How Choosing the Right Logo Affects Your Business and Customer Growth

Choosing the right logo can be a challenge. You want something memorable, which is why most people think of their logo as being an image or symbol rather than text (although some logos do include text). You also want something that says who you are and what you do without being too generic. Then, there’s color you need to think about: Does it need to match your brand identity? What about its legibility for people with visual impairments? Choosing the right logo isn’t just about aesthetics—it affects how much trust your customers have in you.

So, read on for tips on ensuring your new logo does its job well!

Give your customers an idea of who you are.

Your company logo serves two main purposes: To identify your business and to give customers an idea of who you are. If you’re a startup, it’s especially important to get this right because it’ll be a key part of how your customers perceive your brand.

If you’re starting from scratch, there are lots of different options available when it comes to creating a logo—and even more ways of thinking about what kind of image best represents your company. The most common type is called wordmarks or logomarks (or sometimes logotypes), which use just one word with no additional decoration. But many other types can work just as well in different situations. For example, if you want something more eye-catching than plain text but don’t want anything too complicated either.

Make sure it’s scalable.

A logo should be able to be used on all of your marketing materials, from business cards to social media. If a logo can only be used in print and not online, you will have problems. Make sure the design is scalable and can translate well into digital formats, like social media.

Make it memorable.

When it comes to logos, there are a few keys to success. A good logo should be memorable and unique. It should have a clear and consistent message and color scheme so that it can easily be recognized by its audience. You want your logo to stand out from the crowd in the best way possible: Make sure the design is simple enough that people can remember it!

Do your research.

If you’re just starting out, research the competition. This can help you figure out what kind of logo might be right for your brand and the customer experience you want to create. If your products are high-end, consider looking at some of the luxury brands in your industry; if they’ve been around for a while, then they’ll have had time to perfect their image. The same goes for companies that are considered leaders in their field. If there’s an industry organization or association like that already established, look into how those logos were designed and what makes them so effective.

If you’re trying to appeal to a younger audience (and most businesses do), take some time to understand what kinds of trends are currently popular among young people—but don’t forget about older generations either! You can find all sorts of useful information by researching what kinds of designs people liked growing up as well as today’s trends among millennials.

Color matters, for better or for worse

While color can be used to convey a feeling or brand identity, it can also be used to give off a different message. For example, red is often associated with energy and passion; green represents balance; purple is associated with luxury; and yellow signifies optimism and creativity.

At first glance, this may not seem like something too important, but consider this: It’s only when we understand what our consumers want from us that we can begin fulfilling those needs — and do so in a way that resonates with them emotionally.

Choosing the right logo isn’t just about “being creative”—it can affect your customer base.

Choosing a logo is one of the first steps to starting a business, but it can also be one of the most important. A good logo can help your customers remember who you are and what you’re about–and make them more likely to trust you. But if it’s too complicated or generic, they’ll just forget about it! So make sure that your name is memorable and communicates exactly what type of business you are in before making any big decisions on design choices, like color scheme or font size.

If you need help with a logo design, then reach out to our team of creative experts at Southern View Media. One of our digital strategists would love to sit down with you. Visit to learn more.


5 Ways to Increase Small Business Customer Engagement

Customer engagement is the key to a successful small business. If you’re looking for ways to increase engagement, check out these five tips:

Offer a customer incentive program

Your customer incentive program can be used to increase your social media following, email list and website traffic.

  • Offering discounts: You should incentivize customers with a discount if they are willing to follow you on social media, subscribe to the newsletter or add their name to the mailing list. You could offer them a percentage off of the total bill if they do all three of these things.
  • Offering rewards: Customers love receiving rewards; it makes them feel special and appreciated. You can use this as an incentive by offering them a reward after every purchase made at your store. For example, when you sell product A at $30 they get a free gift with the purchase.

Personalize your marketing efforts

Personalization is important in all aspects of marketing and customer engagement. You cannot expect to increase your business if you are not connecting with your customers on an individual level. You need to know what they want, need and desire. That’s why it’s so important for small businesses to focus on the needs of their clients by listening carefully and taking actionable steps based on the feedback they receive.

In addition, social media makes it easy for small businesses to share stories about their customers—which helps create a more personal experience between your brand and potential consumers. This one-to-one interaction makes customers feel like they have a stake in what you do. The goal is for everyone involved to feel valued. These efforts improve relationships between customers and small businesses. 

Run a contest for customer engagement

  • Contests are another great way to engage customers. Whether you’re giving away a prize or running an interactive competition, creating a sense of excitement will encourage more people to participate.
  • The prize can be anything relevant to your business—you might offer discounts or free products or even create something unique that relates back to your brand.
  • Make sure you have enough prizes for all participants. Also, make sure that you announce the results in a timely manner!

Respond to customers on social media

Responding to your customers can be one of the most effective ways of increasing engagement, especially if you respond in a timely manner and with a friendly tone. Responding to customers is more than just saying “thank you” or “we’re sorry” when they complain about something; it’s also letting them know that their feedback matters.

If someone compliments your business online, thank them! If they have questions about how certain products work or what locations carry them, answer those questions! And don’t forget about comments and suggestions—these are great opportunities for engagement.

Communicate with past customers

Stay in touch with your past customers. If a customer has already purchased from you, then it is likely that he or she will also buy from you again if the experience was good. The key to keeping them happy and interested is asking for feedback. This way, you know how satisfied your customers are and how much more they want from their next purchase.

Asking for feedback does not mean that someone will automatically answer all of your questions about his/her experience. However, this strategy helps improve customer relations as well as build trust between both parties involved in the transaction process—you and them!

The next step would be offering these customers discounts on their next purchases (if they’re available). You could also invite them to special events hosted by businesses like yours where guests are given freebies, discounts and promotional codes provided by organizers so everyone benefits.

We know that customer engagement is a big part of any business’s success, and these tips can help you get started on the right foot.

If you have more questions about engaging with your customers, we recommend that you reach out to the Southern View Crew! You can schedule an appointment with one of our strategists at today.