Top 10 Easy-to-Read Fonts for Branding and Web Design

The font you choose for your website can make or break it. If your text is hard to read, people will be less likely to read it and more likely to bounce away. Here’s a list of 10 easy-to-read fonts that have been used by professionals in their branding and web design projects:

Source Sans Pro

Source Sans Pro is a humanist sans-serif typeface, designed by Adobe and Google as a collaborative project. It’s one of the most popular fonts on the web, thanks to its pleasant appearance and versatility in use. This family includes seven weights with italics and small caps; four widths (condensed, normal, extended and expanded); two ornaments (discretionary ligatures); three subfamilies with different text figures; as well as numerous OpenType features such as fractions and small caps figures.

Source Sans Pro is a great font for branding, web design and advertising.


Lobster is another free font, but this time it’s a serif font. It’s also a sans-serif typeface, so you have the option of using it in any way you’d like. It can be used as a grotesque typeface, slab serif or anything else that fits your needs!

Lobster is one of those fonts that has been around for years and will probably last even longer. It was created by David Berlow while he was studying at the Cooper Union in New York City back in 1993.

Open Sans

The Open Sans typeface is a sans-serif font designed by Steve Matteson for Google. It is a humanist sans serif with a large x-height, open forms and a neutral, non-threatening appearance. The Open Sans family includes 6 weights (Light, Regular, Medium, SemiBold, Bold and Heavy) with matching true italics.

The font is free to download at Google Fonts and the source code is available on Github.


Another font that’s very popular with designers is Roboto. It was initially released by Google in 2010 and has become one of their primary typefaces for Android. The font was designed by Christian Robertson, who also designed similar fonts like Droid Sans, Droid Serif and Noto Sans CJK.

Roboto is a sans-serif typeface that features an undeniable geometric structure. It’s been used in many major brands such as Adobe and Samsung, but it can work well for any brand looking to create a timeless website or app design without sacrificing readability or aesthetic appeal.


Designed by Ole Schäfer in 2014, the Oswald family is a sans-serif typeface with a modern and geometric appearance. It has a large x-height and wide proportions, which make it great for headlines and subheads.


Montserrat is a geometric sans-serif typeface designed by Julieta Ulanovsky, with contributions from Juan Pablo del Peral and Rodrigo Fonseca. It is inspired by the work of Frank Gehry, and blends Art Deco and Post Modern design elements. The font was originally created for use in the branding of the “Centro de Promoción de las Artes” (Center for the Promotion of Arts) in Mexico City.

Josefin Slab

If you’re looking for a professional-looking font with a fresh, modern feel, Josefin Slab is the one for you. This free font from Google Fonts comes in three weights—light, regular and bold—and can be used for both branding and web design.

The font’s unique style gives it an edgy aura that is perfect for any brand looking to stand out from the crowd. The thick lines give it an industrial feel while its rounded corners add warmth to the overall look of your brand identity. It’s also easy to read at small sizes which makes it great for mobile menus or anything else where space may be limited on screen real estate.

PT Serif

PT Serif is a sans serif font that was designed by Peter Matthias Noordzij, who also created the typeface Neutraface. This font has been included in many popular books and magazines, including The New York Times. It’s available in 5 weights: Regular, Italic, Bold, Bold Italic and Black.

PT Serif is a versatile font that works well for branding purposes—when you’re designing your logo or other brand assets like business cards and letterhead! But it also makes a good choice for web design because it can be easily read at small sizes.


Lato is a sans-serif typeface designed by Łukasz Dziedzic and released in 2010 by Google as a free font family. The Latin alphabet is the basis for this typeface, but it also includes special characters for various languages such as Polish, Ukrainian, Greek, and Baltic. The letters of Lato have small curves that make them look like they are written with a pen or brush.

This typeface was designed to be used at small sizes. It has strong vertical strokes that can appear too thick when printed on paper or other flat surfaces.

Make sure you make your website easy for viewers to read!

Your font choice is a vital component of your website design. It’s important to find one that’s easy to read, because if your text isn’t legible and readable, then you’re going to lose potential customers.

You want your font to be easy on the eyes so that it doesn’t hurt readers’ eyes just by reading the text. Some fonts are harder than others for people who have dyslexia or other issues with reading comprehension, so making sure yours is one of these fonts will help you attract more visitors from all walks of life!

We hope this list has helped you find your perfect font. If you’re still unsure, we recommend using something that’s easy on the eyes and balances between serif and sans-serif styles. If nothing else, just remember that no matter what fonts you choose for your website design project, it’ll be best if they’re readable!

If you have more questions about web design, we recommend that you reach out to the Southern View Crew! You can schedule an appointment with one of our strategists at today.