December 2018 - Southern View Media

How Skimpy Web Content Hurts You

The website has become today’s storefront. It’s the first place the public will go to check out your business. Who you are. What you do. How you do it. However, creating web content week after week can be challenging. From a rich blog to interactive content to new posts and pages – it can get daunting. But staying the course to keep your site robust is a must! How can skimpy web content hurt you?

Let’s take a look at 5 big ways skimpy web content can actually drive business away.

Competitive edge

No matter what type of business you are in, there is always competition. People have more choices than ever today as to where they spend their time, money and attention. Maintaining a website that is rich with content that provides valuable information gives you a competitive edge. Remember, if you aren’t doing this, your competitors are.

Repeat visitors

You can learn a lot from your analytics. Next time these are reviewed, take a look at the repeat visitors to your site. If this is an area of improvement, skimpy content is likely to blame. The average first visit to a page is only a few seconds. But the repeat visits last longer. You are essentially nurturing an audience when you provide full content that keeps them coming back. These repeat visitors can also become your ambassadors through word of mouth as well as social shares.

More information, please

Speaking of analytics, skimpy content will lead to skimpy analytics. The system just won’t have enough to pull from to tell you what you need to know. Ideally, analytics are pulled monthly to see the trends, sources, opportunities and more. If your site is neglected in terms of low content, sparse blog posts or outdated pages, you’ll get pretty skinny analytics that don’t help you like they really can.

Staying timely and relevant

In any industry, staying relevant is important. Skimpy content that doesn’t speak to the trends in your industry leaves your visitor wondering if yours is really the one with which they want to do business. If you’ve ever visited a site that looked really outdated or neglected, you know what we mean.

Google rankings

Search Engine Optimization is the key to landing first-page ranking on engines like Google, Bing and Yahoo. Of course, AdWords helps. Sometimes purchasing AdWords isn’t feasible at the time. This is where keyword strategy comes in. Skimpy content that is simply flat words on a page with no thought behind them hurts your business. Google will pass these over quickly in favor of keyword dense sites that follow the buyer’s journey. One or more of these sites will be your competitor.

These are five real ways skimpy content hurts you. Taking it on yourself can be too challenging. Our Southern View Media experts are trained in all the above and more to build rich content that drives your audience. Give us a call today!

Your online presence is too important to let it become obsolete. If you are managing threats from competitors SEO, you can take care of any problem before it becomes irreversible. Call Southern View Media to find out how we can help with your business’ digital presence. For a free consultation to formulate a strategic marketing plan call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.

The Power of the “Like” Button and How it Drives Traffic on Facebook, Instagram and LinkedIn

Created in 2009, the “Like” button is a symbol that we have all gotten used to seeing and using on a daily basis for nearly a decade. This powerful little icon gives users the opportunity to engage in social media posts along with, comments, status updates, links to news stories, videos, and pictures, all shared by friends and family. Another element the button provides is the ability for users to “like” advertisements which can be a driving force for increased traffic to your social media platform.

Facebook

The pioneer in liking and sharing of social media content. One little like by a user can have a profound impact on a post. A form of social media approval, it allows users to give a “thumbs up” on content you have posted or shared. This item will then show up on that user’s Facebook friends news feed which is viewed by all their friends and family. The more people who see the liked item (and like it themselves) the more impact it can have on the original post. More exposure will lead people to your Facebook post which they can like as well and will add to the snowball effect as it shows up in people’s news feeds. These features can help create more brand awareness, bring more attention to your website or Facebook page and potentially lead to new customers.
The button also shows how many people have liked an item. This feature can give you an idea how of much of an impact your content is having on users.

Instagram

Acquired by Facebook in 2012, this photo filter app now has more than 600 million users. An algorithm is in place to help determine which posts users see first. Loathed by some but praised by others, the algorithm looks at how much and how quickly a post receives attention. The more likes and comments your post receives in a quick amount of time, the more likely it will be the first thing users see when they open the app.
These two features work together to garner more engagement for your post.
Timing is everything with an Instagram post. Posting at a time when your item is more likely to be seen will increase the chance for more likes. Studies have shown that lunchtime (between 11 am and 1 pm) and nighttime (7 pm and 9 pm) are the best times to schedule a post.

LinkedIn

Similar to Facebook, but with a business side, a liked post or comment will be shared within a person’s network on LinkedIn. Known as “connections”, these people within your network will be able to see the activity you have liked. They will then like and share your post and more traffic can be increased toward your profile.
The true beauty of the like button, that separates it from other forms of interactions, is its simplicity. No major thought, no articulation, just pure binary emotion. A single click of the mouse can communicate interest, support or sympathy.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.