficiency in content management systems (e.g., WordPress) and email marketing platforms (e.g., MailChimp).
- Experience with A/B testing and data analysis is a plus.
