You’ve spent a lot of work, time and money creating a website for your business that most likely includes a Search Engine Optimization (SEO) strategy. This approach includes optimizing pages and keywords that include terms used by your target audience. SEO is a method that can help improve your rank on Google and help drive traffic to your website. In the following, we will discuss how well these efforts are paying off.
Searching for words on Google to optimize and gauge where your site shows up is not only time consuming but counterproductive. Mostly because Google personalizes a user’s search results based on factors such as history, location, social media connections and even the type of device. Using incognito mode on Google will keep your browser from storing info and using past info in your search results. Just keep in mind, it arranges results based on your physical location.
Use Google’s Search Console
Google makes it pretty easy to track your rankings by providing a service called Google Search Console (previously known as Google Webmaster Tools). Set up your Search Console profile through your Google account if you have not already done so. Now, you can view your Performance Report dashboard which provides handy organic ranking information such as:
- The results from search queries
- The number of clicks your page received
- Average location placement for a certain search or page
- Metric trends over time
However, if you have not set up the Search Console before creating your website you will not be able to view recent ranking data. Once you set up the account, you will need to verify your website.
Monitor Keyword Rankings in Google Analytics
Google Analytics is a great tool when used in combination with Google Search Console. Both can help you retrieve the data you need to better streamline your SEO tactic. Start by connecting your Google Analytics and Search Console accounts after setting them up. After following a few steps, you can enable the data in Search Console into the Google Analytics page. Add your page to the Search Console and follow a few more steps. From there you will be able to see the live data and keyword rankings in Google Analytics. By using analytics you be able to track the keywords that directed people to your page. This will give you a good idea of what parts of the page need optimizing.
Refine and Rework Marketing and SEO Methods
It takes time for your page to appear in queries and receive hits so you must check your rank often. If you feel you are not receiving the results of your efforts, you made to change things up a bit. People’s search habits can change daily and it’s important to keep up with trending words.
Know where you rank among the millions of websites on Google. By using SEO successfully and monitoring your rank data, you will have no problem standing out among the crowd.
Check us out and see how we can help with your business’s digital presence. Visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605.