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Restaurants That Offer Free Meals for Children During Coronavirus Shutdown

As more coronavirus cases are confirmed in the United States, both colleges and schools are shutting their doors. Many local businesses agree that this is an important time to be putting your family first. The restaurants listed below will be offering free meals upon the school systems closing this week.

Chicken Salad Chick: Kids aged 12 and younger eat free on Mondays while the school system is closed. This deal can be for dine-in or takeout; the restaurant only requests that the child be present.

It’s All Greek to Me: Students ages 14 and under are allowed to eat for free Monday through Friday between the 12pm and 1pm time block. Their menu choices include macaroni and cheese, or chicken soup with chips. Located in downtown Fairhope, It’s All Greek to Me will be open its regular hours from Monday through Sunday, 11am to 9pm.

Rock ‘n’ Roll Sushi: The Tillman’s Corner and Foley locations are offering kids ages 12 and younger a free meal off the kids’ menu beginning March 19th and until April 3rd. See store for details. 

Honey Baked Ham: Fairhope (251-928-7362) & Foley (251-923-4361): Any day that schools are closed on Wednesday, come in and grab a free kid’s boxed lunch.

Subway: (Fairhope location only): On March 19th from 11am to 2pm and March 26th from 11am to 2pm, bring your child to Subway for a complimentary bagged lunch. All bags will include a 6” ham and cheese sub, chips and a cookie. *No special orders.

Prodisee Pantry: The pantry will have an emergency food distribution on Tuesday, March 24th from 9am to noon. The pantry asks that each family brings the following:

-Proof that they live in Baldwin County

-A picture ID

Magnolia Blossom Cafe: (Robertsdale): On Thursday from 10:30am to 11:30am, Magnolia Blossom Cafe will have 50 free bag lunches available for any school-aged child that is in need of a meal for lunch.

Culver’s (Foley): Genesis Church is partnering with Culver’s in Foley beginning Wednesday. They are providing 100 free kids’ meals for parents to pick up. They will have a drive-thru available. Say that you want to take advantage of “For Baldwin” and you will receive a free meal.

Saraland United Methodist Church: will be the official distribution site for students in Saraland City Schools needing food over the upcoming month-long break. They are partnering with area churches and individuals who would like to help with this need. Needed items include ravioli, Vienna sausage, granola bars, and other items. For a full list of food, or for information, contact the church office at 675-2728.

Feeding the Gulf Coast: The food bank is maintaining regular business hours of Monday through Friday, 8-4. Please call (888) 704-FOOD if you need assistance or have any questions.

Spiffy Fox Pizza and Pub: The Spiffy Fox will provide free sack lunches for ANYONE in need due to both the current workplace and school shutdowns, beginning on Wednesday, 3/18.

Baldwin County Schools: Grab-and-go lunches will be available Thursday 3/19 and Friday 3/20 from 11am to 1pm to all students, regardless of free, reduced or paid. The lunches will be available on all of their campuses. Check their website for more details.

Mobile County Public Schools: MCPSS will operate a feeding program beginning Thursday (3/19) throughout Mobile County. Food will be offered free of charge to anyone 18 and younger.  A child must be present to receive the food. Check out the list of schools and times on their social media channels and website. 

Boys & Girls Clubs of South Alabama: The Optimist Branch will be open Monday through Friday, 11am-2pm for ‘Grab and Go’ breakfast and lunch bags for any youth ages 18 and younger. Check their social media and website for details. 

CIty of Mobile Youth Programs: A limited number of meals will be provided on a first come, first served basis between 3 and 4pm at the following locations: Figures, Sullivan, Seals, Hope, Hillsdale, Laun, Stotts, Mitternight, Rickarby and Springhill. 

During this time of national crisis, young children are some of the most vulnerable and impacted. Stay safe and put your family first while taking advantage of these free meals.

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Geo-Fenced and Behaviorally Targeted Ads: Finding Your Audience

Digital marketing allows businesses to easily get people familiarized with their products and services through several different strategies. One such method to generate leads and build brand awareness and identity is through digital display advertising. Digital display is the process of using display ads, aka banner ads, as a form of marketing to reach Internet users via their desktop or mobile devices. You know digital display ads as the in-page banners that you see at the top, sides and throughout other websites you visit. Display ads can be shown to a very specific group of people, helping businesses get more bang for their buck for digital and mobile display advertising. Random marketing strategies are a thing of the past. Companies are able to benefit from highly targeted digital display marketing methods like geofenced and behaviourally targeted ads to reach out to new leads. At Southern View Media, we can put your business’s products and services in front of the right sets of eyes through these tactics.

