Month: September 2021

If you’re considering advertising online for your business, you might have seen display ads as one of the options. If you’re unfamiliar with display ads, you might be wondering what exactly they are, how they work, what benefit they could be to your business and if they are a good option for reaching your desired demographic. 

What Are Digital Display Ads?

If you spend time online, chances are you’ve actually seen digital display ads. These are the ads that appear on the side or the bottom of apps and websites. They are usually targeted towards your shopping and browsing habits, and you may even see the same ads across multiple websites. So the same way that you see personalized ads while browsing the web or using a mobile app, is how your potential customers will see your business advertised. 

How Do Digital Display Ads Work?

Most digital display ads are part of campaigns from ad networks. These networks have agreements with websites and apps that allow them to display their ads there. The ads are populated through your online habits, which means that when a potential customer clicks on a page with display ads, a bidding process begins for who will get to advertise to them. The advertisers have their ads loaded and ready to go if their ad wins the bid. 

The ads are based on things like location, user demographics and online habits. This information is gathered over time by online search engines to help customize the user experience and provide the most relevant ads. So by the time the website loads, the winning ad has already been put in place for the potential customer to see.  

Why Are Digital Display Ads a Good Advertising Choice? 

Digital display ads are a popular choice for advertising because they work. They help build brand awareness and they are able to target specific demographics in a way that other ads are not. You can target your digital display ads based on things like gender, location, age range, income, likes, hobbies and other qualifiers. This targeting helps your business advertise only to those who are most likely to convert into a customer.

Are Digital Display Ads Right for My Business?

Digital display ads work for all types of businesses, but how do you know if they are right for your business? Well if you know a little about your customers, and want to get your business name out there you’re all set. Digital display ads are low cost per thousand impressions, which means that you can spread awareness of your brand to a large audience on a modest budget. 
With the help of Southern View Media, your business can begin creating impactful ads that help to drive customers, spread information and grow brand awareness. Our team can provide you with a custom proposal showing estimates for the area of your choosing to give you a better idea of how digital display ads might work for you. We can also provide estimated traffic and help conduct the research needed to help your digital display ads be as successful as possible.

THE CLIENT

A plumbing service located in Harahan, Louisiana, Mudbug Plumbing & Remodeling specializes in everything from drain cleaning to pipe repair and replacement. Plumbing services are one industry that are certainly not few and far between; however, quantity does not equal quality! Mudbug is a true example of high-quality service, and with such a wide variety of competitors, they were in need of a streamlined and well-branded website to match.

THE WEBSITE

After our initial meetings with the client to discuss their desired direction, our designers began creating a mockup using Adobe XD. Once the client had approved of the initial design, the development of the site began while secondary pages were being created. The intentional stacking of development with secondary page designs allows for efficient and informed design choices to be made while the actual site begins to emerge. A heavy emphasis was placed on informing the audience about the services Mudbug is known for, as well as why they should choose Mudbug over their competitors. 

Another area of emphasis was placed on branding. An established brand deserves a site that reflects brand guidelines through typography, color choices and imagery.

THE RESULTS

A final look at the site exemplifies the clean, sleek design that not only looks pleasing, but also reflects the brand it represents. Make sure you check out the finished site at https://mudbugplumbing.com/. 

Whether you begin your commute, embark on a road-trip or take a quick drive to the gas station, there is a high chance that the radio will be playing. According to News Generation, more than 244.5 million Americans listen to the radio each month. However, upon sliding into the driver’s seat, when have you considered the individuals behind the broadcast waves?

92ZEW is a locally-owned and operated radio station in Mobile, Alabama. Household names for the radio station include Gene Murrell, Kelly Finley, Tony in the Morning, Matt McCoy and more. Matt McCoy currently serves as the Promotions and Marketing Director with 92ZEW, but his impact includes a 30-year career, philanthropic efforts and an overall optimistic zeal for life.

Much like anything else in McCoy’s career, he fell into radio by happy accident.

A local radio DJ discovered 17-year-old McCoy on his high school forensics team. That part-time gig was the catalyst for an extensive career in radio. McCoy admitted that he ended up on the Gulf Coast by accident when he accepted a job offer with Legendary Top 40 WABB. Instantly welcomed as a Gulf Coast personality, McCoy hosted the morning show for seven to eight years.

“Things changed. I’ve got a couple of kids. I knew I had to decide on a ‘real job,’” McCoy said in a phone interview with a dash of self-deprecating humor. “Just like the rest of my life, I got a random call from Pensacola.”

McCoy accepted a job offer with iHeartRadio Kiss FM. After another eight years and a meet-cute with Tim and Lee Ann Camp of “TLC in the Morning”, McCoy became Promotions and Marketing Director with 92ZEW.

“You feel like you know these people. They’re your friends. I’ve been doing this for 30 years and I tell people–it’s the painting the room scenario. You have a playlist on, but it’s hollow and empty. Instead, the radio is a voice in your ear. You feel like a friend is talking to you,” McCoy explained.

