Social media trends rise and fall all of the time. However, after many months, Instagram reels appear to be here to stay. If your business has not yet incorporated Instagram reels into your marketing strategy, then you should. But what are Instagram reels?
Reels were created in response to Tiktok’s popular format: brief videos with audio and organized into an endless scroll for the user. If you already have an Instagram account, then you do not need to create another to post reels. Instagram reels are also separate from stories and even IGTV.
Here are five major reasons why you should incorporate reels into your business’s digital marketing strategy.
Reels Prove That Your Business is Adaptable
We understand that certain industries perform better on some social media platforms than others. However, that should not persuade you from trying to create a following with Instagram reels! Creating reels proves that your business is dedicated to staying engaged with your audience, no matter the platform.
Reels are a Recipe for Higher Engagement
The algorithm rewards those who use it. Posting a video as a reel increases the risk of higher exposure and engagement because of the new ‘Explore’ feature. People do not have to be following your account in order to discover your content with the ‘Explore’ feature. On average, Instagram engagement is already considerably low compared to competitors, so utilizing reels is a great way to optimize the platform.
Reels are Engaging
You know the old saying… “A picture is worth a thousand words.” By that logic, a video must be worth at least two thousand words, right? Allow reels to capture and portray your brand’s true personality. Compared to static graphics, videos have already proven to encourage higher engagement among different audiences.
Reels are Easy to Create
Reels are designed to be short and easy to consume. As a result, reels require less investment than other forms of content. Also, you don’t need to be an expert to create reels! You can film and edit videos from inside the app. If you already have a video, then with a few formatting changes, you can post it to reels.
Reels Encourage Multi-Purpose Content
Not only can reels take little time to create, but they also have a long lifespan. Similar to other types of video, you can cross-post your reels to your Instagram and Facebook stories. Or, have you had less time to create content? Refashion the reel into other formats. Transform it into website content. Reels are yours to use!
Have we reeled you in with the appeal of Instagram reels? Overall, reels are magic for adaptability, engagement, credibility and creativity. Push your brand to be its best by investing in reels.
Southern View Media is a marketing agency dedicated to helping local businesses understand and navigate the digital marketing landscape. Located on the Gulf Coast, we serve clients across the continental United States. Schedule an appointment with us today! We Put You Online So You Don’t Get Left Behind.