Author: southernviewmedia

If you are reading this article, there’s a good chance that you typed in one or more words into Google and this page popped up toward the top of the list. Congratulations and welcome to the world of search engine optimization (SEO). As a business owner, you already understand the concept of incorporating innovative techniques into your company’s marketing strategy. SEO is at the core of marketing strategy for business owners who want to create a strong presence online.

At Southern View Media we utilize SEO every single day to help our clients get noticed in Google and other search engines as well as social media. Below we provide a straightforward explanation of SEO and how it benefits your company on the Internet.

Keywords: The Building Blocks

To optimize your web presence online, you need to start by speaking the right language. Translation: entering the right words into your website’s written content. These words are commonly referred to as keywords. Just like you found this article by typing in a combination of words, someone is likely to find your website listed atop Google if they enter the right combination of keywords.

For instance, let’s say that you are an electrician living in the city of Orange Beach, Alabama. To go even deeper, you’re not just any electrician. Rather, you are an electrician that installs and repairs GFCI wall outlets for business owners in and around town. And last, you install GFCI devices as well as repair them and replace old GFCI outlets with new GFCI outlets.

These keywords are vital for ranking on Google or other search engines when consumers are looking for your products or services. We professionally track your ranking and continuously work to keep you at the top of the organic search.

Establishing the Right Keywords

Now that you’ve established your business online, we need to decide what prospective clients would most likely type into Google to find your business. You don’t want them to just find your business, you want them to engage with it! This is where the power of keywords comes in. At this point, there’s only one question left to ask:

What keywords would an online user need to type in to ensure that my business is at or near the top of the Google rankings?

A list of 10 keywords or combination of keywords that might come to mind would look like this:

• Electrician
• Certified Electrician
• Local electrician in Orange Beach
• Commercial electrician
• GFCI electrician
• GFCI commercial electrician
• Orange Beach electrician
• GFCI repair
• GFCI installation
• GFCI contractor

Once you establish which keywords are appropriate for your business, then you strategically place them in the written content on your website. The range of terms you use and the number of times you use them will determine how effective the terms are in a search engine.

Keyword Placement

In addition to word selection, where the words are placed in the content will also determine how effective they are in either a search. Below are the following tools that are used for word placement:

• H1 Tags: The main heading for your article. The H1 ‘tag’ is where the most important keywords are placed. When Google does a search, H1 is where it finds the keywords first.
• H2 Tags: The sub-headings. Although the H2 tags will carry some of the keywords, you don’t have to put the integral words in every H2.
• Meta-Tags: When you’re looking at a link on Google, you will often find a brief snippet of the text with a brief description on what is on the page. That is known as Meta-Tag.
• Text Body: Keywords are placed throughout the written content of the body. When placing the keywords in the content, be careful not to ‘stuff’ the keywords. In other words, don’t use the keywords too many times. Don’t make it obvious that you are stuffing them.
• Images: When describing images make sure you use core keywords in the image descriptions. This only reinforces your keyword strength.

Hiring the Right SEO Company

Chances are you have neither the time nor the inclination to create your own website content. Thus, most business owners hire third-party SEO companies to take care of their web content for them. By hiring an expert to do the work for you, your website will be optimized and your web presence will be greater.

At Southern View Media, we specialize in SEO marketing and strategy. Our team of web designers and writers work with clients across the Gulf Coast. We have proven methods that will help your company rank high on Google and give you greater exposure to your target demographic. Contact us today and let us help you with all your web needs. Call us at 251-583-2605 or visit www.southernviewmedia.com.

© Southern View Media 2017: Reproduction without explicit permission is prohibited. All Rights Reserved. “Get Online or Get Left Behind”

So, you own your own business? When others hear this they often have wistful thoughts of how exciting it must be to be your own boss. What they often don’t realize though is how much responsibility this also places squarely on your shoulders. It’s never easy but it doesn’t have to necessarily be hard either. Here are tips for growing your business in Mobile and Baldwin Country from Southern View Media:

1.Get Online It’s 2017 and if you’re not online you’re getting left behind. It’s not that you should abandon old practices; you just need to add another layer. Whether someone is looking for a place to eat or the best place to get an oil change, they’re going to Google it first. If you’re not online then they’re going to pull up someone who is; and no, a Facebook page isn’t enough.

2.Be Reachable & Responsive As important as being online is, one of the tried and true business practices is personal customer service. After they Google you, they’re going to call you to make sure those hours online are correct or to ask about something specific. Be accessible! Have a current phone number on your website and then actually answer. If someone sends an email or Facebook message, respond as quickly as possible. No one wants to be left waiting, and being there to answer any question will make him or her feel heard and valued.

3.Be Flexible If you’re offering a service, be flexible. Don’t be a doormat, but remember that a customer who feels you appreciate their business will become a return customer. If a client has a demanding job and can only have you come to their house on Saturday and you have a Saturday free, then adjust. If you’re a contract worker and someone wants to hire you for an extended job, offer a package deal.

