Author: southernviewmedia

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Facebook and Instagram Ads: What Business Owners Should Know About Advantage Plus Creative Enhancements

Post author By southernviewmedia
Post date May 23, 2024

What Business Owners Should Know About Using Advantage Plus Creative Enhancements for Facebook and Instagram Ads

Social media advertising is an essential component of any successful marketing strategy. With platforms like Facebook and Instagram offering robust advertising options, businesses have the opportunity to reach their target audience with highly targeted and engaging content. At Southern View Media, we specialize in helping businesses leverage the power of social media advertising to drive results. In this blog post, we’ll explore Advantage Plus Creative Enhancements and what business owners should know about using them for Facebook and Instagram ads.

What are Advantage Plus Creative Enhancements?

Advantage Plus Creative Enhancements are advanced features available for Facebook and Instagram ads that allow businesses to enhance the visual appeal and effectiveness of their ads. These enhancements go beyond standard ad formats and offer additional customization options to create more engaging and interactive ad experiences for users.

Facebook and Instagram Ad Formats

Carousel Ads

Carousel ads allow businesses to showcase multiple images or videos within a single ad unit, providing users with a more immersive and interactive experience. This format is perfect for:

highlighting product features
showcasing different product variations
telling a story through sequential images

Collection Ads

Collection ads are designed to inspire product discovery and drive sales by combining a primary image or video with related product images below. When the ad is clicked, the user is taken to an immersive, full-screen shopping experience where they can browse and purchase products directly within the ad unit.

Instant Experience (formerly Canvas)

Instant Experience ads are full-screen, interactive ad experiences that allow businesses to create immersive brand experiences for users. With Instant Experience ads, businesses can tell their brand story, showcase products or services and drive action—all within a single, visually captivating ad unit.

Augmented Reality (AR) Ads

AR ads leverage the power of augmented reality technology to enable users to interact with products in their environment. Users can try on virtual products, see how products look in their space or experience immersive branded content—all directly within the Facebook or Instagram app.

Benefits of Using Advantage Plus Creative Enhancements

Increased Engagement

Advantage Plus Creative Enhancements offer more interactive and visually appealing ad experiences, which can help capture users’ attention and drive higher engagement rates.

Improved Conversion Rates

By providing users with more engaging and immersive ad experiences, businesses can increase the likelihood of conversion and drive more sales or leads.

Enhanced Brand Visibility

Creative and visually appealing ads stand out in users’ feeds and help businesses increase brand awareness and visibility among their target audience.

Better Ad Performance

Studies have shown that ads with interactive and immersive features tend to perform better than standard ad formats, leading to higher click-through rates, lower cost-per-click and improved return on investment.

Advantage Plus Creative Enhancements offers businesses powerful tools to create more engaging, interactive and visually captivating ads on Facebook and Instagram. By leveraging features such as carousel ads, collection ads, Instant Experience ads and augmented reality ads, businesses can enhance their ad campaigns and drive better results. At Southern View Media, we specialize in helping businesses harness the full potential of social media advertising. Contact us today to learn more about how we can help you leverage Advantage Plus Creative Enhancements to achieve your marketing goals. Visit https://southernviewmedia.com/ to get started.

Tags Advantage Plus Creative Enhancements, Facebook ads, Instagram ads

Blog

5 Ad Policies You Should Know About

Post author By southernviewmedia
Post date May 14, 2024

In today’s digital age, online advertising is a powerful tool for businesses to reach their target audience and drive growth. Platforms like Meta (formerly Facebook) offer a wide range of advertising options to help businesses connect with potential customers. However, navigating Meta’s ad policies is crucial to ensure compliance and maximize the effectiveness of your advertising campaigns. In this blog post, Southern View Media will highlight five of Meta’s ad policies that every advertiser should be aware of when running campaigns on the platform.

