Easy Ways to Generate Leads You Can Do Today

You’ve decided to take the plunge and begin your own business, but how will you attract customers? At Southern View Media, we have the answer: generating leads by launching projects you can begin today. Let’s review some of the most popular ways to generate leads; these tips and tricks can be used online, in-person or a combination of both.

Send Email Campaigns

Email campaigns are an easy way to begin generating leads, no matter your business! Emails maintain your company’s tone and brand voice, as well as create and maintain relationships. A well-designed email in an engaging drip campaign is a great way to encourage both new and existing customers to reach out to your business.

Create Landing Pages

The best way to think of landing pages is to think of them as simplified websites. The most successful landing pages are straightforward and attractive; they also promote a call to action that potential customers can use to connect with you and your business. This can be a click-to-call button or a submit form. Landing pages are a necessary tool because they can be modified to fit you, your business and your goals.

Invest in Boosted Ads

Do you want to promote Facebook posts with the click of a button? Boosted ads are the answer! You can customize many different aspects of the ad, including its target audience, its duration, its costs and more. Give it a try for yourself and watch the leads flood in!

Seek Referrals from Current Customers

How often have you asked your friends where they bought an item or received a service? Bring that same energy to your business by requesting that current customers refer you to their friends and family. You can even offer an incentive to those who provide referrals, like a discount or promotional product.

Improve Your SEO

If you’ve just launched your business, you should definitely begin improving your SEO (Search Engine Optimization). SEO affects your Google ranking, which dictates how high you appear in Google searches. SEO can take a while to become effective, so the sooner you begin, the better for you, your business and your bottom line.

Offer a Free Tool

What type of problem does your business solve? What solutions do you offer? When answering these questions, you may discover that you can offer a free tool to any potential customer. People love anything that is free. Examples of free tools could be an ebook, a blog post, a quiz or more. If you ask for an email address before the client downloads the tool, then you can generate a contact list, too!

These 6 methods are great for lead generation because they can be customized and combined to accommodate any business. Which ones will work best for you and your business?

Southern View Media is a rewarded agency dedicated to helping small and local businesses navigate digital marketing. We offer graphic design, website design, digital display ads creation and management, social media management and more. Schedule a consultation with one of our strategists today!


Goodbye, Google My Business

You may have heard about the newest change Google is implementing: getting rid of Google My Business. You may be thinking, “What?! They can just… Get rid of it? How will anyone find my business now?” Don’t worry – we’re here to help explain this change so your business can have a better understanding of how to move on in a post-GMB world! 

While Google My Business may be going away, your business listing will not. Google is simply encouraging business owners to manage their single listings directly. This can be done by using either the web interface or mobile apps. Instead of logging in to a separate console, Google My Business, business owners can now manage directly. Simply put, Google is moving the profile management out of the Google My Business app and putting it directly into Google Search and Google Maps.

What Does This Mean For My Business?

Depending on whether or not you own multiple business locations, this change may or may not have a significant impact. If you are the owner of a single listing, you will simply manage that listing through search or maps. If you own a larger business where you manage multiple locations, however, virtually nothing has changed; you will still use Google My Business to manage listings, with the name being the only major change so far. 

New Features

With the name change comes a few more additions to listing management. Google has added new features that your business can take advantage of from here on out. These new features include the ability to claim your profile directly in Google Search and Google Maps, review call history, message directly from Google Search, and control read receipts. 

Editing Profile

Businesses that will manage their listings directly from Google Search will now notice an edit panel once they are logged in with their Gmail email address. The options listed are ‘edit profile’, ‘promote’ and ‘customers’. The ‘edit profile’ section allows you to change hours, add photos, adjust services or even add products. The ‘promote’ section is dedicated to marketing and promotion. From this menu item, you will be given options that allow you to create ads, get more reviews or update customers on changes. The ‘customers’ section allows you to further engage with customers by replying to reviews, responding to messages and answering questions.

The change in Google My Business may scare you at first, but at the end of the day, Google is just simplifying the platform to make usability more enjoyable overall. If you are struggling with managing your listing or are looking for ways to further promote your business, Southern View Media is here to help! Give us a call today at (251) 517-9425