Geo-Fencing

Geo-fencing is the process of designing and selecting a digital audience based on a predetermined distance. A geo-fence is essentially a digital perimeter for a real-world place. The “fence” can be a radius around a large-range area, complicated perimeters or a set of boundaries like neighborhoods or voting districts. Ads are then placed in web-based apps or services within that fence. Marketers and businesses can choose who their ads are shown from a chosen zip code down to the exact street. Addressable geo-fencing even allows you to reach a specific household based on their address.

Geo-fencing and following is a great way to effectively reach your target audience. Businesses can engage users as they enter, stay and leave geographical areas or learn about their offline lifestyles from location data. Do you want to show your product to people in town for a big expo? Does your business count on foot traffic stopping by? You can set your geo-fence parameters where your ad will have the most impact. With mobile display advertising, businesses can reach new leads wherever they go and, since more people are on mobile devices than ever before, mobile display advertising can get as targeted as showing a promotional offer to shoppers as they pass by storefronts.

There are multiple benefits to using geo-fenced digital display ads. Geo-fencing allows marketers build brand awareness and make revenue all in quick turnaround time. Businesses can analyze in-app behaviors to suggest products and services in real time. Geo-fencing for mobile display advertising creates a lot of foot traffic and online traffic because of its highly relevant ad placement. Let’s say for example, you’re walking around downtown Mobile, Alabama, and you want to see what the traffic is like on the Bayway. When you pull up your traffic app, you see an ad for a special offer for a restaurant just a block away and, voila! Before you know it, you’re seated and ordering your discounted meal from the lunch menu.

Behaviorally Targeted Ads

As a website user visits different sites on the Internet, they generate data through a variety of means that can be used to determine the relevance of digital display ads for that user. This technique is called behavioral targeting and requires collecting information called cookies through several types of sources about a web user’s browsing and shopping behaviors.

The information gathered helps make more specific ads for that user based on habits and interests, so publishers then show those ads in apps or web browsers. Data like web searches, purchase histories, most visited sites, likes and follows are used to create profiles. A user profile shows businesses and marketers what an audience likes, dislikes and wants to purchase. After analyzing patterns and the information available, users can be separated into different target market groups. Using distinguishing data points from these groups, advertisers can avoid unappealing messaging that negatively affects sales.

Data-centric behavioral targeting provides plenty of benefits for brands, and the consumer, too. Behavioral targeting helps web users avoid uninteresting and irrelevant ads, receiving offers and access to products and services they like, leading to an improved user experience on the Internet. For advertisers and businesses, however, behavioral targeting helps increase user engagement, ad click-throughs and conversion rates. Data management platforms help harvest audience data, organize it and use results for successful behaviorally targeted marketing strategies.

Southern View Media offers complete digital display marketing strategies that will generate new leads, build awareness and increase sales for businesses in the Mobile and Baldwin County, Alabama, area. Our team will create a custom proposal showing the estimates of viewable impressions in your chosen geographic area. We can also provide the estimated traffic our digital display campaign can create for your website. To match our professional research, analysis and strategy, Southern View Media will also design and produce impactful, creative digital display ads in a variety of sizes to convey the message you want to send to desktop and mobile users. We’ll monitor and adjust your campaign for optimal budgeting on a daily basis. You’ll then receive full reporting on how the campaign is performing month to month, providing a clearer target market profile of your audience. Start reaching more clients quickly and easily through digital display advertising with Southern View Media. Call us at 251-517-9425 or visit our website.

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Digital Marketing Strategies to Help Your Restaurant Grow

Digital marketing provides the opportunity for restaurants small or large to grow their business with any size budget. Recent studies have demonstrated that between 70%-80% of people look up a business online before visiting the store in person or making a purchase. Digital marketing can help restaurants establish a strong internet presence that will expand your business’ reach by improving customer experience and retention. But merely getting online isn’t enough to grow your business substantially, you need to have a strategy. However, if you’re like most restaurant owners, you may not have the time to personally dive deep into studying digital marketing concepts. That’s why we’ve compiled this quick breakdown of some digital marketing strategies to help your restaurant grow.

