Month: March 2019

So, you’ve launched your business’ website and it looks pretty good, right? However, just because you’re officially online doesn’t mean your work is done. Having a website is so much more than just, well, having a website. In order for your company to have a strong online presence, it is essential to keep your site’s content updated. Why is this so important and how can it affect your business? It may surprise you why you need to keep your website’s content updated regularly.

What is Website Content?

Your website’s content is more than just the biography section or your business hours. Content is everything, literally! It’s the text, pictures, sounds and any video or animation that makes your website more visually appealing. Basically, it’s all the aspects needed to grab hold of a user in order to keep them clicking throughout your site. These little things can make a potential customer spend more time on your website. That means they’re learning more about your business!

Professionally and Visually Appealing

First impressions are everything when it comes to your website. If your website appears out of date or cluttered, you may not receive as many clicks. Stay on top of website design trends by updating your site with the latest technology. A user may become turned off if the site is difficult to navigate or if the links are not functioning. The average person only looks at a website for four seconds before determining whether to keep reading or try another site.

Also, as your business evolves, it’s important to update content such as contact information, employees’ names, and the products and services you offer. Having the correct information gives a more professional appearance and will build confidence in your customer base.  

Updated Content Equals Better Search Rankings

Google is continuously updating its algorithms in order to enhance the search experience for its users. A website with relevant, up to date user-friendly content will rank higher in the search queries. Neglecting to update your content regularly will lower your rankings and may result in the loss of potential customers. A blog is a good source of content because it can be updated daily which can improve your rankings. Keywords can also be implemented which can improve your site’s onsite Search Engine Optimization (SEO).

Increases Customer Base

Keeping your website’s content current and updated can help you grow your customer base. If your site has captured an audience, then people will be more likely to revisit once new content becomes available. More traffic to your website can also improve your search rankings. Google tends to reward frequently visited websites with a higher ranking in search results.

Your website is the window into your company and what services you offer. Having a website with updated content will not only increase your customer base but will extend your company’s digital reach. Check us out and see how we can help with your business’s digital presence. Visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425.

Everywhere you look you can see an element of graphic design. It’s on the billboards we drive by, the websites we visit and the social media we scroll through daily. While your brand’s content needs to be creative and attention-grabbing, it should also maintain a professional appearance as well. Following these do’s and don’ts of graphic design will help your company increase its brand awareness and attract a bigger audience.

Do Make it Simple

Most graphic designers are taught not to leave too much white space on a graphic. However, the last thing you want to do is cover every inch of space of your design with text and pictures. Make your visual simplistic enough that it provides the necessary information without overwhelming the reader. To keep your design simple, use up to three different colors, font styles and pictures.

Do Your Research

Researching doesn’t have to take a lot of time but doing so makes a big impact on your graphic. Producing a design with false information will make you look untrustworthy and you could lose potential customers. Ensure you have all your questions answered and allow enough time for edits before you run a final proof.

Do Stay on Top of Design Trends

Social media is constantly evolving and designers have to move with it by creating content that is current with trends and styles. It is also important to pay attention to what is not popular as well so your graphics won’t look outdated.

Don’t Clutter Your Design

If you have a lot of ideas it may be tempting to put them all on one design. However, too much text, varying fonts, pictures and too many color combinations can make your design look cluttered. It can also be confusing and may turn off potential customers. Use only the applicable information and keep wording to a minimum if there is text.

Don’t Steal

One of the most important rules of graphic design is to not steal artwork, text or anything that has been used by another company or designer. Not only is it morally wrong but it could bring about legal ramifications. Purchasing a license from a design or image website is not only inexpensive but can save you a lot of time searching for images as well as a headache in the long run.

Maintain Consistency

If people are familiar with your brand’s look and style, it is important to stay consistent. Straying away from your company consistent image may confuse people. If you decide on a new logo design, introduce it to your audience instead of “dropping” on them without an explanation.

Creative and attention-grabbing content is essential to a successful marketing and advertising campaign for your company. An effective and easy to read visually will grab hold of a potential customer and help increase your brand’s awareness online and in the advertising world.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.

The internet seems like a crowded place. Businesses stand elbow to elbow, in a query result that goes into the millions. As a local business owner, how can you stand out in the crowd? Optimizing your website with Search Engine Optimization (SEO) is the marketing tool you need to get your customers to find you.

Increases Website Traffic

A major benefit of SEO is that it helps produce higher website traffic from organic or natural search engine listings. People are more likely to click on the first results they see after a query and the right SEO can land you near the top. This could produce a huge return on investment for your web site or blog by merely increasing the number of people visiting your site.

Better Brand Awareness

With SEO, your website is likely to be among the first few search results people see after their query. The more people see your name, the more they are to recognize it and become aware of your business’s presence. Also, over time, they will become comfortable with your brand and you will gain their trust.

Brings in Target Audience

One of the best benefits of SEO is that it draws potential customers to you instead of you trying to find them. People who are looking for your product or service will see you listed at the top of their results. Thanks to the increased traffic your website will see, you are likely to see more potential customers. 

Creates a Better User Experience

Customers not only want the best products and services at the best prices, they also want a great experience. Optimizing your website will create a better user experience than a site that is not optimized. 

Improves Presence on Google

Broken links and slow page loading are just some of the elements that can affect your position on Google’s ranking ladder. If your site ranks low, chances are it won’t place high on the list. Google is the most used search option and you want your business seen by its users.

Increases Conversion Rate

Now, this may be the first time you’ve heard the term “conversion rate” and that’s ok! A conversion rate is a user’s journey within your website. The better the journey they have, the more likely they are to return to your site. To further your conversion rate, your website should load fast, be easy to navigate and load efficiently on digital devices like cell phones and tablets. Users will be more likely to return to a site that is easy to use and allows them to find what they need without all the jargon.

Help your business succeed by utilizing SEO to increase your profitability. With all the elements of SEO working together, consumers will be more aware of your company and the services you offer.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.