Community Standards

Meta’s Community Standards outline the platform’s guidelines for acceptable content, behavior and engagement. Advertisers must adhere to these standards when creating and promoting ads on Meta. This includes avoiding content that promotes violence, hate speech, misinformation or illegal activities. By aligning with Meta’s Community Standards, advertisers can ensure that their ads are not only compliant but also contribute to a positive user experience on the platform.

Prohibited Content

Meta prohibits certain types of content from being promoted through advertising, including tobacco products, adult content, weapons and illegal drugs. Advertisers must ensure that their ads comply with Meta’s content policies to avoid rejection or removal. Additionally, ads promoting sensitive topics such as health products or financial services may require additional scrutiny and adherence to specific guidelines.

Data Use and Privacy

Privacy and data protection are top priorities for Meta, and advertisers must respect users’ privacy rights when collecting and using data for advertising purposes. Advertisers are required to comply with Meta’s data use policy, which includes obtaining consent from users before collecting their personal information and providing clear information about how their data will be used. Failure to comply with data use and privacy policies can result in ad disapproval or account suspension.

Targeting and Discrimination

Meta prohibits discriminatory practices in advertising, including targeting ads based on sensitive attributes such as race, ethnicity, religion, sexual orientation or disability. Advertisers must ensure that their targeting criteria comply with Meta’s policies and do not discriminate against protected groups. Additionally, advertisers must avoid creating ads that contain discriminatory language or imagery.

Authenticity and Transparency

Meta prioritizes authenticity and transparency in advertising to maintain trust and credibility with users. Advertisers must accurately represent their products or services in their ads and provide clear and truthful information to users. Additionally, ads must not contain misleading or deceptive content, such as false claims or exaggerated promises. Advertisers should also ensure that their ads include clear disclosures, such as sponsorship labels or disclaimers, when applicable.

Navigating Meta’s ad policies is essential for advertisers to ensure compliance and maximize the effectiveness of their advertising campaigns on the platform. By understanding and adhering to policies related to community standards, prohibited content, data use and privacy, targeting and discrimination, authenticity and transparency, advertisers can create ads that resonate with their audience while maintaining the integrity of the platform. Partnering with a trusted digital marketing agency like Southern View Media can help businesses navigate Meta’s ad policies and create successful advertising campaigns that drive results. Visit https://southernviewmedia.com/ to learn more about our digital marketing services and how we can help your business succeed on Meta and other platforms.

Tags ad policies, advertising, meta

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The Most Common Advertising Violations with Meta

Post author By southernviewmedia
Post date May 7, 2024

The Most Common Meta Advertising Violations on Instagram and Facebook

Meta platforms, including Facebook, Instagram and others, have become indispensable tools for businesses looking to reach their target audiences and drive engagement. However, with the increasing complexity of advertising guidelines and policies, it’s easy for businesses to inadvertently violate Meta’s advertising rules. Explore the most common advertising violations with Meta and provide tips for ensuring compliance with their advertising policies.

Misleading Claims or Deceptive Practices

One of the most common advertising violations with Meta is making misleading claims or engaging in deceptive practices. This includes false promises, exaggerated statements or misleading imagery that misrepresents a product or service. To avoid this violation, ensure that your ads accurately represent your offerings and provide clear and truthful information to your audience.

Prohibited Content

Meta has strict guidelines regarding prohibited content that cannot be promoted through their advertising platform. This includes illegal products or services, adult content, tobacco, drugs, weapons and more. Before running any ads on Meta, thoroughly review their prohibited content policies to ensure compliance and avoid potential violations.

Unacceptable Targeting Practices

Another common advertising violation with Meta is engaging in unacceptable targeting practices. This includes targeting ads based on sensitive attributes such as race, ethnicity, religion, sexual orientation or health conditions. To avoid this violation, use Meta’s targeting options responsibly and ensure that your ads comply with their non-discrimination policies.

Copyright Infringement

Using copyrighted material without proper authorization is a serious violation of Meta’s advertising policies. This includes images, videos, music and other creative works that you do not have the rights to use. Always obtain permission or use royalty-free content in your ads to avoid copyright infringement issues.

