What to Look For in a Marketing Agency

In today’s digital age, marketing is more important than ever for businesses of all sizes. A marketing agency can help your business create and execute effective marketing strategies that can increase your brand visibility, drive traffic to your website and boost your sales. However, choosing the right marketing agency can be a daunting task. In this blog post, we will discuss what to look for in a marketing agency to help you make the best choice for your business.

Experience and Expertise

When choosing a marketing agency, it’s important to look for a company with experience and expertise in your industry. A marketing agency that has worked with businesses similar to yours will be better equipped to understand your target audience, industry trends and marketing strategies that work best for your business. Look for case studies or examples of previous work to see if the agency has experience in your industry.

Range of Services

A marketing agency should offer a wide range of services to help you achieve your marketing goals. Look for an agency that can provide services such as website design, social media management, SEO, content marketing, email marketing and paid advertising. A full-service agency can offer a comprehensive approach to marketing, ensuring that all aspects of your marketing strategy work together seamlessly.

Communication and Collaboration

Communication is key when working with a marketing agency. Look for an agency that values communication and collaboration with its clients. A good agency will take the time to understand your business goals and work closely with you to develop a marketing strategy that meets your needs. They should be responsive to your questions and concerns and provide regular updates on the progress of your marketing campaigns.

Results and ROI

Ultimately, the success of a marketing agency should be measured by the results they achieve for its clients. Look for an agency that can demonstrate a track record of success and can provide metrics on the ROI of their marketing campaigns. A good agency should be able to show you how their marketing strategies have increased website traffic, leads and sales for their clients.

Creativity and Innovation

Marketing is an ever-evolving industry, and it’s important to work with an agency that stays up-to-date with the latest trends and technologies. Look for an agency that is creative and innovative in its approach to marketing. They should be able to provide fresh ideas and strategies that set your business apart from the competition.

Transparency and Trust

When working with a marketing agency, it’s important to establish trust and transparency from the outset. Look for an agency that is transparent about its pricing, processes and strategies. They should be able to explain their strategies in plain language and be upfront about any potential risks or challenges. A good agency will prioritize building a long-term relationship with its clients based on trust and mutual respect.

In conclusion, choosing the right marketing agency can have a significant impact on the success of your business. By considering factors such as experience, range of services, communication, results, creativity, transparency and trust, you can find an agency that is the right fit for your business. At Southern View Media, we are a full-service marketing agency that specializes in digital marketing strategies that help businesses grow. Contact us today to learn more about how we put you online, so you don’t get left behind.


3 Reasons Why You Should Choose Southern View Media

Southern View Media is a digital marketing agency that specializes in helping businesses grow their online presence. There are many reasons why you should choose Southern View Media for your digital marketing needs. Here are three of the most important ones:

Customized Strategies

At Southern View Media, we know that there is no one-size-fits-all approach to digital marketing. Every business is unique, and requires a customized strategy that takes into account their specific goals, audience and industry. That’s why we take the time to get to know each of our clients and their businesses, and create customized marketing strategies that are tailored to their specific needs. Our team of experts has years of experience in creating effective digital marketing campaigns, and we use the latest tools and techniques to help our clients achieve their goals.

Transparent Reporting

At Southern View Media, we believe in transparency and accountability. We provide our clients with regular reports that show the progress of their campaigns, including key performance indicators such as website traffic, conversion rates and social media engagement. This allows our clients to see exactly how their campaigns are performing, and make informed decisions about how to allocate their marketing budgets. We believe that transparency is key to building long-term relationships with our clients, and we pride ourselves on being open and honest about our work.

Comprehensive Services

Southern View Media offers a wide range of digital marketing services to help businesses succeed online. From website design and development to social media management and search engine optimization, we have the expertise and experience to help businesses of all sizes and industries achieve their marketing goals. Our team of experts stays up-to-date with the latest trends and best practices in digital marketing, and we use our knowledge to create effective and innovative campaigns that drive results. Whether you need help with a specific aspect of your digital marketing strategy, or want a comprehensive approach that covers all your marketing needs, Southern View Media has the skills and expertise to help.

