Choosing the right logo can be a challenge. You want something memorable, which is why most people think of their logo as being an image or symbol rather than text (although some logos do include text). You also want something that says who you are and what you do without being too generic. Then, there’s color you need to think about: Does it need to match your brand identity? What about its legibility for people with visual impairments? Choosing the right logo isn’t just about aesthetics—it affects how much trust your customers have in you.
So, read on for tips on ensuring your new logo does its job well!
Give your customers an idea of who you are.
Your company logo serves two main purposes: To identify your business and to give customers an idea of who you are. If you’re a startup, it’s especially important to get this right because it’ll be a key part of how your customers perceive your brand.
If you’re starting from scratch, there are lots of different options available when it comes to creating a logo—and even more ways of thinking about what kind of image best represents your company. The most common type is called wordmarks or logomarks (or sometimes logotypes), which use just one word with no additional decoration. But many other types can work just as well in different situations. For example, if you want something more eye-catching than plain text but don’t want anything too complicated either.
Make sure it’s scalable.
A logo should be able to be used on all of your marketing materials, from business cards to social media. If a logo can only be used in print and not online, you will have problems. Make sure the design is scalable and can translate well into digital formats, like social media.
Make it memorable.
When it comes to logos, there are a few keys to success. A good logo should be memorable and unique. It should have a clear and consistent message and color scheme so that it can easily be recognized by its audience. You want your logo to stand out from the crowd in the best way possible: Make sure the design is simple enough that people can remember it!
Do your research.
If you’re just starting out, research the competition. This can help you figure out what kind of logo might be right for your brand and the customer experience you want to create. If your products are high-end, consider looking at some of the luxury brands in your industry; if they’ve been around for a while, then they’ll have had time to perfect their image. The same goes for companies that are considered leaders in their field. If there’s an industry organization or association like that already established, look into how those logos were designed and what makes them so effective.
If you’re trying to appeal to a younger audience (and most businesses do), take some time to understand what kinds of trends are currently popular among young people—but don’t forget about older generations either! You can find all sorts of useful information by researching what kinds of designs people liked growing up as well as today’s trends among millennials.
Color matters, for better or for worse
While color can be used to convey a feeling or brand identity, it can also be used to give off a different message. For example, red is often associated with energy and passion; green represents balance; purple is associated with luxury; and yellow signifies optimism and creativity.
At first glance, this may not seem like something too important, but consider this: It’s only when we understand what our consumers want from us that we can begin fulfilling those needs — and do so in a way that resonates with them emotionally.
Choosing the right logo isn’t just about “being creative”—it can affect your customer base.
Choosing a logo is one of the first steps to starting a business, but it can also be one of the most important. A good logo can help your customers remember who you are and what you’re about–and make them more likely to trust you. But if it’s too complicated or generic, they’ll just forget about it! So make sure that your name is memorable and communicates exactly what type of business you are in before making any big decisions on design choices, like color scheme or font size.
If you need help with a logo design, then reach out to our team of creative experts at Southern View Media. One of our digital strategists would love to sit down with you. Visit www.southernviewmedia.com to learn more.