Data Privacy Violations

Meta takes data privacy seriously and has stringent policies in place to protect user data. Violating data privacy laws or Meta’s data use policies can result in serious consequences, including account suspension or termination. Be transparent about your data collection practices, obtain consent when required and adhere to all applicable data privacy regulations.

Unacceptable Business Practices

Meta prohibits ads promoting unethical or illegal business practices, such as pyramid schemes, multi-level marketing schemes or fraudulent activities. Ensure that your ads comply with Meta’s community standards and do not engage in any practices that could harm users or deceive them into taking action.

Failure to Disclose Sponsored Content

If your ads contain sponsored content or endorsements, it’s essential to disclose this information clearly and conspicuously. Failure to disclose sponsored content violates Meta’s advertising policies and could undermine the trust of your audience. Always include clear and prominent disclosure statements to ensure transparency and compliance.
Navigating Meta’s advertising policies can be challenging, but adhering to their guidelines is essential for maintaining a positive reputation and maximizing the effectiveness of your ads. By avoiding common advertising violations such as misleading claims, prohibited content, unacceptable targeting practices, copyright infringement, data privacy violations, unacceptable business practices and failure to disclose sponsored content, you can ensure compliance with Meta’s policies and protect your business from potential consequences. Partnering with a trusted digital marketing agency like Southern View Media can help you navigate the complexities of Meta advertising and develop campaigns that drive results while staying within the bounds of their policies. Visit https://southernviewmedia.com/ to learn more about our digital marketing services and how we can help you achieve your advertising goals on Meta and other platforms.

Tags Facebook advertising violations, Instagram advertising policies, Meta advertising guidelines

Blog

5 Easy Digital Marketing Strategies for Small Businesses on a Tight Budget

Post author By southernviewmedia
Post date April 29, 2024

In today’s digital age, having a strong online presence is essential for small businesses to thrive. However, for many small businesses with limited resources, investing in elaborate digital marketing campaigns may seem out of reach. The good news is that effective digital marketing doesn’t have to break the bank. Follow along as Southern View Media explores five easy and budget-friendly digital marketing strategies that small businesses can implement to boost their online visibility and attract more customers.

Optimize Your Website for Search Engines (SEO)

Search Engine Optimization (SEO) is the process of improving your website’s visibility in search engine results pages (SERPs). By optimizing your website for relevant keywords related to your business, you can increase your chances of ranking higher in search engine rankings and attracting organic traffic. Focus on optimizing your website’s meta tags, headings and content, and ensure that your site is mobile-friendly and loads quickly. Additionally, regularly publishing high-quality content can help improve your website’s SEO over time.

Claim and Optimize Your Google My Business Listing

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including Google Search and Google Maps. Claiming and optimizing your GMB listing can help improve your local search visibility and attract more customers in your area. Make sure to provide accurate and up-to-date information about your business, including your address, phone number, business hours and website URL. Encourage satisfied customers to leave positive reviews on your GMB listing to further enhance your credibility and attract new customers.

Utilize Social Media Marketing

Social media platforms like Facebook, Instagram and Twitter offer powerful opportunities for small businesses to connect with their target audience and promote their products or services. Create profiles on relevant social media platforms for your business and regularly share engaging content that resonates with your audience. Use social media to showcase your products or services, share customer testimonials and engage with your followers through comments, messages and polls. Additionally, consider running targeted social media advertising campaigns to reach a wider audience and drive conversions.

Start Email Marketing Campaigns

Email marketing is a cost-effective way to nurture relationships with your existing customers and prospects and drive repeat business. Collect email addresses from your website visitors and customers and use email marketing software to send targeted email campaigns. Segment your email list based on factors like demographics, purchase history and interests to ensure that your messages are relevant and personalized. Send out regular newsletters, promotional offers and exclusive discounts to keep your audience engaged and encourage them to take action.

