If you are reading this article, there’s a good chance that you typed in one or more words into Google and this page popped up toward the top of the list. Congratulations and welcome to the world of search engine optimization (SEO). As a business owner, you already understand the concept of incorporating innovative techniques into your company’s marketing strategy. SEO is at the core of marketing strategy for business owners who want to create a strong presence online.
At Southern View Media we utilize SEO every single day to help our clients get noticed in Google and other search engines as well as social media. Below we provide a straightforward explanation of SEO and how it benefits your company on the Internet.
Keywords: The Building Blocks
To optimize your web presence online, you need to start by speaking the right language. Translation: entering the right words into your website’s written content. These words are commonly referred to as keywords. Just like you found this article by typing in a combination of words, someone is likely to find your website listed atop Google if they enter the right combination of keywords.
For instance, let’s say that you are an electrician living in the city of Orange Beach, Alabama. To go even deeper, you’re not just any electrician. Rather, you are an electrician that installs and repairs GFCI wall outlets for business owners in and around town. And last, you install GFCI devices as well as repair them and replace old GFCI outlets with new GFCI outlets.
These keywords are vital for ranking on Google or other search engines when consumers are looking for your products or services. We professionally track your ranking and continuously work to keep you at the top of the organic search.
Establishing the Right Keywords
Now that you’ve established your business online, we need to decide what prospective clients would most likely type into Google to find your business. You don’t want them to just find your business, you want them to engage with it! This is where the power of keywords comes in. At this point, there’s only one question left to ask:
What keywords would an online user need to type in to ensure that my business is at or near the top of the Google rankings?
A list of 10 keywords or combination of keywords that might come to mind would look like this:
- Electrician
- Certified Electrician
- Local electrician in Orange Beach
- Commercial electrician
- GFCI electrician
- GFCI commercial electrician
- Orange Beach electrician
- GFCI repair
- GFCI installation
- GFCI contractor
Once you establish which keywords are appropriate for your business, then you strategically place them in the written content on your website. The range of terms you use and the number of times you use them will determine how effective the terms are in a search engine.
Keyword Placement
In addition to word selection, where the words are placed in the content will also determine how effective they are in either a search. Below are the following tools that are used for word placement:
- H1 Tags: The main heading for your article. The H1 ‘tag’ is where the most important keywords are placed. When Google does a search, H1 is where it finds the keywords first.
- H2 Tags: The sub-headings. Although the H2 tags will carry some of the keywords, you don’t have to put the integral words in every H2.
- Meta-Tags: When you’re looking at a link on Google, you will often find a brief snippet of the text with a brief description on what is on the page. That is known as Meta-Tag.
- Text Body: Keywords are placed throughout the written content of the body. When placing the keywords in the content, be careful not to ‘stuff’ the keywords. In other words, don’t use the keywords too many times. Don’t make it obvious that you are stuffing them.
- Images: When describing images make sure you use core keywords in the image descriptions. This only reinforces your keyword strength.
Hiring the Right SEO Company
Chances are you have neither the time nor the inclination to create your own website content. Thus, most business owners hire third-party SEO companies to take care of their web content for them. By hiring an expert to do the work for you, your website will be optimized and your web presence will be greater.
At Southern View Media, we specialize in SEO marketing and strategy. Our team of web designers and writers work with clients across the Gulf Coast. We have proven methods that will help your company rank high on Google and give you greater exposure to your target demographic. Contact us today and let us help you with all your web needs. Call us at 251-583-2605 or visit www.southernviewmedia.com.
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