Yes, Email Campaigns Still Work (and Here’s Why)

How often do you shop online? Have you ever left something in your online shopping cart, and you received an email from the company prompting you to make a purchase? If the answer is a resounding “yes”, then you are a positive example of email marketing. Regardless of how many emails may hit your spam inbox, email campaigns are still an effective facet of digital marketing. 

Are you considering investing in email marketing for YOUR business? We have five simple reasons why you should do email marketing for yourself and your business. Let’s get started!

Emails Build Credibility

How many newsletters do you subscribe to? Whether informative, funny or somewhere in between, newsletters can build credibility for many different types of businesses. Depending on the type of content that you and your business share, you can build credibility within your realm of contacts and clients by sending emails!

Emails Broaden Your Reach

Emails can be checked from any device, including computers, tablets and smartphones. Instead of purchasing ads that only appear on certain websites or apps, you can invest in email marketing, which works on different devices. Broaden your reach with a single campaign.

Emails Generate Leads

Email marketing is a great way to stay in touch with current and potential customers. Some individuals may not be ready to take the plunge; however, emails are a great way to stay at the forefront of their minds! That way, when they are ready to choose, they are more likely to choose you and your business.

Emails Reinforce Relationships

Relationships are different from credibility. You may have credibility without forming a relationship with your clients. However, emails add personality to your business! They give your business a voice. At Southern View Media, we believe that people buy from people, not from companies. So how will you develop your business into a personable presence?

Emails Establish Branding

Your business’s brand deserves to be shared… So why not share that brand through email marketing? Emails are an amazing way to establish your brand’s voice and brand. A simple template paired with well-written copy, and you’re good to go!

Long story short: emails are not just an easy way to slide into someone’s junk mailbox. Emails are a fun and creative way to build credibility, broaden your reach, generate leads and reinforce relationships within your business community. Multiple platforms, like Mailchimp, Flodesk and Constant Contact, make email marketing accessible for small businesses.

If you are interested in learning more about email marketing, you should reach out to one of our excellent digital strategists today! Our digital strategist will sit down with you and learn more about you and your business. By doing so, we will develop the best strategy to get you the most profitable results via email marketing and other strategies. We can’t wait to work with you!

Southern View Media is a local digital marketing agency dedicated to helping small businesses understand, navigate and succeed within the digital marketing landscape. We Put You Online So You Don’t Get Left Behind!