Collaborate with Influencers or Partners

Partnering with influencers or complementary businesses in your industry can help you reach new audiences and gain credibility in your niche. Identify influencers or businesses that align with your brand values and target audience and reach out to them to explore potential collaboration opportunities. Consider offering them free products or services in exchange for promotion or co-hosting events or giveaways together. Collaborating with influencers or partners can help you expand your reach and attract more customers without spending a fortune on advertising.

Implementing effective digital marketing strategies doesn’t have to be expensive or complicated, especially for small businesses on a tight budget. By focusing on tactics like SEO, Google My Business optimization, social media marketing, email marketing and collaborations with influencers or partners, small businesses can increase their online visibility, attract more customers and drive business growth without breaking the bank. Invest your time and resources wisely in these budget-friendly digital marketing strategies and watch your business thrive in the digital landscape. To learn more about how Southern View Media can help your small business succeed online, visit https://southernviewmedia.com/.

Tags budget friendly, digital marketing strategies, small business tips

Blog

What is a Branding Packet?

Post author By southernviewmedia
Post date April 23, 2024

In today’s competitive business landscape, establishing a strong and memorable brand identity is essential for standing out from the crowd and attracting customers. One valuable tool in achieving this is a branding packet. But what exactly is a branding packet, and why is it important for businesses? Join Southern View Media as we delve into the concept of branding packets, their components and how they can benefit your business’s marketing efforts!

Defining a Branding Packet

A branding packet, also known as a brand style guide or brand identity kit, is a comprehensive document that outlines the visual and verbal elements of a brand. It serves as a reference guide for maintaining consistency across all brand communications and marketing materials. Think of it as a roadmap that ensures your brand’s messaging, design and tone are cohesive and aligned with your brand’s values and goals.

Components of a Branding Packet

While the specific components of a branding packet may vary depending on the needs and preferences of each business, common elements include:

Logo Usage Guidelines: Detailed instructions on how to properly use and display the company logo, including size, color variations and clear space requirements.
Color Palette: A selection of primary and secondary colors that represent the brand’s visual identity. This includes both RGB and CMYK values for digital and print applications.
Typography: A set of fonts and typographic styles that reflect the brand’s personality and tone. This may include guidelines for headings, body text and other text elements.
Imagery Guidelines: Instructions on the types of images and photography styles that are consistent with the brand’s aesthetic. This may include examples of approved imagery and guidelines for image usage.
Tone of Voice: Guidelines for the brand’s verbal communication, including tone, language and messaging style. This helps ensure consistency in written content across all channels.

Benefits of a Branding Packet

A branding packet offers several key benefits for businesses:

Consistency: By providing clear guidelines for visual and verbal elements, a branding packet helps maintain consistency in how the brand is presented across various channels and touchpoints.
Professionalism: A well-defined brand identity conveys professionalism and credibility, making a positive impression on customers and stakeholders.
Brand Recognition: Consistent branding helps reinforce brand recognition and memorability, making it easier for customers to identify and recall the brand.
Efficiency: With a branding packet in place, marketing and design teams can work more efficiently, saving time and resources by having clear guidelines to follow.

How Southern View Media Can Help

At Southern View Media, we understand the importance of a strong brand identity in today’s competitive marketplace. Our team of experts can help you develop a comprehensive branding packet that captures the essence of your brand and sets you apart from the competition. From logo design and color selection to typography and tone of voice, we’ll work closely with you to create a cohesive and impactful brand identity that resonates with your target audience.

A branding packet is an invaluable tool for businesses looking to establish a strong and cohesive brand identity. By defining key visual and verbal elements and providing clear guidelines for their use, a branding packet helps ensure consistency, professionalism and brand recognition across all marketing communications. Partner with Southern View Media to create a branding packet that sets your business up for success. Visit https://southernviewmedia.com/ to learn more about our branding services and get started today.

