How to Combine Traditional and Digital Marketing

Are you a business owner planning to revitalize your marketing strategy? Are you a marketing professional searching for fresh tactics? The best and most effective way to promote your business is to combine traditional marketing strategies with digital marketing. There are multiple ways to accomplish this goal without breaking the bank or becoming repetitive.

Here are a few of our best ideas to get you started so that you can better promote your business in 2022 and beyond!

Invest in Billboards Alongside Geofencing Ads

Make the most of your audience’s attention with billboards and geofencing ads! Billboards are prime advertising real estate, especially along highways and other long stretches of roads. The individual in the passenger seat can read your billboard, and then open their phone to an ad promoting your business. This is a double-punch for advertising!

Utilize Television Content for Digital Creations

The great thing about video is that it is evergreen. In other words, video ages much slower than other types of content, like static graphics. When you book and create a television commercial, you can repurpose that video and script for digital content! Not only is this an efficient strategy, but it also can save your business money in the long run.

Get Published in Magazines to Promote Elsewhere

How often have you read a magazine that has a digital counterpart? We recommend that you reach out to magazines and other publications to spotlight your business. Once the article is written, you can generate content for other platforms! Create quotes for graphics; link to the publication for content and SEO; or share with your friends, family and colleagues.

Create Radio Ads to Use as Streaming Ads

Repetition and familiarity are great methods for staying at the forefront of your customers’ minds. When you book and create a radio advertisement, you should consider repurposing that content for streaming ads, such as on Spotify or Apple Music. This strategy is an ideal way for you to save money and make the most of your content!

Remember to Promote In Print and Online

Is your business hosting or sponsoring a local event? Promote the event both in print and online! For example, you can create a poster to hang in public spaces, and then publish that poster online in a Facebook event or on your website. This and similar tactics ensure that nothing you create goes to waste and that no stone is left unturned.

Ultimately, marketing is full of limitless possibilities! Brainstorm, strategize and experiment to decide which traditional and digital marketing combination is best for you and your business. We hope that these ideas help you get started on a synchronized strategy.

Southern View Media is a woman-owned digital marketing agency dedicated to helping local businesses understand, navigate and succeed in digital marketing. Schedule an appointment with one of our expert digital strategists when you visit today. We put you online so you don’t get left behind!


Yes, Email Campaigns Still Work (and Here’s Why)

How often do you shop online? Have you ever left something in your online shopping cart, and you received an email from the company prompting you to make a purchase? If the answer is a resounding “yes”, then you are a positive example of email marketing. Regardless of how many emails may hit your spam inbox, email campaigns are still an effective facet of digital marketing. 

Are you considering investing in email marketing for YOUR business? We have five simple reasons why you should do email marketing for yourself and your business. Let’s get started!

Emails Build Credibility

How many newsletters do you subscribe to? Whether informative, funny or somewhere in between, newsletters can build credibility for many different types of businesses. Depending on the type of content that you and your business share, you can build credibility within your realm of contacts and clients by sending emails!

Emails Broaden Your Reach

Emails can be checked from any device, including computers, tablets and smartphones. Instead of purchasing ads that only appear on certain websites or apps, you can invest in email marketing, which works on different devices. Broaden your reach with a single campaign.

Emails Generate Leads

Email marketing is a great way to stay in touch with current and potential customers. Some individuals may not be ready to take the plunge; however, emails are a great way to stay at the forefront of their minds! That way, when they are ready to choose, they are more likely to choose you and your business.

Emails Reinforce Relationships

Relationships are different from credibility. You may have credibility without forming a relationship with your clients. However, emails add personality to your business! They give your business a voice. At Southern View Media, we believe that people buy from people, not from companies. So how will you develop your business into a personable presence?

Emails Establish Branding

Your business’s brand deserves to be shared… So why not share that brand through email marketing? Emails are an amazing way to establish your brand’s voice and brand. A simple template paired with well-written copy, and you’re good to go!

Long story short: emails are not just an easy way to slide into someone’s junk mailbox. Emails are a fun and creative way to build credibility, broaden your reach, generate leads and reinforce relationships within your business community. Multiple platforms, like Mailchimp, Flodesk and Constant Contact, make email marketing accessible for small businesses.

If you are interested in learning more about email marketing, you should reach out to one of our excellent digital strategists today! Our digital strategist will sit down with you and learn more about you and your business. By doing so, we will develop the best strategy to get you the most profitable results via email marketing and other strategies. We can’t wait to work with you!

Southern View Media is a local digital marketing agency dedicated to helping small businesses understand, navigate and succeed within the digital marketing landscape. We Put You Online So You Don’t Get Left Behind!


What You NEED to Know About the Google Analytics Update

The tech world is constantly changing; for example, Facebook, Inc. is now Meta. TikTok continues to reign as the newest social media platform; streaming services are competing for customers. How are you, a business owner, supposed to keep track of it all? Well, we are here to help you understand one of the most recent updates to hit the digital marketing stratosphere: the latest Google Analytics updates.

Continue reading for a user-friendly breakdown of Google Analytics 4 (GA4).

Why does this update matter?

Google Analytics 4 is a different type of property with different reports compared to Universal Analytics. Google Analytics 4 is event-based. This means that any type of interaction can be captured as an event, including views, events, social interactions and more. Consider re-establishing your data collection and measurements to align with this update!

What can not be transported in Google Analytics 4?

Fortunately, many of Google Analytics 4 and Universal Analytics’ properties coincide and work together. However, there are a few that change, such as data collection settings without an equivalent in Google Analytics 4. This includes custom tasks and timing. Control over IP anonymization is enabled by default.

Do I need Google Analytics 4?

We highly recommend that you add Google Analytics 4 to your existing Analytics account! GA4  runs simultaneously with Universal Analytics so that you can make the most of both assets.

How do I get started with Google Analytics 4?

Are you ready to take the plunge with the latest update? All you have to do is set up your website or app as a Google Analytics 4 property! If your site already has Analytics, then you can add Google Analytics 4 to it as well. The Google Support site has plenty of resources available to help guide you through the steps so that you can continue to track results on your website or app!

As the tech world grows, so do the opportunities to market and track your business. GA4 is another method of tracking that adds a different dimension to your results. We hope that you found this blog helpful to deciphering Google Analytics 4!

At Southern View Media, we understand that business owners may not always have the time to successfully and efficiently market their business. That’s where we come in! We are a local digital marketing agency dedicated to helping other local businesses understand, appreciate and embrace the world of digital marketing. Schedule an appointment by calling (251) 517-9425 or visiting today. We put you online so that you don’t get left behind!