What Are UTM Codes and Why Should You Use Them

When your business has a website, it takes work to make it successful and to drive traffic to the actual site. Google Analytics is a great tool when it comes to tracking and reporting your website traffic. Google Analytics is made up of all different codes and tools that make it successful. Today we are going to discuss the UTM (Urchin Tracking Module) codes and why they are important to your business and the success of its website.

First, what is a UTM code? It’s a code that can be attached to a custom URL or link to track a source, campaign name, or medium. UTM codes allow google analytics to not only see the amount of website traffic but also where this traffic is coming from: how did they get to your site? Whether it be from a newspaper ad, television ad, or different social media accounts. Google has a URL builder that makes attaching a UTM code to any URL simple or you can build a UTM code manually.

Why are UTM codes helpful? If you have multiple social media platforms where you are trying to engage with customers, it might be hard to keep track of which social media sites are driving the most traffic to your website. UTM codes help organize and keep track of that information. They can also help you track revenue. UTM codes can save you a lot of time in the future if you use them strategically.

UTM codes typically answer three main questions when it comes to your website’s traffic:

  1. Where is the traffic coming from?
  2. How are they getting here?
  3. Why?

Some examples of what UTM codes can look like are “utm_source”, “utm_medium”, “utm_content”, and “utm_campaign.” Keeping track of your businesses website traffic from campaigns and social media accounts is a big step in measuring the success rate of engagement.

Check us out and see how we can help with your business’s digital presence. Visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425

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