The ‘Key’ to Keywords

If you run a business, you have likely fallen down the rabbit hole of researching digital marketing techniques. You want your business to stand out online, and there are a million different ways to do so. If you are looking to increase your company’s SEO and show up higher in searches, one of the best ways to accomplish that is by utilizing keywords.

But first, let’s begin with the basics.

What are Keywords?

Keywords refer to the most common terms or phrases that are used to search a specific product, service or issue. These keywords are important because if you can better understand what your audience is searching for, you can begin implementing these into your marketing plan to ensure that your services show up in searches using said keywords. Once you discover the most used terms and phrases related to your industry, you can include them throughout your digital content and other online resources in order to increase your online visibility.

Now that you understand what keywords are, how do you put them to your advantage? The best keywords to use are those specific to your industry.

How Do I Find Industry-Specific Keywords?

Discovering which keywords apply to your service or industry is as simple as using online tools like Google Trends, Google Keyword Planner, Keyword and more. There are hundreds of options out there, so see which one works best for you! Another way to find these specific keywords is to research and study your audience. You need to have a strong understanding of your customers in order to know what they might be searching for. Consider conducting surveys with your high-valued clients to better understand what they desire.

Which Keywords Should I Use?

After you have researched the most relevant keywords to your business, you want to narrow them down to only the most beneficial ones to you. Not every keyword needs to be thrown into your content. An industry secret to using keywords is to include ones that are less competitive.

Where Should I Incorporate Keywords?

You should aim to incorporate your newly found keywords anywhere you can within your online presence. This could mean creating website content that uses keywords, writing blogs that specifically address certain questions that come up in searches and creating social posts that relate to the keywords you found to be most beneficial. When writing website content specifically, it is important to include keywords in your URL, H1/H2 tags or in the image alt text. This ensures that your website can easily be crawled by Google’s system and your page will be more likely to pop up in searches. 

For more information on exactly where and how keywords should be incorporated within your online presence, give Southern View Media a call: (251) 517-9425. We want to help you incorporate the best strategy possible for your keywords. We are your digital marketing experts who put you online so you don’t get left behind!