1. Reach More People with Search Engine Marketing

Over 90% of online experiences begin with the use of a search engine, with a majority of people using Google as their search engine of choice. Getting your business out where people are spending time online is your goal. Search Engine Optimization (SEO) is the process of bolstering your website’s design, content and user experience in order to improve your ranking on search engine results pages (SERPs). One important aspect of search engine marketing that can be quickly implemented is keyword analysis, knowing which keywords are most commonly searched for within a given topic. Integrating the right keywords throughout your web content will signal to a search engine’s crawler bots that your site is highly relevant and a good recommendation for that search engine’s user, leading to your website receiving a higher listing on a SERP. There are plenty of excellent programs and resources to determine which keywords are strongest. Local terminology is also important to factor in like if your restaurant is near a notable landmark or in a particular district of your city.

2. Start a Blog

Another strategy that complements search engine marketing is having a blog and keeping it regularly updated. For restaurant owners, blog posts can be anything from recipes to new menu additions to covering special events hosted and much more. Really, your blog can be whatever you want to write about! It’s all about giving your restaurant a brand voice and identity. You want your blog to reflect your business’ personality as closely as possible. However, we highly recommend that your blog topics focus on highly relevant keyword analysis. By writing a blog with fresh and relevant content to how people are looking up local restaurants on search engines, search engine ranking bots crawling through your site will recognize and reward the content for being a strong match for what people are searching for.

3. Highlight What Makes Your Restaurant Unique on Social Media

A lot of restaurants post the same kinds of posts on their social media pages like images of popular dishes and other specials, but what can you do to stand out from the crowd? What makes your restaurant unique? Social media that highlights what your restaurant has that nowhere else does leads to a stronger brand identity and increases customer loyalty and retention. Do you have a scenic view that can’t be beat? Take a wide photograph and use it as your Facebook Page’s cover photo. Do you have musical performers entertain customers? Post a video of the band playing a crowd favorite and ask for your followers to suggest their own. Show off your staff in appreciation posts! They’re the strongest connection your customers will have with your restaurant so you need to make the greatest impression possible. Posts that help people know the staff that will be preparing and serving their meal will strengthen the customers’ relationship with your restaurant. Knowing what makes your restaurant unique will take some study of your competition, but asking your customers what they personally enjoy the most about your business is an excellent way to get started.

4. Capture People’s Attention with Video

One of the overwhelming trends of the past ten years has been the rise of video marketing online. More than half of social media users spend over an hour watching videos online, creating a great opportunity for restaurants to create content in a format more and more people are preferring to interact with on a daily basis. However, just because you post a video doesn’t mean a lot people will see it. Quality counts more than anything. People won’t consume content just because it’s content. It has to be good content. So, while handheld videos from your phone may be ok for showing a crowded night or a busy kitchen, you will want to hire a video production team to record high quality content of new dishes and products. Also take note of where your video content will be posted. The way different platforms are used affects how users consume content. For instance, short, 10- to 15-second videos go great on Snapchat and Instagram, 1- to 3-minute videos on Facebook and Twitter and longer form videos are a great length for YouTube.

5. Cross-Promote with Local Influencers & Brands

A recommendation from a trusted source can achieve leaps and bounds more for your restaurant than a typical post would. It doesn’t mean you should just wait around for one to fall in your lap. Reach out to local personalities and popular brands you might use in your recipes. Cross-promote each other on social media or in your blogs. Invite local bloggers and restaurant critics to dine with you while sampling some new dishes and talking about local matters. Record it all for a great video post. Have your guest write up a review for even further content. You’ll both benefit from emphasizing your respective place in local culture and from a widened reach through the other’s fan base and followers.

6. High-Quality Food Photography

Showing your menu selections in the best light (literally) across any marketing platforms you use will only work to bring in customers. Businesses need to use the right shooting equipment and editing programs to show off your chefs’ work when words simply won’t do justice to the presentation. If you can make people feel the way they do when they see their meal being walked out just for them when they’re sitting at their computer or are on their phone, you’re going to get people sitting at your restaurant’s tables. Use high-quality food photography for your menu, website, social media pages, Google My Business listing, emails and text campaigns. They’re your images; use them! These photos will help build your brand identity, increase your sales and customer retention, engage your audience on social media and gives you a chance to brag on your employees!

Hopefully, these six digital marketing strategies will help your restaurant thrive and grow. Remember, digital marketing can fit within any budget, so it’s always best to be making fresh and relevant content constantly. The team at Southern View Media is here to help design an effective digital marketing strategy map for your business. Helping businesses establish themselves online is what we do best.

Southern View Media is a digital marketing agency that was created to help local businesses understand the complex digital world and make educated decisions regarding their marketing. We are a balance of talent, intuition, business sense, media solutions and metrics to be a creative problem-solving machine that is fueled by client needs and driven by results, and we are ready to provide businesses with marketing and advertising services at any level. From standing out to breaking into a market we help people find you, trust you, and share you. Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425, email us or fill out the contact form here!