There are many reasons why you should choose Southern View Media for your digital marketing needs. We offer customized strategies, transparent reporting and comprehensive services that are designed to help businesses succeed online. If you’re looking for a digital marketing agency that can help you achieve your marketing goals, look no further than Southern View Media. Contact us today to learn more about how we can help your business grow.


Human Writing vs. AI: The Pros and Cons

Artificial Intelligence (AI) has come a long way since its inception, and one of its most promising applications is in the creation of written content. AI-generated content has the potential to be faster, more efficient and more cost-effective than human-generated content. But the question remains: is AI-generated content truly a substitute for human-generated content, or does it fall short in terms of quality, creativity and nuance?

On the one hand, AI-generated content has many advantages. For example, AI algorithms can create written content in seconds or minutes, while it might take a human several hours or even days to produce a similar amount of content. Additionally, AI-generated content can be highly accurate and error-free, as it is not subject to the same types of typos, misspellings or grammatical errors as human-generated content.

Moreover, AI algorithms can be trained to generate content in specific styles and formats, making it easier for businesses to meet the demands of their audience. For example, an AI algorithm can be trained to produce sports news articles in a concise and factual style, or to generate fiction stories in a particular genre, such as science fiction or romance.

On the other hand, human-generated content has several advantages over AI-generated content. For starters, human writers have a level of creativity and imagination that cannot be replicated by AI algorithms. Humans are capable of producing content that is both original and engaging, something that AI-generated content often lacks.

Furthermore, human writers are better equipped to understand and interpret complex emotions and nuances, which are crucial in writing articles, stories and other forms of content. This ability to understand the human experience is a major factor in why human-generated content often resonates with readers on a deeper level than AI-generated content.

Another advantage of human-generated content is that it can be tailored to a specific audience or market. For example, a human writer might be able to write a product review that is specifically targeted to a certain demographic, such as millennials or parents, whereas an AI algorithm might generate a generic review that does not take the audience into consideration.

Both AI-generated content and human-generated content have their advantages and disadvantages. While AI-generated content is fast, efficient and error-free, it lacks the creativity and nuance that human writers can bring to the table. On the other hand, human-generated content is often more original and engaging and is better equipped to understand and interpret complex emotions and nuances.

In conclusion, while AI-generated content has its own benefits, it simply cannot match the creativity, nuance and understanding of the human experience that comes with human-generated content. At Southern View Media, we believe that there is no substitute for the touch of a human writer. Our team of expert writers brings years of experience and a wealth of knowledge to the table, ensuring that every piece of content we produce is of the highest quality. If you’re looking for a partner who can provide you with content that truly resonates with your audience, visit today. Our commitment to human writing sets us apart from the competition, and we’re ready to help you take your content to the next level.


4 Reasons Why You Should Invest in Digital Marketing

Have you been thinking about starting your own business? Or, if you already have your own business, have you been thinking of new ways to attract customers? 

The world around us is becoming increasingly analytical due to the rise of the internet, which means your advertising should be no exception. The best way to build your business during the current digital era is by creating a digital marketing strategy. By creating a digital marketing strategy, you’ll be advertising on the digital media platforms where your target audience spends most of their time. In today’s world, if you do not exist online, you do not exist at all. 

Here are four main reasons you should invest in digital marketing for your company: 

1. The Internet is Only Growing

The average person spends six hours and 57 minutes on their phone every day. This statistic has only increased over the years and will continue to increase as the internet expands. The expansion of the internet is rapid, and its reach is practically unlimited. Even if people are not on social media, they still use the internet, allowing them to be served Google ads for items they never knew they needed. The internet generates the reach and visibility that traditional marketing wishes it could. Plus, the internet is more persuasive and effective at promoting businesses. The growth and persuasion of the internet alone is the best reason to invest in digital marketing. 

2. Measuring the Results of Your Marketing is Easier

Following the results of your advertising or digital marketing strategy has become much easier thanks to the precise digital tools that exist today. By using digital marketing, you can track the results of your ads in real-time and with great accuracy. This is extremely helpful as it shows what is working versus what is not, and, with that information, your digital marketing strategy can be altered to what works best for your business.

