When it comes to building a brand, it’s both an art and a science. Seriously, it’s way more complex than one may begin to imagine. For some companies, their brand is based entirely on the “feel” of things: the way they look and sound, their design and hype and so on. Then there are other brands who have absolutely none of these things. These brands are almost borderline unprofessional, yet they have millions of views per month and extremely loyal customers. Plus, one must consider the ever-fluctuating nature of the Internet and throw that into their brand’s equation. Thus, many brands are left searching for the correct path to build a presence online, even though there is no one set standard. If you are searching for how to build your brand with digital marketing, Southern View Media is here to help.
Don’t Put All Your Eggs in One Social Media Basket
Yes, 10 years ago Facebook was all the rage. If you didn’t have a Facebook, did you even exist? Now, there are multiple social media channels that are available for businesses to use and engage with consumers. Twitter, Instagram, LinkedIn and Pinterest are just a few platforms that can be utilized instead of social media trailblazers like Facebook and YouTube. One of the hardest things about building a brand is knowing what works for you today may not work tomorrow—and that’s okay! Try not to become reliant on one social media platform or obsess over one method in particular. The beauty of digital marketing is that it is a freeform science and there are many tools available to experiment with!
Educate Yourself
Anyone who wants to build a brand online should educate themselves in how the structure of today’s Internet works to help brands get their message out. Part of this means learning about different ways to gain exposure, sell your products, build an email list, buy traffic and more. Once you realize all of the different methods that go into brand building, you will gain insight on how to utilize these tools to build your own.
Invest Heavily in One to Two Strengths
While you may think it’s best to be everywhere, that’s actually not the greatest strategy. You don’t need to have a presence on every single platform. Instead, invest your time and effort in one or two things that work best for your brand and prove the method is effective. Don’t make your life harder by being on Snapchat, Twitter, Instagram, LinkedIn, Facebook and Pinterest before you even have the follower count to make that sort of exhaustion worth it. Instead, choose the platforms that are proving to be worth the effort and let the rest go.
Consistency is Key
This should go without having to be said, but consistency is key. As we all know, there is SO much content available to viewers at all times. However, all brands should keep in mind that being consistent in quality content makes the most difference in the long haul. Don’t change your logo or branding colors that often. Keep copy short and concise. Decide where your logo looks best in all materials and leave it there. Your campaigns require consistency between pieces. Otherwise, you’re building neither brand equity, loyalty or establishing your brand as an expert, all of which come with consistency in digital marketing.
Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.