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Social Media New Year’s Resolutions

With the full calendar year wrapping up, it’s time to look at those Insights, crunch some numbers and develop the social media strategy for your brand. This will elevate engagement with your posts, widen your audience and deepen your reach into demographics. We’ve gathered a few New Year’s resolutions to help keep your vision for your social media 20/20.

Use Insights to Tighten Up Your Strategy

The final data points from the last quarter block of the year will help your brand adapt to ever-changing trends in brand interactions. You’ll get overall charts measuring the general parameters of how people are interacting with your social media page, from views to likes to reach and so much more, Insights will help you pinpoint what kinds of posts your 2020 strategy will need to concentrate on replicating.

Stay Updated on Algorithm Updates

As platforms continuously update their algorithm’s coding throughout the year, you need to stay on top of new adjustments to make in your social media strategy. This includes transitioning away from posting at a certain time of day and moving towards orienting your content around topics that will cause a platform’s algorithm to show your stuff to more people. Sometimes there are big changes in an algorithm’s decision-making skills, like with Instagram’s update in November 2019, and sometimes the changes are relatively minor. Regardless, you should make it a point to stay up to date on all the latest social media platform algorithm updates in 2020.

Get More Accustomed to Facebook Creator Studio

With Facebook Creator Studio, you have all the content creation tools you need to post on Facebook and Instagram; including a sound collection library and tips on how best to monetize your page. You can make your videos highly engaging with polls and interactive text, and Creator Studio helps you get your content in front of as many people as possible. There really is so much it can do, from composing and uploading your content to helping you with social media best practices. You’ll get better Insights than ever before on how people interact with your content on your brand’s page. It also doesn’t hurt that you can post to Instagram from your desktop through Creator Studio!

Practice on Your Video Content

The transition to more video content is the overwhelming trend heading into 2020. Everyone agrees video is where people’s attention will be, however, which format will take the reins remains to be seen. Going to live video has been a bit of a bumpy ride across social media. Some platforms have seen it stumble, like Facebook, while others have seen it flourish, like Instagram. Stories have seen a massive swell in use across all platforms with Instagram leading the way in creatively sharing the moments right around you. Facebook Creator Studio wants everyone to make more videos and will help you find the right audience for your page. An interactive 360-degree video will grow over the next year, letting more people experience the sights and sounds of new places. Video chat is on the rise as well, so if you’re creating more video content in 2020, you should be in a good place as you’re creating social media content for a new decade.

Southern View Media is a digital marketing agency that was created to help local businesses understand the complex digital world and make educated decisions regarding their marketing. We are a balance of talent, intuition, business sense, media solutions and metrics to be a creative problem-solving machine that is fueled by client needs and driven by results, and we are ready to provide businesses with marketing and advertising services at any level. From standing out to breaking into a market we help people find you, trust you, and share you.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425, email us or fill out the contact form here!

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How Often Should You Post on Social Media? The Lifespan of Digital Content Online

One of the main questions we’re asked at Southern View Media regarding social media strategy is: How often should I post on my social media platforms? There are a lot of different specific answers to this question, but the overall general answer is, “As often as you can keep posting quality content consistently over time.”

Quality and consistency matter more than posting frequency. It is important to keep these factors in mind when developing your social media strategy, no matter the platform. However, as social media companies have grown and differentiated from each other in their purpose and use, so have their algorithms when it comes to filling users’ feeds. So there really are certain numbers of times you should post your consistently high quality content depending on the platform. But it’s not all as complicated as you think. Thankfully, social media pages do not have to post content now as often as you may have heard.

Larger pages, like those for billion-dollar corporations, may be able to get away with more posts because of their larger follower counts. Their quantity of posts gets spread out via the algorithm so that no one user is overloaded with posts from the same mega-corporation, unless that user actively engages with those brands on a consistent basis.

Now, on to the really useful stuff for small, medium and large local businesses, like how often to post on Facebook, Twitter, Pinterest, Instagram, LinkedIn and YouTube.

 

Facebook

Most studies concur that posting on Facebook once per day is the most successful rate for your business’ main social media page. Studies have also found that if your page has under 10,000 fans or followers on Facebook and you post more than once per day, you will witness a drop in half of your post engagements. The minimum of posts to post on Facebook is generally agreed upon at three posts per week. The best time to post doesn’t matter as much now as it did in the past, as Facebook’s updated algorithm factors the time of posting much less heavily in filling your News Feed. Check your followers time of activity in your Insights and adjust from there.