3. A More Precise Audience

Traditional marketing has a very limited range of impact on consumers, as traditional marketing methods cannot segment audiences as well as digital marketing can. There are multiple digital tools to locate your ideal target audience, so when you begin your digital marketing strategy, you are able to connect with people who are more likely to take an interest in your business. From geographic location to interests, digital marketing tools analyze various factors, allowing you to address your desired audience. 

4. Engage With Your Audience

With digital marketing, you are able to easily get to know your customers. Because the internet is interactive, companies can learn a lot about their customers, which helps them make better products and improve their services. Social media is an important part of your business because it allows your audience to express their opinions, likes and dislikes. With your clients’ help, you’ll be able to correct any mistakes and adjust your business model, so it is important to take their opinions seriously. With engagement, your business becomes more human and accessible.

At Southern View Media, we put you online, so you don’t get left behind! Our experts design a personalized digital marketing strategy to help you grow your business like never before. If you are interested in getting started on a digital marketing strategy for your business, contact us today!


How to Create an Effective Social Media Strategy

Creating a great social media strategy is necessary for any business that wants to boost brand recognition, establish connections with customers and drive revenue. With social media, you can reach a larger audience, nurture relationships with your target market and stay fresh in the minds of your customers. In this blog post, we’ll dive into the nitty-gritty of crafting an effective social media strategy for your business.

Define your goals: The first step in creating an effective social media strategy is to define your goals. What do you want to achieve with your social media presence? Are you looking to increase brand awareness, drive website traffic or boost sales? By clearly defining your goals, you can ensure that your social media efforts are aligned with your overall business objectives.

Identify your target audience: Knowing your target audience is crucial for creating a successful social media strategy. Who are your customers? What are their needs and pain points? What are their interests and hobbies? Understanding your target audience will help you create content that resonates with them and encourages engagement.

Choose the right platforms: Not all social media platforms are created equal. It’s essential to choose the platforms most likely to reach your target audience. For example, suppose your target audience is primarily composed of younger people. In that case, you may want to focus on platforms like Instagram and Snapchat, whereas if your target audience is older, you may want to focus on platforms like Facebook and LinkedIn.

Create engaging content: Once you have chosen the right platforms, it’s time to create engaging content that resonates with your target audience. This can include blog posts, images, videos, infographics and more. Ensure your content is informative, entertaining and relevant to your target audience.

Use social media advertising: Social media advertising is an effective way to reach a wider audience and increase brand awareness. It allows you to target specific demographics, interests and behaviors, making it an excellent way to reach your target audience.

Engage with your audience: Building relationships with your audience is crucial for a successful social media strategy. Respond to comments and messages, ask for feedback and run social media contests to encourage engagement.

Track and measure your results: Finally, it’s essential to track and measure your results to see what’s working and what’s not. Use tools like Google Analytics and Facebook Insights to track your website traffic and social media engagement. Use this data to refine your strategy and make adjustments as needed.

Creating an effective social media strategy takes time and effort, but the results are well worth it. By following these tips, you can develop a social media presence to help you connect with your target audience and achieve your business goals.

Southern View Media is a professional digital marketing agency that specializes in social media strategy. Our team of experienced social media professionals can help you create an effective social media strategy to help you achieve your business goals. Contact us today to learn how we can help you increase brand awareness and drive sales with social media.


7 Easy Copywriting Tips for Your Website

Copywriting is an essential element of any website and can make or break the success of your online presence. The right words can help you connect with your target audience, build trust and persuade them to take action. In this blog post, we will discuss seven easy copywriting tips that will help you improve the effectiveness of your website.

1-Know your target audience: One of the most important things to consider when writing copy for your website is your target audience. Understand who they are, what they need, and what they want. Tailor your copy to speak directly to them and their specific needs.

2-Keep it simple: When it comes to copywriting, less is often more. Avoid using complex jargon or industry-specific terms your target audience may not understand. Keep your copy simple, clear and easy to read.

3-Use active voice: Using active voice in your copy makes it more engaging and easier to understand. It also helps to make your message more actionable, encouraging your target audience to take action.

