Just about everyone these days has a social media account, and chances are Instagram is one of them. This app is more than just scrolling and liking photos…it provides a unique ability for you to interact with your followers. The question is “Are you getting the most out of Instagram and its tools?” Here are three essential marketing hacks for Instagram.
Utilize Instagram Stories
Instagram Stories is a fun feature and it’s easy to use. It gives your audience a little behind the scenes action of your company, something followers love! Similar to the popular app, Snapchat, Instagram Stories allows you to take a short video with the ability to add text, emojis, hashtags, and polls to the clip. Studies have shown that profiles with active Instagram Stories have an overall increase in user engagement. A simple trick to boost engagement is to post your latest feed post to your Instagram Story.
Geotagging Your Location
Geotagging is a helpful tool, especially if you have a local business. Studies have shown a higher engagement success rate with photos and posts that are geotagged. Simply post a photo with comments, including hashtags, tap the Add Location icon and type in your business’ name. If you already have a Facebook business page then your information should automatically populate. Now when someone uses the Places tab in the Instagram search feature, your posts and profile will show. This can instantly increase a user’s interest in your business because of what they’re seeing.
Another added benefit of geotagging is that it leaves out the guesswork for your followers. They can easily locate your business by clicking your tagged location. A map will appear showing your location. You can also add your business’s contact information and website. Photos people have posted with your tagged location will also appear. Geotagging simplifies things for your followers, which is something they can appreciate!
Perfect Your Profile
When you first sign up with any social media app one of the first requirements is to set up a profile. While it may seem tedious at first, having a social media profile plays an integral part in gaining followers. It not only serves as your brand’s image, but it also provides all the information a potential customer will need to know about your services or products. Tips for creating the best profile:
- Use a clear photo or logo of your business.
- Create a username (also known as a “handle”) relevant to your business or services. You may use your company’s name or attract your audience faster by using a name specific to the services you offer (for example @mobilecupcakesqueen will populate users looking for cupcake bakers in Mobile).
- Include all contact information such as addresses, phone numbers and website links.
- Link your other social profiles to your Instagram profile. This is will not only increase engagement but followers on those platforms as well.
Get online and see what Instagram can do for you and your business! These simple tips will help you get the followers you need to get your business off the ground!
Check us out and see how we can help with your business’s digital presence. Visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425. “We Put You Online So You Don’t Get Left Behind.”