Email marketing continues to be a worthwhile marketing strategy for a variety of businesses, including retailers, plumbers, HVAC companies and other industries. According to Litmus, an effective email campaign generates at least $42 for every $1 that you spend. That is an impressive and unbelievable 4,200% ROI (return on investment)!
So, how do you get started? How do you appeal to your portion of the 4 billion daily email users? Here are some of our best tips for creating a successful email marketing campaign.
Begin With an Appealing Subject Line
A subject line should grab the attention of your audience. An ideal subject line is catchy and intriguing; a humorous subject line is even better. We recommend that you keep your subject line at 9 to 14 words (or less). The best-kept secret, however, is staying out of the spam inbox by avoiding all caps or phrases like “buy now”.
Utilize Preheader Text When Necessary
Preheader text is the teasing copy that follows the subject line. While preheader text is not absolutely necessary, it does give your audience an idea of what the email is supposed to be about. We recommend keeping your preheader text to no more than 50 characters.
Embrace Links in Your Email Content
Links are perfect in emails for two reasons: they keep your email content from being too busy, and they can drive traffic to your website. Links are great teaser content, as long as they are visible, trackable and specific. Those three words mean:
- Your links should be visible to your audience
- Your links should be trackable by your team
- Your links and their action phrases should be specific, like “Click here!” versus “Reserve Your Spot Now!”
Ensure That Your Email is Mobile-Friendly
Did you know that more than 50% of emails are opened and read on a mobile device? Don’t worry–there are easy ways to make sure that you are not isolating half of your subscribers! Emails should have a single column-layout; you should keep any buttons centered within the email format. Multiple email marketing platforms have an option to view your email as it reads on a computer, cell phone and tablet, so explore your platform and those options today.
Keep Your Emails Consistent
Unfortunately, email marketing is not a tool that works best sporadically. Email marketing is a balance of staying visible, but not flooding inboxes. Depending on your business size, your network and your audience, we recommend sending emails at least every two weeks. The formatting of your email should also be consistent with your brand, your voice and your message.
Email campaigns are an ideal marketing strategy because of their versatility! For example, email campaigns can contribute to your brand’s identity, promote an exclusive offer, foster a customer-business relationship and other possibilities.
We understand that you are a business owner and running the world–if you are too busy to focus on email campaigns, that is where we come in! Southern View Media is a digital marketing agency located on the beautiful Gulf Coast. Our services include email marketing, social media management, website design and more. Visit www.southernviewmedia.com today to learn more.