 

Twitter

With 500 million tweets per day in 2019, the lifespan of a tweet might be the shortest in all social media. Usually, the lifespan of a tweet is well under an hour. So with that in mind, Twitter requires an active hand to stay relevant. At a minimum, tweet twice a day, with a preferred goal of 15 tweets per day and a max amount of 30 times a day. We recommend sprinkling tweets throughout the day using a decent post scheduler.

 

Pinterest

The benefits of posting Pins on this platform start to diminish the closer you get to posting 30 Pins a day. Follower growth has been a little hard to achieve on this platform the past several years, but posting around 11 Pins a day keeps your account active enough that your follower count should continue to see marked growth.

 

Instagram

The fastest-growing social media platform actively recommends at a minimum one post per day, with two as a suggestion and three tops. Posting around the three-hour blocks on weekdays usually gives your posts the best chance for the most engagement and larger reach, so pay attention to whether your followers are morning people or night owls.

 

LinkedIn

This is by far the easiest scheduling strategy to remember: at least two posts a week, with no more than one post per day. The morning offers your post its best chance to reach the optimum numbers of users on the business networking platform. Blog posts are excellent opportunities to establish your brand as a longform expert in your field, but don’t overdo it on LinkedIn. It’s used less often throughout the day than all the other social platforms.

 

YouTube

Your main focus with developing your YouTube channel should be consistency. You should create a specific posting schedule, post that schedule onto your YouTube account, pace yourself and make and save those YouTube videos and have them ready to upload when you need them on your schedule. YouTube’s best times to upload are between Noon and 3pm on Thursdays and Fridays. Avoid Mondays and Tuesdays like the plague. They are YouTube’s worst days to upload for views and engagement.

 

Well there you have it! A comprehensive posting strategy for the major social media platforms. Remember, every account is different and user patterns change all the time, along with each platform’s algorithms. So stay vigilant, follow Southern View Media on our social platforms or visit SouthernViewMedia.com for more insights, tips and updates. We put you online so you don’t get left behind.

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New Instagram Tips Straight from Instagram HQ. (November 2019)

Instagram is constantly developing new modifications, changes, features and updates to their algorithm on the photo and video sharing app throughout the year. The company also posts tips and notes on how to best alter your use of the app to get the best results. This blog will cover updates and notes on how to best implement hashtags in your posts, what’s happening to Likes, what you can expect from an updated algorithm and how best to get verified on the app.

 

Hashtags

Hashtags are an effective way of categorizing your posts, videos and pictures. However, in the past, hashtags have gotten out of hand. Hashtags allow posts to be collected into vast libraries of posts tagged with the same hashtag, creating a folio of similar subjects to explore for inspiration and ideas. Unfortunately, this system was abused via spam to insert off-topic ads and promotions in categories they had no business being in, so Instagram has issued a few recommendations.

-The IG team doesn’t recommend using more than TEN hashtags. The sweet spot is usually in the spectrum of three to five hashtags per post.

-Hashtags need to be highly relevant to the content of the post. If it’s not in the post, don’t mention it. Concentrate on what the content of the post is about, not the overarching continuity of your profile. If all of your posts have the same hashtags, it becomes incredibly redundant.

-Post your hashtags in your caption. Don’t clutter your post with a comment of hashtags.

-A block of 30 hashtags (especially when put in a comment) sends the message that it could be “spam” according to the IG team. Nobody reads them all anyway.

 

Likes

Likes on Instagram have become a commodity of their own in the 21st century self branding ecosystem. Now, Instagram is slowly rolling out updates that hide any one profile’s post likes from being seen by visitors to their pages or posts.

-Update is in 5-6 countries right now.

-A lot of IG employees have been testing it out personally for the past eight months, and prefer the app without seeing others’ Like totals.

-Likes will NOT disappear altogether. They will just disappear from being visible to people other than you.

-You can still see your posts’ Likes on the app’s backend (and share with brands if you’re a creator) if you choose to.

 

The Algorithm

Instagram’s algorithm determines the nature and order of your Instagram feed based on your interests and interactions. A few notes on the update:

-The algorithm will never go back to being chronological.

-The time of day you post doesn’t really matter, despite Insights marking out when your followers are active.

-Even if your audience is more “active” during the day, it does not mean that your posts will have a better chance of being seen.

-The way your content gets seen is controlled by whether or not your followers are engaging with your post. In order to see the content you want first and foremost, you absolutely HAVE to engage with it by liking and commenting on the posts and accounts you like the most, and vice versa for your own content. It signals to Instagram that you would like to prioritize that account over your other follows.