4-Use headlines effectively: Headlines are the first thing your target audience will see when they visit your website. Make sure that your headlines are attention-grabbing, clear and accurately reflect the content of the page.

5-Use storytelling: Humans are naturally drawn to stories, and using storytelling in your copy can help to build an emotional connection with your target audience. Use real-life examples and anecdotes to make your message more relatable.

6-Use persuasive language: Persuasive language can be used to encourage your target audience to take action. Use words and phrases like “you”, “your” and “yours” to make your message more personal and appealing.

7-Proofread and edit: Lastly, always proofread and edit your copy before publishing it on your website. Make sure that there are no spelling or grammar errors and that your message is clear and concise.

Copywriting is a skill that takes time and practice to master. By following these tips, you can improve the effectiveness of your website and connect better with your target audience.

Southern View Media is a professional digital marketing agency that specializes in copywriting for websites. Our team of experienced copywriters can help you create compelling copy that will connect with your target audience and encourage them to take action. Contact us today to learn how we can improve the effectiveness of your website.


Why Keyword Search and SEO are Important to a Business

The internet has become an integral part of our lives, and it is changing how we interact with the world. The success of your business depends on your ability to stay ahead of the curve when it comes to online marketing. We live in a world where words like “keyword” or “SEO” can send chills down any professional’s spine, but they are essential if you want to compete in today’s marketplace.

Keywords are a critical part of any website optimization and search engine optimization (SEO) strategy.

  • Keywords help people find what they are looking for on your site.
  • They help you rank higher in search engines like Google, which means more people will see your website when they search using keyword searches.

Using keywords effectively can significantly increase the number of visitors who find your content online and therefore increase sales on your site.

Improving on-page rankings and improving your local online visibility.

Keywords are important to SEO because they help your website rank higher in search engines. They also help you rank higher in local search results, so you can show up when people search for businesses near them. These two things will allow you to attract more customers, and make your brand more visible on the internet.

Identifying the best keywords for your company is all about assessing their relevance.

If you take a moment to think about the purpose of your website, as well as your goals and objectives, it should become clear which keywords are most relevant. In other words, ask yourself: what are you trying to accomplish with this website? Is it intended to help people find information about your company or product (e.g., customer service), or is it meant more as an extension of your business that drives sales directly through the site (e.g., e-commerce)? Once you know the answer(s) to these questions—and can articulate them confidently—you’re ready to get started!

A competent marketer will be able to identify a number of keywords that are relevant to your business.

There are many tools available to help you do this, some of which include:

  • Google Keyword Planner
  • SEMrush
  • Moz
  • Ahrefs or MajesticSEO

Once you have the list of keywords, you will want to sort them out by priority and create a content calendar based on when you plan on launching your new campaign.

Once you have the list of keywords, you will want to sort them out by priority and create a content calendar based on when you plan on launching your new campaign. This is a very important step because it allows for proper planning and organization, as well as helps establish an ideal timeline for when everything should be completed. It’s also critical because having this information will allow you to make sure that all of your marketing efforts align with each other so that nothing falls through the cracks or gets out-of-sync.

Google has changed how it ranks websites in the last few years. It now looks at more than just SEO. Marketing professionals can help you rank higher in Google’s new algorithm.

Google is focusing on quality over quantity when it comes to ranking websites, so creating a website that is high-quality and relevant will be important for your business or brand to succeed online. This means that having an experienced SEO company helps you not only rank higher but also stay there!

SEO is critical to the success of any ecommerce website.

SEO is critical to the success of any ecommerce website. SEO is a long-term strategy that can help you get more traffic and sales, not just right away but over time as well. SEO helps you to stand out from your competitors on search engines like Google, Yahoo and Bing by making sure your website has the best content available online.

SEO is one of the most effective ways to rank higher in search engines and drive traffic to your website. It can also improve the overall user experience for visitors who are looking for specific information. If you’re looking for help with SEO on your website, contact us today to set up a consultation with one of our digital strategists today! Visit to learn more.


