Do you want more leads? Sure, we all do! Today, people are using Search Engine Optimization (SEO) for more than just gaining a bigger audience. Business owners are turning those followers into actual sales leads. But how does this work and where do you start? Find out about the many benefits of using SEO.
Get to Know Your Customer
Researching more about your past customers will give you a better perspective on your audience. The more trends you see among buyers will allow you to target potential customers with similar interests. Once you have a clear idea of who is spending money with you, you can now develop an SEO plan. This targeted approach may leave some audience members out but the main goal is to get in front of potential customers.
Update Your Content
Now that you know your audience, it’s important to update your content to make sure it efficiently targets your followers. If you have a web page or blog post that is generating activity, consider looking at ways to update it regularly with new, beneficial content. Add a Call-to-Action (CTA) to your posts with your contact information. It should also have a clear message about your goods and services. Another benefit is that your page will populate and rank higher in Google searches if it updated regularly.
Getting the Lead
Now that you know your audience and have sparked their interest, how do you get them to reach out to you? Here’s where creativity comes into play! You can offer free resources through an exchange of their email or some other form of contact information. Resources can include: subscribing to a blog, a list of local events, helpful tips and tricks, a special report about a topic or offer to send an eBook. The door is open for you to be as creative as you want.
Interacting with your followers on social media is another way to gain the interest of a lead. There is a multitude of ways to network in the social space: directly messaging on Instagram or Facebook, using Instagram live and Facebook live and engaging with customers by answering questions in the comment section. Remember the Call-to-Action we talked about? Here is where you could suggest a way for people to reach out to you. Due to social media having an abundance of users, it makes it an easier option for followers to reach out to you.
The benefits of using SEO for your business keep getting better and better. Use SEO to your company’s advantage by following these helpful tips. Contact Southern View Media for more ways SEO can get you the leads you need.
Check us out and see how we can help with your business’s digital presence. We are a Google Trusted Agency and will be happy to answer your questions. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605.