Month: October 2021

If you’re a business looking to start advertising online, you might be looking at Google ads and Facebook ads as two of your options. These two types of ads are among the most popular choices for businesses who want to promote their brand online, but what’s the difference?

Facebook Ads

These are the advertisements you see when scrolling through Facebook. They can come in a variety of designs and often mimic the shopping or browsing behavior of the viewer. They are also often geo targeted based on where the viewer lives. Since Facebook and Instagram are connected, you can also run your Facebook ads on that platform with just a few extra clicks, making it easy and convenient to get your ad in front of a larger audience.

Google Ads

Google is by far the biggest search engine in the United States and every business wants to be found on Google. Similarly to Facebook ads, Google ads can take many different forms and are often based on your search behavior. Since Google is the #1 search engine on the internet, ads on Google have the highest potential for reaching the largest audience possible. 

What’s The Difference?

Aside from reach size, the biggest difference between the two is the intent of the viewer. When someone Googles your business or your industry you know they are looking for information. When someone is browsing Facebook, they are not looking for the same type of content. Facebook users are looking for things shared by their friends, family and brands they follow. Google users are looking for something they need information on or a website they want to visit. 

A Few Things to Keep in Mind

There’s a lot of information you can consume about digital ads, and it can be hard to keep up. That’s why it’s best practice to engage the services of a digital marketing team so you know you’ll always be kept up to date. Here are a few other things to keep in mind when considering Google and Facebook ads:

• Reaching a Larger Audience – Reaching more people with your ads sounds ideal, but it might not be the most beneficial for your business. If your customer or client base is niche, you might be missing them if you’re throwing out a wide net. 
• Maximizing Your Budget – Because Google is such a competitive space, you might find your budget doesn’t stretch as far as you want it to when competing with similar businesses.
• Knowing Your Demographic – The demographics of your customers or clients can play a huge part in the decision of which ads to utilize. Facebook users tend to be of a more specific demographic, whereas Google users run the gambit. 
• You Can Do Both – Facebook and Google ads can run simultaneously, so if one doesn’t feel like the perfect fit, why not try both?

Getting Started

When you’re ready to get the advertising ball rolling, contact Southern View Media. Our team of dedicated marketing professionals will help you decide which ads are right for you, help you curate the most effective ads and strategize things like placement, duration of ads and budget.

At Southern View Media, we love working with existing clients and building relationships with new ones. We love our team and the work we do, so we wanted to give you a little glimpse into who we are, what makes us tick and how we can help your business.

What is Southern View Media?

We are a full service digital marketing agency that helps local businesses make their mark in the digital age. We help businesses understand the complex digital world and assist them in making the best decisions for their business when it comes to marketing. We work with businesses both big and small to help provide marketing and advertising services. 

What Services does Southern View Media Provide?

Being a full service digital marketing agency means there’s little we can’t do. Our team is highly skilled in:

• Website Design and Development
• Search Engine Optimization
• Social Media Marketing 
• Video Marketing
• Content and Copywriting
• Graphic Design and Logo Design
• OTT Ads, Digital Display Ads, Social Media Ads, Google Ads and YouTube Ads

We also provide a number of resources to our customers that can help them grow their business outside of our services! 

What Makes Southern View Media Different from Other Agencies?

There are plenty of digital marketing agencies out there, all competing for customer and ad placements. At Southern View Media, our only focus is providing the best service possible to our customers and creating a happy, healthy work environment for our employees. That is why we work together daily in teams of all sizes, ensure our standards are maintained and continually focus on improving our business. We work with many businesses local to our community, which means we can provide boots on the ground experience and knowledge that big agencies elsewhere might not be able to provide. 

Why Do We Love Working With Local Businesses?

We love the area we live and work in, and being able to work with local businesses is just one perk of the job! Working with businesses in the local community and surrounding communities is really like getting to work with your friends and neighbors. We are championing small businesses that we get to see grow and thrive right before our eyes. 

How Can We Help Your Business?

The sky’s the limit when it comes to helping your business grow. Maybe you’re a small business just starting out who is ready to dive into the world of digital marketing, or maybe your business is ready to overhaul its online presence. No matter why you’re seeking digital marketing services, we can help you make your business the best that it can be. We can provide a free consultation and one-on-one help to map out a game plan, so your business can get on the road to success. 

Our team is small but mighty, and we’re proud to be made up of digital marketing experts from all sorts of backgrounds. We have team members who bring years of experience to the table and team members who have recently finished their education training and can bring fresh new perspectives. Contact us today for any of your digital advertising needs by visiting our website www.southernviewmedia.com or call us at 251-583-2605.

One of the main components of branding a business is the logo design. Logos help your customers identify your business and they help you build brand awareness. It’s important to have a logo that is professionally designed, fits your business and is memorable. 

Most people know what logos are and why they are important, but they don’t fully grasp the importance of logo design or understand what makes them successful. Knowing the basics will help you make more informed decisions about the logo for your business, so here are a few of the most commonly asked questions about logos. 

Why is Having a Logo Important?

Having a logo is critical for branding purposes, especially branding online. If you look at any well known company, they will have their logo front and center on every piece of material and every relevant platform. Logos are used on social media, flyers, brochures, websites, business cards and just about any other business marketing material you can think of.

Your logo acts as a visual representation of your brand. Studies show that people remember about 80% of what they see, but only retain about 20% long term. This is because the human brain is wired for visuals. When people see your logo they will be more likely to remember your brand and what you do. If you have no logo, you are just making it harder for people to build and maintain brand recognition.

Why is Logo Design Important?

Making a good first impression is the key to lasting business. That is why having a well-designed logo can lead to more long-term success for your business. Your logo is customers’ first glimpse at your business and what you do. A poorly designed or confusing logo could lead to a loss in customers before you even get to show them what your business is about. 

What Makes a Well Designed Logo?

Good logos are simple, legible, unique and fit the business they are representing. Having an overly complicated or detailed logo can lead to issues with sizing and usability. A logo that’s hard to read or hard to see can also be a problem when it comes to sizing and recognition. Your logo should be unique so people can remember it better, and it should fit your business and industry. 

How Many Fonts & Colors Should Be Used?

It’s best to stick to 1-2 fonts on your logo and a limited color palette. It’s also important to make sure your logo can be turned black and white while still retaining the same messaging and design as it would in color. For more specific information on professional logo design, contact our team to discuss your options. 

How Often Should I Change/Rebrand My Logo?

When choosing a logo, it doesn’t necessarily have to be a lifetime commitment. You can rebrand or change your logo over time. You may choose to simplify your logo as your brand becomes more well known, or you might adjust your logo if your business changes. That being said, you should start with a logo design you can use for as long as possible to keep brand recognition. 

Having a professional, aesthetically pleasing logo is critical to your business’ success. It helps represent your brand and adds a face for when someone is looking for your business online. Southern View Media has a team of creative professionals ready to help you create a logo that defines your vision for your business. Contact us today, so we can put you online so you don’t get left behind!