Mobile Chamber Business of the Month – November 2022

In today’s web and social media-dominated world, it’s often a point of nostalgia to reminisce about the early days, when MySpace and a bunch of now-relegated search engines ruled the digital realm. When Southern View Media CEO Michelle Murrill thinks back to the mid-2000s, she sees the roots of a business that has evolved into a significant marketing agency supporting its community with the same passion as its clients, large and small. 

Southern View Media is the Mobile Chamber’s Small Business of the Month. 

The company was founded in 2015, although Murrill and her husband Brad – Southern View’s CFO – began working for themselves nearly a decade earlier. After dabbling in content creation, marketing and sales in the early days of Google ads, the couple moved to Charleston where Murrill started her first website, 

“It was a website that featured the places kids could eat free, where they could take piano lessons, or gymnastics,” Murrill said. “We had a community calendar with all the going-ons in the community, and this was circa 2008 before that kind of thing really existed on the internet.” 

That prompted her to learn search engine optimization and the emerging juggernaut of Facebook advertising, giving the site enough of a footprint where it was eventually bought out and the Murrills moved back to Mobile. Once home, they quickly realized there was an opportunity to make an impact in digital marketing on both sides of the bay, and Southern View Media was born. 

Although innovative, Murrill says her company’s success also lies in its understanding of how marketing strategies in 2022 aren’t much different in intention and reach than they were 20 years ago. 

“I sometimes tell clients that it’s basically direct mail, except online,” Murrill said. “And the difference for me is that I’ve owned businesses, and can empathize with them more.  “We understand what they’re going through, how they’re trying to make decisions and find an ROI, and what meets their needs.” 

Although Southern View Media serves clients throughout the Gulf Coast, from restaurants to industrial manufacturers, Murrill seems to be most excited about the work her company does locally. The firm went from sharing an office in Mobile when the pandemic hit to buying a building in Daphne. Once it was deemed safe for everyone to start gathering again, it pivoted from everyone working at home to coming into the office a couple of days a week. In support of the Eastern Shore Chamber of Commerce, for which Murrill is an ambassador, Southern View’s office has become a hub for regular small business meetings and expos. They even offer co-working opportunities for other businesses and business people. 

“What sets us apart and makes us who we are is our networking, credibility and work throughout the community, meeting people,” Murrill said.


How Choosing the Right Logo Affects Your Business and Customer Growth

Choosing the right logo can be a challenge. You want something memorable, which is why most people think of their logo as being an image or symbol rather than text (although some logos do include text). You also want something that says who you are and what you do without being too generic. Then, there’s color you need to think about: Does it need to match your brand identity? What about its legibility for people with visual impairments? Choosing the right logo isn’t just about aesthetics—it affects how much trust your customers have in you.

So, read on for tips on ensuring your new logo does its job well!

Give your customers an idea of who you are.

Your company logo serves two main purposes: To identify your business and to give customers an idea of who you are. If you’re a startup, it’s especially important to get this right because it’ll be a key part of how your customers perceive your brand.

If you’re starting from scratch, there are lots of different options available when it comes to creating a logo—and even more ways of thinking about what kind of image best represents your company. The most common type is called wordmarks or logomarks (or sometimes logotypes), which use just one word with no additional decoration. But many other types can work just as well in different situations. For example, if you want something more eye-catching than plain text but don’t want anything too complicated either.

Make sure it’s scalable.

A logo should be able to be used on all of your marketing materials, from business cards to social media. If a logo can only be used in print and not online, you will have problems. Make sure the design is scalable and can translate well into digital formats, like social media.

Make it memorable.

When it comes to logos, there are a few keys to success. A good logo should be memorable and unique. It should have a clear and consistent message and color scheme so that it can easily be recognized by its audience. You want your logo to stand out from the crowd in the best way possible: Make sure the design is simple enough that people can remember it!

Do your research.

If you’re just starting out, research the competition. This can help you figure out what kind of logo might be right for your brand and the customer experience you want to create. If your products are high-end, consider looking at some of the luxury brands in your industry; if they’ve been around for a while, then they’ll have had time to perfect their image. The same goes for companies that are considered leaders in their field. If there’s an industry organization or association like that already established, look into how those logos were designed and what makes them so effective.

