Why Keyword Search and SEO are Important to a Business

The internet has become an integral part of our lives, and it is changing how we interact with the world. The success of your business depends on your ability to stay ahead of the curve when it comes to online marketing. We live in a world where words like “keyword” or “SEO” can send chills down any professional’s spine, but they are essential if you want to compete in today’s marketplace.

Keywords are a critical part of any website optimization and search engine optimization (SEO) strategy.

  • Keywords help people find what they are looking for on your site.
  • They help you rank higher in search engines like Google, which means more people will see your website when they search using keyword searches.

Using keywords effectively can significantly increase the number of visitors who find your content online and therefore increase sales on your site.

Improving on-page rankings and improving your local online visibility.

Keywords are important to SEO because they help your website rank higher in search engines. They also help you rank higher in local search results, so you can show up when people search for businesses near them. These two things will allow you to attract more customers, and make your brand more visible on the internet.

Identifying the best keywords for your company is all about assessing their relevance.

If you take a moment to think about the purpose of your website, as well as your goals and objectives, it should become clear which keywords are most relevant. In other words, ask yourself: what are you trying to accomplish with this website? Is it intended to help people find information about your company or product (e.g., customer service), or is it meant more as an extension of your business that drives sales directly through the site (e.g., e-commerce)? Once you know the answer(s) to these questions—and can articulate them confidently—you’re ready to get started!

A competent marketer will be able to identify a number of keywords that are relevant to your business.

There are many tools available to help you do this, some of which include:

  • Google Keyword Planner
  • SEMrush
  • Moz
  • Ahrefs or MajesticSEO

Once you have the list of keywords, you will want to sort them out by priority and create a content calendar based on when you plan on launching your new campaign.

Once you have the list of keywords, you will want to sort them out by priority and create a content calendar based on when you plan on launching your new campaign. This is a very important step because it allows for proper planning and organization, as well as helps establish an ideal timeline for when everything should be completed. It’s also critical because having this information will allow you to make sure that all of your marketing efforts align with each other so that nothing falls through the cracks or gets out-of-sync.

Google has changed how it ranks websites in the last few years. It now looks at more than just SEO. Marketing professionals can help you rank higher in Google’s new algorithm.

Google is focusing on quality over quantity when it comes to ranking websites, so creating a website that is high-quality and relevant will be important for your business or brand to succeed online. This means that having an experienced SEO company helps you not only rank higher but also stay there!

SEO is critical to the success of any ecommerce website.

SEO is critical to the success of any ecommerce website. SEO is a long-term strategy that can help you get more traffic and sales, not just right away but over time as well. SEO helps you to stand out from your competitors on search engines like Google, Yahoo and Bing by making sure your website has the best content available online.

SEO is one of the most effective ways to rank higher in search engines and drive traffic to your website. It can also improve the overall user experience for visitors who are looking for specific information. If you’re looking for help with SEO on your website, contact us today to set up a consultation with one of our digital strategists today! Visit to learn more.


Mobile Chamber Business of the Month – November 2022

In today’s web and social media-dominated world, it’s often a point of nostalgia to reminisce about the early days, when MySpace and a bunch of now-relegated search engines ruled the digital realm. When Southern View Media CEO Michelle Murrill thinks back to the mid-2000s, she sees the roots of a business that has evolved into a significant marketing agency supporting its community with the same passion as its clients, large and small. 

Southern View Media is the Mobile Chamber’s Small Business of the Month. 

The company was founded in 2015, although Murrill and her husband Brad – Southern View’s CFO – began working for themselves nearly a decade earlier. After dabbling in content creation, marketing and sales in the early days of Google ads, the couple moved to Charleston where Murrill started her first website, 

“It was a website that featured the places kids could eat free, where they could take piano lessons, or gymnastics,” Murrill said. “We had a community calendar with all the going-ons in the community, and this was circa 2008 before that kind of thing really existed on the internet.” 

That prompted her to learn search engine optimization and the emerging juggernaut of Facebook advertising, giving the site enough of a footprint where it was eventually bought out and the Murrills moved back to Mobile. Once home, they quickly realized there was an opportunity to make an impact in digital marketing on both sides of the bay, and Southern View Media was born. 

Although innovative, Murrill says her company’s success also lies in its understanding of how marketing strategies in 2022 aren’t much different in intention and reach than they were 20 years ago. 

“I sometimes tell clients that it’s basically direct mail, except online,” Murrill said. “And the difference for me is that I’ve owned businesses, and can empathize with them more.  “We understand what they’re going through, how they’re trying to make decisions and find an ROI, and what meets their needs.” 

Although Southern View Media serves clients throughout the Gulf Coast, from restaurants to industrial manufacturers, Murrill seems to be most excited about the work her company does locally. The firm went from sharing an office in Mobile when the pandemic hit to buying a building in Daphne. Once it was deemed safe for everyone to start gathering again, it pivoted from everyone working at home to coming into the office a couple of days a week. In support of the Eastern Shore Chamber of Commerce, for which Murrill is an ambassador, Southern View’s office has become a hub for regular small business meetings and expos. They even offer co-working opportunities for other businesses and business people. 

“What sets us apart and makes us who we are is our networking, credibility and work throughout the community, meeting people,” Murrill said.