The website has become today’s storefront. It’s the first place the public will go to check out your business. Who you are. What you do. How you do it. However, creating web content week after week can be challenging. From a rich blog to interactive content to new posts and pages – it can get daunting. But staying the course to keep your site robust is a must! How can skimpy web content hurt you?
Let’s take a look at 5 big ways skimpy web content can actually drive business away.
Competitive edge
No matter what type of business you are in, there is always competition. People have more choices than ever today as to where they spend their time, money and attention. Maintaining a website that is rich with content that provides valuable information gives you a competitive edge. Remember, if you aren’t doing this, your competitors are.
Repeat visitors
You can learn a lot from your analytics. Next time these are reviewed, take a look at the repeat visitors to your site. If this is an area of improvement, skimpy content is likely to blame. The average first visit to a page is only a few seconds. But the repeat visits last longer. You are essentially nurturing an audience when you provide full content that keeps them coming back. These repeat visitors can also become your ambassadors through word of mouth as well as social shares.
More information, please
Speaking of analytics, skimpy content will lead to skimpy analytics. The system just won’t have enough to pull from to tell you what you need to know. Ideally, analytics are pulled monthly to see the trends, sources, opportunities and more. If your site is neglected in terms of low content, sparse blog posts or outdated pages, you’ll get pretty skinny analytics that don’t help you like they really can.
Staying timely and relevant
In any industry, staying relevant is important. Skimpy content that doesn’t speak to the trends in your industry leaves your visitor wondering if yours is really the one with which they want to do business. If you’ve ever visited a site that looked really outdated or neglected, you know what we mean.
Google rankings
Search Engine Optimization is the key to landing first-page ranking on engines like Google, Bing and Yahoo. Of course, AdWords helps. Sometimes purchasing AdWords isn’t feasible at the time. This is where keyword strategy comes in. Skimpy content that is simply flat words on a page with no thought behind them hurts your business. Google will pass these over quickly in favor of keyword dense sites that follow the buyer’s journey. One or more of these sites will be your competitor.
These are five real ways skimpy content hurts you. Taking it on yourself can be too challenging. Our Southern View Media experts are trained in all the above and more to build rich content that drives your audience. Give us a call today!
Your online presence is too important to let it become obsolete. If you are managing threats from competitors SEO, you can take care of any problem before it becomes irreversible. Call Southern View Media to find out how we can help with your business’ digital presence. For a free consultation to formulate a strategic marketing plan call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.
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