If you’re trying to appeal to a younger audience (and most businesses do), take some time to understand what kinds of trends are currently popular among young people—but don’t forget about older generations either! You can find all sorts of useful information by researching what kinds of designs people liked growing up as well as today’s trends among millennials.

Color matters, for better or for worse

While color can be used to convey a feeling or brand identity, it can also be used to give off a different message. For example, red is often associated with energy and passion; green represents balance; purple is associated with luxury; and yellow signifies optimism and creativity.

At first glance, this may not seem like something too important, but consider this: It’s only when we understand what our consumers want from us that we can begin fulfilling those needs — and do so in a way that resonates with them emotionally.

Choosing the right logo isn’t just about “being creative”—it can affect your customer base.

Choosing a logo is one of the first steps to starting a business, but it can also be one of the most important. A good logo can help your customers remember who you are and what you’re about–and make them more likely to trust you. But if it’s too complicated or generic, they’ll just forget about it! So make sure that your name is memorable and communicates exactly what type of business you are in before making any big decisions on design choices, like color scheme or font size.

If you need help with a logo design, then reach out to our team of creative experts at Southern View Media. One of our digital strategists would love to sit down with you. Visit to learn more.


5 Ways to Increase Small Business Customer Engagement

Customer engagement is the key to a successful small business. If you’re looking for ways to increase engagement, check out these five tips:

Offer a customer incentive program

Your customer incentive program can be used to increase your social media following, email list and website traffic.

  • Offering discounts: You should incentivize customers with a discount if they are willing to follow you on social media, subscribe to the newsletter or add their name to the mailing list. You could offer them a percentage off of the total bill if they do all three of these things.
  • Offering rewards: Customers love receiving rewards; it makes them feel special and appreciated. You can use this as an incentive by offering them a reward after every purchase made at your store. For example, when you sell product A at $30 they get a free gift with the purchase.

Personalize your marketing efforts

Personalization is important in all aspects of marketing and customer engagement. You cannot expect to increase your business if you are not connecting with your customers on an individual level. You need to know what they want, need and desire. That’s why it’s so important for small businesses to focus on the needs of their clients by listening carefully and taking actionable steps based on the feedback they receive.

In addition, social media makes it easy for small businesses to share stories about their customers—which helps create a more personal experience between your brand and potential consumers. This one-to-one interaction makes customers feel like they have a stake in what you do. The goal is for everyone involved to feel valued. These efforts improve relationships between customers and small businesses. 

Run a contest for customer engagement

  • Contests are another great way to engage customers. Whether you’re giving away a prize or running an interactive competition, creating a sense of excitement will encourage more people to participate.
  • The prize can be anything relevant to your business—you might offer discounts or free products or even create something unique that relates back to your brand.
  • Make sure you have enough prizes for all participants. Also, make sure that you announce the results in a timely manner!

Respond to customers on social media

Responding to your customers can be one of the most effective ways of increasing engagement, especially if you respond in a timely manner and with a friendly tone. Responding to customers is more than just saying “thank you” or “we’re sorry” when they complain about something; it’s also letting them know that their feedback matters.

If someone compliments your business online, thank them! If they have questions about how certain products work or what locations carry them, answer those questions! And don’t forget about comments and suggestions—these are great opportunities for engagement.

Communicate with past customers

Stay in touch with your past customers. If a customer has already purchased from you, then it is likely that he or she will also buy from you again if the experience was good. The key to keeping them happy and interested is asking for feedback. This way, you know how satisfied your customers are and how much more they want from their next purchase.

Asking for feedback does not mean that someone will automatically answer all of your questions about his/her experience. However, this strategy helps improve customer relations as well as build trust between both parties involved in the transaction process—you and them!

The next step would be offering these customers discounts on their next purchases (if they’re available). You could also invite them to special events hosted by businesses like yours where guests are given freebies, discounts and promotional codes provided by organizers so everyone benefits.

We know that customer engagement is a big part of any business’s success, and these tips can help you get started on the right foot.

If you have more questions about engaging with your customers, we recommend that you reach out to the Southern View Crew! You can schedule an appointment with one of our strategists at today.