Tags brand identity, branding packet

Blog

Unlocking the Potential of SGE

Post author By southernviewmedia
Post date February 12, 2024

In the fast-paced digital landscape where attention spans are shrinking and users demand instant gratification, the speed at which your website loads plays a crucial role in determining its success. Site speed, often measured by metrics like page load time, not only affects user experience but also has a significant impact on Search Engine Optimization (SEO). The intricate relationship between site speed and SEO is needed to understand how optimizing for speed can lead to improved search rankings and user satisfaction.

SGE, which stands for Search Generative Experience, stands as a pioneering feature rolled out by Google to enrich users’ search encounters. At the core, SGE embodies Google’s response to the evolving requirements of users in the digital era. It signifies a shift towards a more intuitive and user-centric search experience, acknowledging the crucial role of efficiency and accessibility in the swiftly changing online landscape.

SGE is a multifaceted tool that serves to optimize the user’s journey through a website. One of SGE’s primary functions is to simplify the process of information retrieval. By offering users a quick overview of a website’s key points, it transforms navigation into an effortless experience, saving valuable time and effort.

SGE takes efficiency a step further by empowering users to swiftly pinpoint and navigate directly to the specific answers they’re seeking on a website. This aligns with Google’s commitment to delivering relevant and timely information by boosting user experience.

SGE emerges as a game-changer in the world of online search. By seamlessly blending generative experiences with precise search functionalities, Google has crafted a tool that adapts to the evolving needs of users. SGE not only simplifies the process of information retrieval but also empowers users to find answers quickly and efficiently. As we witness continuous advancements in search technology, SGE stands as a testament to Google’s dedication to providing an optimal and user-friendly search experience.

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The Power of Email Marketing: How to Use Email to Stay Connected with Your Customers and Drive Sales

Post author By southernviewmedia
Post date January 30, 2024

In this age of social media dominance and instant messaging apps, email remains a reliable and effective means of communication. For businesses, mastering the art of email marketing cannot only help in staying connected with customers but also in driving sales.

The foundation of any successful email marketing campaign lies in having a quality email list. It’s not just about quantity, but about having subscribers who are genuinely interested in your products or services. Southern View Media emphasizes the importance of creating opt-in opportunities on your website, leveraging social media and using other channels to organically grow your email list.

Personalized communication is key to capturing the attention of your audience. Southern View Media suggests segmenting your email list based on customer behavior, demographics or purchase history. This allows you to send targeted and relevant content, increasing the likelihood of engagement and conversion. Personalization goes beyond just addressing the recipient by name; it’s about understanding their needs and preferences.

In the cluttered world of inboxes, your emails need to stand out. Engaging content and eye-catching designs are crucial elements. Business owners should create content that adds value to their subscribers’ lives. Whether it’s informative newsletters, exclusive promotions or captivating visuals, a well-crafted email can leave a lasting impression and keep your brand top-of-mind.

Time is of the essence, and automation can be a game-changer in email marketing. Automate welcome emails, follow-ups and even personalized recommendations based on user behavior. Southern View Media highlights the efficiency gains and the ability to nurture leads without constant manual intervention. Automation not only saves time but ensures timely and relevant communication.

Analytics are crucial in refining your email marketing strategy. Tracking open rates, click-through rates and conversion metrics provides valuable insights into what works and what doesn’t. Regularly analyzing this data allows you to adapt your approach, optimize campaigns and continuously improve the effectiveness of your email marketing efforts.

With increasing concerns about data privacy, there comes a need to adhere to email marketing regulations. Respecting subscribers’ privacy and obtaining their consent builds trust. Clearly communicating your privacy policy and allowing users to easily opt-out demonstrates your commitment to ethical marketing practices.

Email remains a powerful and versatile tool for businesses. Southern View Media encourages businesses to leverage the full potential of email marketing by focusing on building quality lists, personalizing communication, creating compelling content, embracing automation, analyzing data and ensuring compliance. When used strategically, email marketing can not only help businesses stay connected with their customers but also drive sales and foster long-term relationships. It’s time to unlock the full potential of this timeless marketing channel.

