The Advantages of Social Media for Your Business

Over the last 15 years or so, social media has grown tremendously. It allows us to stay in touch with family and friends that have moved away, and is also a great source for news. While social media obviously has its uses as a free service for one’s private life, it had to find a way to make money to grow. Businesses stepped in to capitalize on where everyone was spending so much time online. While large corporations that are easily recognized eagerly joined everyone on social media, smaller businesses were slow to seize social media’s impressive reach to new audiences. If you own a business and have yet to utilize any of the social media platforms available at your disposal, then it’s time to get started. Here we’ll discuss with you the advantages of social media for your business that will have you wanting to create accounts for your business as soon as possible.


Quick, Easy Communication

Social media provides you with the opportunity to connect to customers in a quick, easy manner. You can read reviews left by customers and can respond to them accordingly. Direct messaging on social platforms is now one of the primary ways customers reach out to businesses with questions and feedback. It is faster now than it has ever been to contact the right people, and most of the time you don’t even have to pick up the phone. As a business owner, social media gives you the ability to stay in contact with your consumers and receive feedback in real time.


Increases Website Traffic

Utilizing social media channels will also show an increase in website traffic. You can direct visitors on your social media pages to your website by posting your URL wherever you please on your profile and posts. Most social platforms also provide you with Insights on your posts’ reach and audience. Businesses are able to attract a visitor’s attention with posts and can capitalize on a captive audience by insisting on learning more by visiting the full company website, a crucial step in converting users into customers or clients. Let’s say you own a boutique with a brick-and-mortar location. Those local to your area know about the business because they have seen it, but having a social media presence allows you the ability to reach audiences all over through social platforms’ recommendation algorithms, putting your message on a completely new target audience’s news feeds. When done correctly, this should allow for an increase in sales on top of your improved website traffic.


Brand Awareness

Social media is an extremely cost-efficient form of digital marketing that can increase your business’s visibility. By adding a social media strategy to your overall marketing plan, it should increase your brand’s awareness because you are able to engage with a larger audience. It’s important to interact with others when starting your profiles. Ask friends, employees, business partners and any sponsors to share your pages and posts to increase the audience you reach. Facebook, for example, also gives businesses a leg up with their Pages You May Like recommendation tool, where pages of similar topics and mutual interests are displayed for those looking for new follows or friends. Also, boosting your posts can dramatically increase your brand’s reach and improving your brand’s awareness for a price you determine based on your company’s resources and needs. With just a few minutes of exploring a social media platform, you should be able to find the right avenue for spreading the word about your business.


If you need help with promotions or advertising, contact Southern View Media to find out how we can help with your business’s marketing goals. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit We are a Google Trusted Agency and will be happy to answer your questions.


How to Build Your Brand with Digital Marketing

When it comes to building a brand, it’s both an art and a science. Seriously, it’s way more complex than one may begin to imagine. For some companies, their brand is based entirely on the “feel” of things: the way they look and sound, their design and hype and so on. Then there are other brands who have absolutely none of these things. These brands are almost borderline unprofessional, yet they have millions of views per month and extremely loyal customers. Plus, one must consider the ever-fluctuating nature of the Internet and throw that into their brand’s equation. Thus, many brands are left searching for the correct path to build a presence online, even though there is no one set standard. If you are searching for how to build your brand with digital marketing, Southern View Media is here to help.

Don’t Put All Your Eggs in One Social Media Basket

Yes, 10 years ago Facebook was all the rage. If you didn’t have a Facebook, did you even exist? Now, there are multiple social media channels that are available for businesses to use and engage with consumers. Twitter, Instagram, LinkedIn and Pinterest are just a few platforms that can be utilized instead of social media trailblazers like Facebook and YouTube. One of the hardest things about building a brand is knowing what works for you today may not work tomorrow—and that’s okay! Try not to become reliant on one social media platform or obsess over one method in particular. The beauty of digital marketing is that it is a freeform science and there are many tools available to experiment with!

Educate Yourself

Anyone who wants to build a brand online should educate themselves in how the structure of today’s Internet works to help brands get their message out. Part of this means learning about different ways to gain exposure, sell your products, build an email list, buy traffic and more. Once you realize all of the different methods that go into brand building, you will gain insight on how to utilize these tools to build your own. 

Invest Heavily in One to Two Strengths

While you may think it’s best to be everywhere, that’s actually not the greatest strategy. You don’t need to have a presence on every single platform. Instead, invest your time and effort in one or two things that work best for your brand and prove the method is effective. Don’t make your life harder by being on Snapchat, Twitter, Instagram, LinkedIn, Facebook and Pinterest before you even have the follower count to make that sort of exhaustion worth it. Instead, choose the platforms that are proving to be worth the effort and let the rest go.

Consistency is Key

This should go without having to be said, but consistency is key. As we all know, there is SO much content available to viewers at all times. However, all brands should keep in mind that being consistent in quality content makes the most difference in the long haul. Don’t change your logo or branding colors that often. Keep copy short and concise. Decide where your logo looks best in all materials and leave it there. Your campaigns require consistency between pieces. Otherwise, you’re building neither brand equity, loyalty or establishing your brand as an expert, all of which come with consistency in digital marketing.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit We are a Google Trusted Agency and will be happy to answer your questions.


How Do You Know Your Rank On Google?

You’ve spent a lot of work, time and money creating a website for your business that most likely includes a Search Engine Optimization (SEO) strategy. This approach includes optimizing pages and keywords that include terms used by your target audience. SEO is a method that can help improve your rank on Google and help drive traffic to your website. In the following, we will discuss how well these efforts are paying off.

Go Incognito

Searching for words on Google to optimize and gauge where your site shows up is not only time consuming but counterproductive. Mostly because Google personalizes a user’s search results based on factors such as history, location, social media connections and even the type of device. Using incognito mode on Google will keep your browser from storing info and using past info in your search results. Just keep in mind, it arranges results based on your physical location.

Use Google’s Search Console

Google makes it pretty easy to track your rankings by providing a service called Google Search Console (previously known as Google Webmaster Tools). Set up your Search Console profile through your Google account if you have not already done so. Now, you can view your Performance Report dashboard which provides handy organic ranking information such as:

  • The results from search queries
  • The number of clicks your page received
  • Average location placement for a certain search or page
  • Metric trends over time

However, if you have not set up the Search Console before creating your website you will not be able to view recent ranking data. Once you set up the account, you will need to verify your website.

Monitor Keyword Rankings in Google Analytics

Google Analytics is a great tool when used in combination with Google Search Console. Both can help you retrieve the data you need to better streamline your SEO tactic. Start by connecting your Google Analytics and Search Console accounts after setting them up. After following a few steps, you can enable the data in Search Console into the Google Analytics page. Add your page to the Search Console and follow a few more steps. From there you will be able to see the live data and keyword rankings in Google Analytics. By using analytics you be able to track the keywords that directed people to your page. This will give you a good idea of what parts of the page need optimizing.

Refine and Rework Marketing and SEO Methods

It takes time for your page to appear in queries and receive hits so you must check your rank often. If you feel you are not receiving the results of your efforts, you made to change things up a bit. People’s search habits can change daily and it’s important to keep up with trending words.

Know where you rank among the millions of websites on Google. By using SEO successfully and monitoring your rank data, you will have no problem standing out among the crowd.

Check us out and see how we can help with your business’s digital presence. Visit We are a Google Trusted Agency and will be happy to answer your questions. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605.