-So moving forward, your profile’s posts need to garner more likes and comments so your content will appear at the top of everyone’s feeds as one of their priorities.

 

Verification

Getting your profile verified on Instagram can do wonders for your follower count and post interactions. However, users have been having issues with receiving notice on successful verification for their profiles. Instagram has passed along a few points about the process.

-The only way to get verified is by using the public verification form where you can apply through the app.

-The decision will show up in the “Activity” tab, which can get buried under every notification in the tab unfortunately.

-If you haven’t heard back re: verification after a while, you likely weren’t approved or it was buried under “Activity” notifications.

-A lot of the verification decision is based on what Instagram calls the “notability” factor: press coverage, mentions, top results on Google, etc.

 

There you have it! Instagram is one of the more quick to adapt social media apps and they are constantly tweaking updates here and there. We hope this rundown has helped. Keep an eye out for future Southern View Media discussions on updates to our favorite apps!

 

Are you looking to get help with your Instagram? Contact us for a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. Thanks to @lindsaysilbs for sharing this awesome information with us! We love her Instagram Intel!

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Why SEO is a Sound Investment for Your Business

Digital Takeover

The floodgates have opened when considering the amount of advertising that is on the Internet. Over half the population (55%) of the world uses the Internet on a regular basis. Advertisers have followed audiences into the digital realm and now over $240 billion of all ad money is spent digitally marketing on the Internet’s 1.94 billion websites. With over 7 billion Google searches performed each day and ecommerce rapidly gaining ground in overall retail sales, Search Engine Optimization is absolutely critical for any business’ digital marketing strategy. It’s where the people and the money is, and where your business should be, too.

Mobile’s Edge Has Been Noticed

The landscape of digital marketing changes rapidly, with many new elements being introduced every year and immediately having an impact. One of the major shifts in Internet use this decade is the rise of mobile devices. Mobile traffic has surpassed that of desktop computers, with 48.2% of all online traffic coming from mobile and tablet devices. Google and other major search engines have started to reorientate their whole operation to reflect this new trend in data consumption. Businesses need to reflect Google’s changes in their own digital marketing strategies.

All Signs Point to SEO

One strategy that has come into even more prominence with the rise of mobile devices and search engine’s subsequent adjustments to better present data for mobile consumers is Search Engine Optimization. Search Engine Optimization (SEO) is the process of improving the quality and quantity of your business’ web traffic by improving the visibility of your business’ website on search engines. SEO is an Internet marketing strategy that your business should consider because it is an efficient method for positioning your brand as an authority that will be highly recommended to web users searching for information relevant to what your business does.

Why Choose SEO as a Digital Strategy?

As an Internet marketing strategy, SEO takes into account how search engines operate, their behavior-determining, computer-programmed algorithms, what people terms and keywords people search for and which search engines are the most popular. Peak optimization is achieved through editing and adding site content, increasing backlinks, modifying HTML and another coding to both increases a site’s relevance to specific keywords and to remove barriers to the indexing activities of search engines. A website will receive higher traffic because a search engine ranks a site higher in the search engine results page (SERP). These visitors can then be converted into customers and put revenue in businesses’ pockets.

Trust and Credibility

SEO builds up trust and credibility for your brand. Google will analyze your site based on its standards for web site quality and place it in its corresponding ranking on its search results pages. Because Google is such a behemoth of the Internet, it’s standards are used to unofficially determine the standards for the rest of the Internet. For instance, Google’s rankings reflect a pleasant user experience and strong, relevant information from backlinks. High-quality backlinks reinforce your brand’s trustworthiness by linking your page to other strong web pages. The more strong backlinks you have, the better your information and the higher your rank on Google search results. Users see your high ranking and automatically know that your site is legitimate because of Google’s standards.

Smooth User Experience

Google has learned to analyze the experienced user’s go through looking for the information they’re searching for. If it takes a lot of clicks to find that information, Google will reflect this inefficiency with a lower search ranking. Customers know what they want and know how long it should take them to find it. The right SEO leverages this to work in a brand’s favor.

Local SEO Strengthens Your Site in a Local Market

Local SEO helps your company stand out in local searches. With the rise of mobile traffic, local SEO means increased engagement, traffic and conversions for local small and mid-sized businesses. It’s absolutely necessary for local businesses to employ SEO because it optimizes a business’ digital presence for a specific area. Brands must be visible in places where people need them to make a worthy connection. Local SEO enhances visibility and lets potential customers find the answers, and the businesses providing those answers.

And, Finally, SEO is Cheap!

