In the digital marketplace, your website is the front door to your business. Similar to brick-and-mortar stores with a fresh slab of paint, new and updated websites can help attract potential customers browsing online. Websites are a great investment, and even more so when they are utilized correctly. Read below for expert-approved reasons on how a new or updated website will benefit your business!
Increases Your Audience
Unlike a brick-and-mortar store, customers don’t have to be walking the street to find your business. A new website makes it easier for customers to search, browse and support your business, whether down the road or a few states over. In conclusion: a new website is especially beneficial if you wish to expand your audience.
Stays Up to Date With Trends
How many times have you looked at a website and instantly knew that it was outdated or just confusing? Whether it was the selected font style or color scheme or layout, you instinctively recognize that the site had not been updated in a while. Your customers will also notice if your website needs to be updated! However, if your website aligns with current visual trends and easy navigation, then customers are much more likely to trust you as a source and more likely to spend time on your website!
Refreshes Branding
GREAT (not good) web design not only attracts customers but also establishes your business’s brand. A clear and decisive brand is greatly effective at communicating your business’s identity, which further increases your credibility. With so many voices clamoring to be heard online, make sure that yours stands out with a refreshing and vibrant website that fully conveys your brand.
Promotes Your Services
A new website is great at promoting your services and products if designed correctly. During a 5-minute coffee break, no one wants to read long blocks of texts. Instead, a website with visually-appealing images and videos is much more likely to make an impact! Images and videos are better at conveying your message and in much less time.
A Lasting Investment
A new website is an advertisement that will never expire. Instead of relying on, and paying more, for temporary television or newspaper ads, a website is a permanent advertisement! Websites are also easier to adjust as news or policies change, instead of having to completely revamp an advertisement per campaign.
In summary: a website serves many purposes, including revitalizing your brand and promoting your services. Ultimately, you have less than 15 seconds to grab a potential customer’s attention on your website. That is only a quarter of a minute. Make your website work for you by reaching out to the digital ninja team at Southern View Media!
Southern View Media is a full-service digital marketing agency that was created to help local businesses understand the complex digital world and make educated decisions regarding their marketing. We are a balance of talent, intuition, business sense, media solutions and metrics to be a creative problem-solving machine. We emphasize our clients’ needs and are driven by results. We are ready to provide businesses with marketing and advertising services at any level!
Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425!