Outside of radio and his children, McCoy pursues two philanthropic efforts: rescuing animals and helping to defeat cancer. McCoy has two rescued pitbulls, but defeating cancer remains his true passion.

“I’ve lost so many people just over the past 5 years to cancer. I’m just sick of it,” McCoy said. “Every year, I help do Bras Across the Causeway. Last year, it was so big that we ran out of space for attendees–during COVID!”

McCoy also recently signed up as an ambassador for the American Cancer Society.

When asked if he had any advice for individuals struggling to find their way, McCoy laughed and said, “I have a mission statement, and believe it or not, I got it from a country song and I added to it over the years:

‘Life is a dance and you learn as you go. But just like the tango, if you get tangled up, and you will, don’t panic. Tango on.’”

92ZEW is more than just voices in your ear. 92ZEW is a locally owned and operated radio station. Learn more about The Sound of Mobile by visiting https://92zew.net/contact/ today.

Interested in being highlighted in a Toast to the Coast article? Reach out to Southern View Media today!

The world of e-commerce has boomed more than ever given the circumstances that have surrounded us in these last few years. Despite the stock market crash, investors have since taken advantage of shares for trillion dollar e-commerce companies like Amazon. What exactly is an e-commerce site you might ask and what are the advantages that come with it? We talk about it here. 

Electronic Business via World Wide Web

Long gone are the days where brick and mortar stores became popular. Of course, there is still talk about pop-up shops for upcoming trendy boutiques and retailers that work for business to consumers and business to business e-commerce platforms. The idea of exchanging physical goods and services has since evolved into an electronic business via the world wide web, which is what an e-commerce site resembles. Consumers, sellers and businesses can all come together in one place to electronically transfer data and funds. 

Marketing Strategy In The Works

Having an e-commerce site can ultimately grow your business as there is a great deal for a marketing strategy in the works. There is a lot of background work that goes into developing it such as setting up optimization, the use of plug-ins, email newsletter sign up forms, landing pages and much more. E-commerce sites are also a highly competitive field, so having a marketing strategy in place further sets you up for success.

Building The Site and Legal Terms 

There are many built-in software programs that support full customization on online shops. Each e-commerce owner will have a set budget on their behalf which will dictate the overall design and style of the site, the added plug-ins necessary to develop data and making files downloadable. WordPress and Shopify are amongst the most popular platforms that make it easier to navigate through the site with a paid fee. An e-commerce site will also be required to have legal terms that go by code to include a private policy, terms and conditions, as well as disclaimers. The legal terms act as a legal policy to disclose information towards customers and their personal data. Whether or not you choose to add cookies, a third party disclosure is also an option. 

Incorporating Digitally Innovative Tactics

Outside of the e-commerce site, there exists digitally innovative tactics to incorporate traffic through the use of social media. To better promote the site, entrepreneurs and influencers use marketing strategies such as posting ads, setting up product launches through email campaigns and creating mobile apps for user-friendly accessibility. The integration between the development of the e-commerce site and the use of external digital marketing methods all correlate towards a better brand advantage.  

Let us help you make your business successful with website design and development, a part of the e-commerce site process. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.

The internet is here to stay, and if your business hasn’t found its place online yet, it’s time to start considering it. If you’re looking to have an online presence for your business, you might be wondering what your options are. There are a lot of ways a business can promote themselves and connect with customers online. Two of the most popular options are websites and landing pages, but what is the difference between the two and which one is best for your business?

Website

You’re most likely pretty familiar with websites already and have visited them for your favorite brands and businesses. Websites are multi-level online systems that can provide a variety of functions to customers. Depending on what type of business or brand you have, you might want to use your website to provide information to customers, gather contact information, sell products or services online or book appointments. Regardless of what type of business you have, a website can be a very helpful and necessary tool to grow your business. 

Landing Page

Now that we’ve covered websites, you might be wondering what a landing page is. A landing page often looks very much like a website, but it is limited. Landing pages are typically a single page that provides some sort of information like links, contact information, directions or service hours. A landing page is intended to convey information to the customer but not be their end destination. Landing pages are meant to drive them to other websites, in-person storefronts/offices or urge them to contact your business in some manner. 

Goals & Growth

When deciding between a website and a landing page, the big decision comes down to your goals and the opportunity for growth. If you want to offer products or services for sale via the internet, you will need a website. If you simply want to let people know where they can shop your products or how to get to your location you might only need a landing page.

Websites give your business room for growth in the online space. You can add more content to your website as your business grows and have a one-stop shop for that content to live. With a landing page, you’re limited to the amount of information you can provide and the ability to expand your online presence without the use of a website. 

Cost & Maintenance Difference 

Creating, designing and maintaining a website is more costly, but ultimately it is a tool you can use to grow your business and hopefully increase revenue. Landing pages are a smaller commitment of time and money as they don’t need as much updating or maintenance, but they can only help your business grow so far. 

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Trying to decide how to present your business or brand online? Contact Southern View Media today! From websites to social media marketing and everything in between we can be your full-service digital marketing agency. Our talented team can help your business grow from the ground up!