SEO budgets are as flexible as the businesses managing them. SEO is a long-term investment that will improve with more time, effort and attention put into it. While the cost of SEO is cheap, the payoffs are tremendous and can lift your business into a new phase of brand recognition, trustworthiness and local visibility.

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Why You Should Choose Video Marketing

Video Marketing is soaring towards becoming the strongest marketing trend of 2019. Video Content is getting the attention of all the major social and tech media giants because of media consumption trends by the general population, because creating video content has gotten cheaper and offers a greater ROI and because new video format allows for many different placements for ads. If your business or brand has not bought into video marketing yet, maybe these reasons will convince you to start recording and sharing!

 

More People are on Mobile and Streaming Than Ever Before

The rise of mobile data consumption is the overarching media trend of the past decade. Mobile traffic has now surpassed that of desktop computers, with 48.2% of all Internet traffic coming from mobile users. The display format of mobile devices naturally trends towards playing videos horizontally, matching up very closely to film and video’s preferred 1.85:1 or 2.39:1 aspect ratios. US consumers are watching videos more than ever before, and streaming accounts for 15% of their 40 hours a week spent watching videos digitally. More people are cutting the cord with cable providers, preferring the content online in skinny bundling packages like Spotify Hulu. Audiences are no longer watching commercial rotations on cable and broadcast en masse like they were just 5 or 10 years ago.

 

More and More Social and Tech Brands are Concentrating on Video

The giants, Google, Amazon, Facebook, Instagram, and Twitter, have been closely monitoring how their users have been consuming data in this new digital age and have appropriately implemented changes in their platforms to reflect data consumption habits. Mark Zuckerberg explicitly stated the futures of Facebook and Instagram is in video, and that he will spend as much as he needs to accelerate the move. His plans focus on initiatives like Facebook Watch, and native ads playing before, during and after video streams. Facebook encourages brands to post videos around three minutes in length based on their studies on audience viewing habits, for example. Instagram is following its parent company, naturally, expanding beyond its original still image format with minute-long video posts and the longer IGTV video format. Twitter even relented and now allows videos to be posted along with tweet captions. Amazon is barreling along with its streaming services for Amazon Prime members. And, most impressively, Google has announced that it will have its AI programs search for video snippets relevant to search queries and will autoplay them on that query’s results page.

 

 

Video is Cheaper to Create Now, Ad Spend is Performing Better Than Expected

For a long time, it was hard to make interesting videos quickly, cheaply and efficiently. Creating videos took too long, the tools were hard to learn and everything and everyone involved were too expensive. Nowadays, everyone can record videos and edit them with ease if they have a smartphone. So we now have a situation where across the field, online video is getting better at an amazing rate. And going hand-in-hand with this information is the return on investment now enjoyed by marketers on digital video. Digital video is costing less to produce, generates more interest in a brand, product or service and is more effective at conversions than non-video advertising. People watching video are more likely to act. Viewers retain the information from videos much better than receiving it via text. For example, marketers using digital video had their revenue grow 49% faster than those who didn’t.

 

Video Changes with the Times, and Often Reflects Progress Easiest

It seems like the days of your typical 15-second and 30-second pre-roll spots are a thing of the past. Marketers have gotten extremely creative in where video can be placed, creating more opportunities for brands and services than ever before. Video can be put wherever there are eyes on screens. Now it’s no strange thing to see an ad play natively before a video stream, mid-stream or after. Instagram has video ads between users’ Stories, YouTube offers its TrueView streaming ads and Twitter plays videos between every couple of tweets.

 

Video is Able to Tell and Show a Story in Vastly Different Formats

As mentioned earlier, people retain information much easier via video than any other format. Makes you wonder why I’m writing this all down then, huh? While blogs definitely have their purpose and benefits, video is easier and quicker to consume. Your message is more likely to be heard and understood the way you meant it to. Your message can now be told via 10-second stories on Facebook and Instagram. You can host live video sessions like a Q&A or an Ask Me Anything. 360-Degree and VR videos allow you to transport audiences into immersive settings and scenes. And people are wanting to learn more about products and brands in paid video classes and tutorial videos. The way you want your video to share your message is now only limited to your imagination!

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The Five Pillars of Digital Marketing for Your Business

In the past several years, we’ve gone through a behavioral shift in how we interact with the internet in our day-to-day lives. Over 78% of Americans use the Internet and there are over a million new internet users logging online for the first time every day. Our time is spent balancing being present in the digital world and the physical one. Our eyes and time are directed towards screens more often than not. Marketing reflected this change in where people’s attention was held. Since then digital marketing underwent seismic changes, culminating in mobile Internet usage finally surpassing that of desktop computers for the first time last year. With the Internet being available in people’s pockets for most of the past decade, several forms of digital marketing became critical for a business’ success.