Blog

Email Marketing Tips: Navigating Spam Filters for Successful Campaigns

Post author By southernviewmedia
Post date January 30, 2024

At Southern View Media, we understand the importance of effective email marketing. It’s a powerful tool for connecting with your audience, but there’s a catch – email spam filters. In our quest to optimize SEO and deliver valuable insights, we want to share some key tips on crafting email campaigns that avoid spam filters while linking to relevant pages on our website.

The Spam Trigger Lexicon

1. $$$ (Dollar Signs): Financial discussions are sensitive. Avoid using excessive dollar signs or mentioning large sums of money in your subject lines or content.

2. 100% Free: While “free” can be enticing, it’s a term often associated with scams. Instead, use phrases like “complimentary” or “at no cost”.

3. Act Now: Urgency can be a powerful marketing tool, but phrases like “act now” can trigger spam filters. Encourage action with subtler language.

4. Bargain, Best Price, Lowest Price: These terms can set off alarms. Focus on value instead and provide clear benefits to your readers.

5. No Catch, No Fees, No Gimmick: Spam filters are wary of anything that seems too good to be true. Be transparent about your offerings.

6. Congratulations: While it’s nice to celebrate achievements, this word can be overused in spammy contexts. Reserve it for genuinely remarkable milestones.

7. Weight Loss, Human Growth Hormone: Health-related terms can be problematic. If your content addresses these topics, ensure it’s from reputable sources and offers valuable information.

8. Increase Sales, Increase Traffic: Instead of directly promising growth, provide strategies and tips for achieving these outcomes.

9. Winner, Winning: These words can evoke skepticism. If you’re announcing a contest or promotion, be specific about the rewards and how winners are chosen.

10. Unsecured Credit, Unsecured Debt: Financial topics are closely scrutinized. If discussing loans or credit, provide information in a clear, straightforward manner.

Crafting Effective Email Campaigns

While avoiding these trigger words is essential, it’s crucial to focus on creating compelling and engaging content. Here are some tips to help you achieve this:

1. Personalize Your Emails: Address your subscribers by their names and tailor your content to their preferences.

2. Provide Value: Offer valuable information, promotions or insights that genuinely benefit your readers.

3. Test and Optimize: Regularly test your email campaigns to see what resonates with your audience. Adjust your strategies accordingly.

4. Use Professional Email Marketing Tools: Utilize reputable email marketing platforms that can help you manage your campaigns effectively.

5. Maintain a Clean List: Regularly clean your email list to remove inactive or unengaged subscribers.

Avoiding spam filters is essential to ensure your email campaigns reach their intended recipients. By crafting relevant, valuable content and steering clear of spam trigger words, you can maximize the impact of your campaigns and enhance your online presence. Stay tuned for more insights from Southern View Media, where we’re dedicated to helping you succeed in the digital landscape.

Careers

Digital Marketing Copywriter

Post author By southernviewmedia
Post date October 24, 2023

Southern View Media is a digital marketing company that was created to help local businesses understand the complex digital world and make educated decisions when it comes to their marketing. We are a balance of talent, intuition, business sense, media solutions and metrics to be a creative problem-solving machine that is fueled by client need and driven by results, and we are ready to provide businesses with marketing and advertising services at any level.

We are looking for a Digital Marketing Copywriter who will be an integral part of the Southern View Crew. As a Digital Marketing Copywriter, you will be responsible for producing engaging and persuasive content that drives user engagement, promotes brand identity, and encourages conversions. You will work closely with our clients, digital strategists and Digital ads manager to understand client’s needs and goals, and then create content that effectively conveys their message across various digital channels.

Key Responsibilities:

Copy Creation for websites, email campaigns, digital ads and SEO –

Write clear, compelling, and persuasive content for digital ads, including ad copy and headlines for Google ads and Meta Ads and Other digital ad platforms.
Create and update website content, including product descriptions, landing pages, and blog posts.
Craft engaging and personalized email marketing content, including subject lines, body text, and calls to action.
May be asked to assist social media project managers with social media content as needed.

