If you are looking at marketing platforms, you may have come across the two giants of the industry: Mailchimp and Hubspot. These two companies offer powerful software solutions to help marketers manage their email campaigns and customer relationships. But what sets them apart?
Here, we will explore how these platforms differ, so that you can make an informed decision about which one is better for your small business.
Mailchimp
Mailchimp is a marketing automation platform. Okay, so what does that mean? Mailchimp helps you grow your business by managing email lists, creating (and sending!) emails and measuring the results of your marketing efforts.
Mailchimp has been helping people like you market their businesses for more than ten years. Mailchimp is great for email marketing, email newsletters and email automation—and it’s so easy to use!
Hubspot
Hubspot is a marketing platform that includes CRM, email marketing and other marketing tools. The software is highly customizable and very user-friendly. Hubspot is great for small businesses because it’s easy to use and comes with a free trial. If you’re looking for something to help manage your company’s customer relations, Hubspot is definitely worth checking out.
Okay, so what about the similarities and differences between the two platforms? They both offer similar solutions but approach them differently.
They Both Offer CMS Integrations
When it comes to integrations, the two offer the same basic choices. Mailchimp integrates with Salesforce and Zendesk (plus a couple of others), while Hubspot integrates with the same.But Hubspot also goes beyond this by integrating with LinkedIn Sales Navigator and Slack. While these may not make sense for every business, they could be incredibly useful if you have specific needs or goals in mind.
They Both Promote Contact Management and Retention
HubSpot allows you to create a custom form and landing page from scratch. It’s a powerful tool that allows you to tailor your forms and landing pages for maximum conversion.
In comparison, MailChimp also lets you create custom forms, but it’s not quite as customizable as HubSpot. That being said, if you don’t want to do any coding yourself, MailChimp’s drag-and-drop builder is a great way to go.
Both MailChimp and HubSpot offer the option of building “thank you!” pages after someone fills out their form. These types of pages are used for thanking customers for submitting their information. However, they’re also an opportunity for brands to ask customers for more information about themselves (such as an email address) so they can be added into an email marketing list or notified when new products become available on the company’s website.
You Should Find the Marketing Platform That Works for YOU
The marketing platform you choose should be one that is most comfortable for your business and will help you grow.
If you’re not sure which platform is best for your business, here are a few factors to consider:
- Is the software easy to use?
- Does it have the features needed to manage email marketing, landing pages and marketing automation?
- How much does it cost in terms of time and money?
We hope that this article helped you understand the differences between Mailchimp and Hubspot. If you still have questions about which marketing platform would be best for your business, don’t hesitate to reach out. Our Southern View Crew at Southern View Media is always happy to answer any questions!