 

Social Media

 

Social media is instrumental in developing a brand. Each post creates depth, personality and opportunity for businesses to interact with current and potential customers and clients. There are plenty of social media platforms to facilitate these interactions like Facebook and Twitter. However, Instagram and LinkedIn are two social media sites on the rise with their unique applications for marketing, sales and brand development. A majority of people use social media to reference and brief themselves on a brand they’re interested in, with businesses not active on social media losing credibility.

 

Google Ads

 

Google Ads is the tech giant’s online advertising platform where advertisers allow Google’s servers to place brief advertisements, offers, product listings, etc. for key search words people are entering in segmented market shares. These bids successfully place a business’ ad in a place where their target audience is looking. It’s a brilliant method of making sure your dollars are spent to place ads in relevant locations. And Google Ads is extremely cost-efficient, with bids costing pennies and your budget is determined only by your business.

 

Website

 

Your website is your business’ chance to present itself in the best light possible. It’s an opportunity to create a unique identity for your brand, inform visitors about your business, position your brand as an expert in its field and finally convert visitors into returning clients and customers. Consumers hold businesses that have websites with short loading times, a pleasant color scheme and intuitive interfaces in the highest regard.

 

Digital Display Ads

 

Digital display ads is the new term to identify what used to be called banner ads, or the small ads that take up the empty space on a business’ webpage. They’re a form of pay-per-click advertising and don’t just come in banner shape and size anymore. While paid search ads appear on a search engine like Google’s results pages, display ads appear on the sites that are shown in those results pages. These web pages are ones relevant to your product or service, and a more effective placement for your ad. For digital display advertising on the Google Display Network, display ads appear on various types of websites like blogs, news organization pages, Gmail, YouTube and others. A digital display ads effectiveness is measured in impressions and clicks, telling you how many people have seen and interacted with your digital display ad.

 

SEO

 

Search Engine Optimization is the process of strengthening the quality and increasing the quantity of your website’s Internet traffic by increasing its visibility on search engine results pages (SERPs). It’s an improvement of free, organic results. SEO involves modifying a site’s code, adding content like a blog with backlinks and other adjustments in UX to improve the site’s rankings. A significant portion of SEO also involves integrating key search terms into your page’s copy to increase its relevance in search engines’ ranking algorithms. SEO requires an extensive knowledge of many areas in digital marketing in order to be successful, but offers a high return on your investment.

 

If you need help with promotions or advertising, contact Southern View Media to find out how we can help with your business’s marketing goals. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.SouthernViewMedia.com. We are a Google Trusted Agency and will be happy to answer your questions.

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June 2019 Core Update for Google Reference

The Google Core Update took the team about five-days to roll out. They began Monday, June 3, and finished up on Saturday, June 8. These updates take time to roll out due to Google’s myriad servers and data centers around the world. For an update of this size, five days actually isn’t that long of a wait. We’ve compiled a list of FAQs that will help you sort out what you need to know from the recent Google Core Update.

 

So, Were There Any Hiccups?

There was early data presented regarding the size of the update as it was still rolling out. Large publications like Daily Mail stated publicly how badly the update affected them. Google hasn’t released any data on how big of an impact the updates made like they did previously with the Penguin and Panda updates. However, Google did say they announce these core updates because they are noticeable.

 

The Google Core Update did overlap with the diversity update. On June 3, the Core Update began and lasted through June 8. While the Diversity update started June 4 and ended on June 6.

 

How Will This Affect My Business?

When Google releases large updates, it’s important to note when they began and when they ended. If you notice website traffic increases or decreases in your analytics, knowing the timestamps of the updates allows you to track if your website was affected by a specific algorithm update, technical issue or a separate issue that is completely unrelated. Overlapping updates make it a little more difficult to judge a website’s impact; but if you work with a good SEO, you should still be able to get accurate data.

 

Southern View Media SEO Services

When you’re ready to see your business show up in search results, call the digital ninjas at Southern View Media. If building a site from the ground up is what you need, we can help. What about a site that already exists? Don’t worry, we have you covered. Our team will perform an in-depth inspection of your current website and uncover any issues there may be. Following our site audit, we provide an extensive report including the problems we found and the opportunities we recommend that will positively impact your business. At Southern View Media, We Put You Online So You Don’t Get Left Behind.

 

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.