How to utilize Facebook Ads to benefit your business

Running Facebook Ads to benefit your business comes with many key components you should familiarize yourself with prior to promoting any content. You can use ads to launch exciting campaigns and get your creative juices flowing. However, it is important to note that not all campaigns are guaranteed to give you the results you crave. It takes time and effort to see what works and what does not. In the midst of Facebook ad competition, one thing is for certain, people want originality. Giving them deliverable organic insight into your business works like gold. 

Find your niche

If you are a start up business, you may want to consider your niche audience while utilizing a Facebook Ad. You will need to focus on creating an ad that is not only appealing to the eye, but that sends out a straightforward message. Potential customers do not yet know who you are, and even if they do, you need to sell them on why you are better than the competitors. Keywords like “free shipping world-wide”, “new” or “limited time offers” are some the few ways to get people to click. 

Choose a schedule for posting

After you have created your ad, you might become excited and want to instantly post. Is everyone on their timelines ready to make a purchase with their wallets at hand at four in the morning? Most likely the answer is no. People have busy schedules just like you. Try to strategize a schedule for posting on specific days and times where you find your audience the most active. Once you analyze, track and get an idea of when and how many people show interest, your algorithm should steadily begin to align. 

Keep ROI goals in mind 

Running ads can be costly depending on your set budget and whether or not your ads are a hit. Which is why it is important you make a return on investment (ROI) plan. Are you getting enough ad impressions? Are you making your landing page a one-stop fits all? Are you taking your ad reports seriously? Facebook ads run so diverse when it comes to the direction that you initiate on taking. You must therefore not be afraid to change as you go. Essentially, you would want to create a financial plan that makes your ROI worthwhile. Consider using integrated Facebook tools to help you stay on top of your ads as well as other helpful apps outside of Facebook that focus on other benefits such as analyzing adwords. Optimization is now made easier with marketing companies that specialize in Facebook ads and know what your business thrives off. 

Contact the team at Southern View Media to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit We are a Google Trusted Agency and will be happy to answer your questions.