Why Are Online Reviews Important?

Online reviews can sometimes feel like a blessing and a curse. One day you receive three five-star reviews, and then the next day you receive a comment like “I would give you zero stars if possible!” No worries, we have ALL been there at some point. This typically causes you to question if online reviews are really important, and should you care what someone says on the web? If you are wondering…yes! Online reviews are important! Keep reading to find out why.

People Check Businesses Online 

Did you know that 90% of people check out a business online before they choose to visit it? Therefore, online reviews can be vital to the decision making process a consumer goes through when choosing whether or not your business is their future destination. So, whether or not you like online reviews, people are reading them. Too many negative reviews could cause consumers to steer away from your business.

People Trust Online Reviews

According to a study in 2014, 88% of respondents trust online reviews as much as they do personal recommendations. This data alone says enough to show that you should definitely be taking those reviews seriously and managing them!

Increase in Sales

Positive online reviews can help lead to an increase in sales for your business. This is applicable whether your business is global or local. The more positive reviews you have, the more likely a consumer is to visit or purchase something from you.


Online reviews help give you an insight as to what your consumers expect from you. It is important to take these online reviews and get feedback from them to see if there is a trend in the customer experience that is negatively impacting your business. You never know, some consumers may just offer up a few great ideas that could be highly beneficial for your company!

Online reviews can also have a positive impact on your company’s search rankings online. The more positive reviews you have, the more likely you are to show up on Google’s search engine on the first page! This could lead to more business and sales. If you aren’t convinced that online reviews are important, or if you are in need of someone to manage your online reviews, Southern View Media is happy to speak with you further about your needs! Contact us to find out how we can help with your business’ digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425 or visit www.southernviewmedia.com. We will be happy to answer your questions.

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