How to utilize Facebook Ads to benefit your business

Running Facebook Ads to benefit your business comes with many key components you should familiarize yourself with prior to promoting any content. You can use ads to launch exciting campaigns and get your creative juices flowing. However, it is important to note that not all campaigns are guaranteed to give you the results you crave. It takes time and effort to see what works and what does not. In the midst of Facebook ad competition, one thing is for certain, people want originality. Giving them deliverable organic insight into your business works like gold. 

Find your niche

If you are a start up business, you may want to consider your niche audience while utilizing a Facebook Ad. You will need to focus on creating an ad that is not only appealing to the eye, but that sends out a straightforward message. Potential customers do not yet know who you are, and even if they do, you need to sell them on why you are better than the competitors. Keywords like “free shipping world-wide”, “new” or “limited time offers” are some the few ways to get people to click. 

Choose a schedule for posting

After you have created your ad, you might become excited and want to instantly post. Is everyone on their timelines ready to make a purchase with their wallets at hand at four in the morning? Most likely the answer is no. People have busy schedules just like you. Try to strategize a schedule for posting on specific days and times where you find your audience the most active. Once you analyze, track and get an idea of when and how many people show interest, your algorithm should steadily begin to align. 

Keep ROI goals in mind 

Running ads can be costly depending on your set budget and whether or not your ads are a hit. Which is why it is important you make a return on investment (ROI) plan. Are you getting enough ad impressions? Are you making your landing page a one-stop fits all? Are you taking your ad reports seriously? Facebook ads run so diverse when it comes to the direction that you initiate on taking. You must therefore not be afraid to change as you go. Essentially, you would want to create a financial plan that makes your ROI worthwhile. Consider using integrated Facebook tools to help you stay on top of your ads as well as other helpful apps outside of Facebook that focus on other benefits such as analyzing adwords. Optimization is now made easier with marketing companies that specialize in Facebook ads and know what your business thrives off. 

Contact the team at Southern View Media to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit We are a Google Trusted Agency and will be happy to answer your questions.


What’s the deal with Parler?

Social media has gotten big. Very big. Between Facebook, Instagram and Twitter alone, literally billions of people are connecting, sharing, conversing and more. It’s great, but it does come at a cost. Businesses looking to market using these platforms are presented with a very uphill journey; a battle to gain and retain relevance amidst a giant mass of content presented to each user every single day. It can be like waving a hand-drawn poster in the air in the middle of a crowded football game: many will see it, but your arms might get pretty tired. So, it’s time to recognize a rising star in the social media world: Parler.

What is Parler?

Parler is a social media platform not unlike Facebook and Twitter in their earliest days, which can be appealing for many. Its intention is to be a smaller, more niche, content-driven platform that returns to an older form factor for a social media app. For one thing, it’s chronological. If you don’t know, most of the primary social media platforms have algorithms that determine the order of posts you should see in your timeline. This has led many to be concerned about missing content that they actually want to see.

Another thing to note about Parler is that it’s primarily unregulated. Where Facebook’s size gives it the responsibility of fact-checking and regulating information, Parler returns to the old-school days. It’s a free-for-all, user regulated with no platform intervention. Parler is also completely unmonetized, meaning it has no advertising platform and will not run ads on peoples’ timelines. Instead, Parler’s long-term goal is to give businesses options for influencer marketing, giving you the power to tap into the platforms of influential users and their platforms to market your business. 

Who Could Benefit?

Those features are big draws for users, and are a few of the reasons that in only a few months Parler has amassed over 2 million active users: certainly enough to interest a business looking to market themselves, but not so much that you have to worry about falling into the ocean of content. Parler is worth considering for businesses already doing social media marketing, as the platform itself acts a lot like Facebook, and especially those who may not be finding as much engagement as they want to see. Businesses could also seriously benefit from the chronological timeline. Without having to contend with social media algorithms that constantly change, and changing content to fit new standards that seem to emerge every day, the chronological timeline gives everyone the same fair chance of being seen on users’ timelines. In this way, there is not a huge discrepancy between user profiles and business pages, making marketing on Parler a relatively simple activity that can garner results.

Here at Southern View Media, we’re offering Parler as an optional part of our content marketing package. If you could benefit from posting your content to Parler, we’re ready to take the plunge and help you with it. If you’re interested in boosting your business on social media, be it Parler or anywhere else, call us today!