SEO Optimization –

Ensure that all digital content is optimized for search engines (SEO)
Work with developers, strategists and digital managers to conduct keyword research and integrate relevant keywords into the content to improve organic visibility.

Visual Content Collaboration

Collaborate with designers and multimedia specialists to incorporate visual elements that enhance content effectiveness
Provide content briefs and guidance for creating images, videos, and infographics

Proofreading and Editing –

Review and edit content for accuracy, grammar, and clarity.
Ensure all content adheres to brand guidelines and is error-free

Performance Monitoring and Improvement –

Analyze content performance using data and feedback to make continuous improvements
A/B test content variations to optimize click-through rates and conversion rates.

Stay Informed and Innovate –

Stay up to date with digital marketing trends and best practices.
Experiment with new content formats and ideas to drive better results.

Qualifications:

Bachelor’s degree in English, marketing, journalism, or a related field.
Proven experience in content writing for digital ads, websites, and email campaigns.
Strong writing and editing skills, with the ability to adapt style for different audiences and platforms.
Familiarity with SEO principles and best practices.
Excellent attention to detail and time management skills.
Proficiency in content management systems (e.g., WordPress) and email marketing platforms (e.g., MailChimp).
Experience with A/B testing and data analysis is a plus.

Careers

Meta and Google Ads Manager

Post author By southernviewmedia
Post date October 24, 2023

We are looking for a Meta and Google Ads Manager who will be an integral part of the Southern View Crew.

Key Responsibilities:

Campaign Strategy and Planning –

Work with our digital strategists to develop comprehensive advertising strategies that align with client objectives.
Work with clients and digital strategists to conduct in-depth research and analysis to identify target audiences, keywords, and trends.
Create detailed campaign plans, including budget allocation and ad creative development
Work with digital strategists to make sure each client has the most effective strategy for their goals.

Campaign Set up and Execution –

Set up and configure Meta and Google Ads accounts and campaigns
Work with digital copywriters to craft engaging ad copy and creatives that drive user engagement and conversions
Implement proper tracking and conversion measurement to evaluate campaign success.
Set up and configure other social media and digital ad platforms such as LinkedIn, Tiktok, Geofence, OTT and Hulu.
Work with the graphic design team to get the best quality art and creative for each campaign.

Performance Monitoring and Optimization –

Continuously monitor campaign performance, making data-driven adjustments as needed.
A/B test ad elements to improve click-through rates and conversion rates.
Optimize keywords, bids, and ad scheduling to maximize ROI.

Budget Management –

Manage client budgets effectively, ensuring efficient allocation and spending
Provide regular budget reports and recommendations for adjustments.

Reporting and Analysis –

Work within our reporting to software to generate regular reports detailing key performance metrics and trends.
Set up reporting in reporting software and make sure all reports are pulling in the information we need for each client.
Provide insights and recommendations to clients and digital strategists on campaign improvements.
Work with developers to make sure tracking pixels and search tools are fully implemented and set up correctly.

Stay Current with Industry Trends:

Keep up to date with the latest developments and best practices in Meta and Google advertising
Implement new features and strategies to stay ahead of the competition
Lead monthly team trainings regarding updates on Google and Meta ads.

Other Digital Marketing –

Assist with Google Business Profiles, optimization and updates to other Google and Meta products
Assist developers and digital strategists with keyword research for SEO and Google Ads as needed.
Assist digital copywriter and developer with listing management
Assist developers and digital strategists with digital software analysis (such as SEMRush, Spyfu and SE Rankings)

Qualifications:

Minimum 2 years of proven experience in managing Meta and Google Ads campaigns.
Proficiency in Meta Business Suite
Proficiency in Meta Ads Manager
Proficiency in Google Ads Manager
Understanding of OTT, Geofence Ads and other digital ad types.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent written and verbal communication skills
Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously
Facebook Blueprint certifications are preferred.
Google Ad certifications are preferred.
Bachelor’s degree is a plus, but not required.