As a business owner, you have the say in what your company does and make calls based on what you know to expand it; these tips for growing your business in Mobile and Baldwin Country from Southern View Media are easy fixes that make a big impact.

For instance, let’s say that you are an electrician living in the city of Orange Beach, Alabama. To go even deeper, you’re not just any electrician. Rather, you are an electrician that installs and repairs GFCI wall outlets for business owners in and around town. And last, you install GFCI devices as well as repair them and replace old GFCI outlets with new GFCI outlets.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.

© Southern View Media 2017: Reproduction without explicit permission is prohibited. All Rights Reserved. “Get Online or Get Left Behind”

According to numerous reports over the last five years, 70-80 percent of Americans now shop online. So if you’re not online, then your company doesn’t theoretically exist. If you’re looking for ways to promote your company on the web, then below are six sure-fire methods to get the exposure you need:

Social Media

Roughly 8 out of 10 people in America log onto Facebook every single day. And if they’re not on FB, they’re sure to be on Twitter, Instagram, Pinterest, or some other SM platform looking for ways to spend money to improve their lifestyle. Bottom line: start a business page on social media and post photos, videos, ad campaigns, deals and specials, products, and anything else relating to your business at least twice a day.

Start Blogging

What is your story? What is the story of your business? What are your thoughts on your business, your industry, and your market? Whatever is going on inside of your head put it down in words and start blogging. A well written blog takes you from business owner to chief guru and will help you start a following – that is, loyal customers!

Create Videos

In today’s media-crazed culture, videos are an effective tool for getting the word out about your business. When creating videos you need to be sure to release information that people are going to want to see and hear on a regular basis. So be strategic about the content of your videos. Keep them short and succinct (5 min or less, possible), and make them interesting.

Site Optimization

If you’ve never heard of SEO (search engine optimization), then you’re Google ranking is probably on page six where no one goes because web searchers lack patience when searching for results. Translation: no one is going to see your business listing online. SEO is primarily about the content written on your website. Pick up a book on SEO and learn the basics to help your Google rankings. With the proper SEO strategy you could land your company from page 6 to page 1 and get ahead of the competition.

Local Listing Services

There are at least a dozen online local listing services that you can join for free (although many of these sites have paid service options as well). Some of the most popular are Yelp, Google Places, Yahoo Locals, and even Bing. Encourage your loyal clients to go to these places and leave reviews. It will improve your ranking and get you great exposure at next to nothing.

Get on LinkedIn

No, LinkedIn is not social media. Well, sort of. LinkedIn was designed by business-minded people for business-minded people. It is an excellent online platform for networking, gaining your customer base, and widening your influence to a larger targeted audience. It also has strict rules about how to engage other members and what you’re allowed to post on FB. This is great for business owners who take a no-nonsense approach to social media.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.

It started with the MySpace craze. All of a sudden everyone was putting his or her lives online. From there it was inevitable that the world itself would follow. From MySpace and Xanga, then Facebook to Twitter, Instagram, Pinterest and everything in between, the world became plugged in and there was a stampede for individuals and businesses to mark their spot on the web. The initial rush did nothing but create a bunch of profiles that businesses have then let fall by the wayside. It has become apparent though that the social media craze was not just a trend and instead is here to stay. Being successful in business is becoming directly related to being successful on social media. With that in mind, here are a few tips from Southern View Media on how to make your businesses’ social media – social again:

1.Follow Others The point of social media is to have people—potential clients—follow you so that you can plug your business and goal. To do this you need to be following others, as well. Follow those that are in your target clientele (some Google studies can help with this) and more importantly follow those who are already succeeding in your field. If you’re a chef then follow accounts like The Food Network and large bakery shop owners. Don’t just copy what they do but use them as a template. You can also use this connection to interact with them; send them links to your recent post, tag them in post, or share posts to their page. If they like what they see, then a share with their audience will exponentially increase your reach.

2.Post Often Business owners, especially those just starting out, are so worried that they’ll be annoying that they don’t post often enough. Don’t let people forget about you! Post frequently so that you remain in the forefront of your followers’ minds. If you have more than one social media account (which side note, no extra charge for this additional point but you definitely should have accounts across multiple platforms) then rotate your posts day by day among them so you don’t feel like you’re suturing one news feed. Facebook is where you will get the most traffic, so try to post there at least once a day…if you’re a boutique this rule also applies for Instagram.

3.Don’t Post Too Often It’s good to have balance though, so also remember not to post too much. “But you just said-,” I know what I just said. And it’s true; you need to find the balance where your customers are responding, but not so much that they unfollow you out of spite for clogging up their newsfeed. A good rule of thumb is never more than once a day for normal circumstances (and it’s good to rotate days too as mentioned above) and never more than three times a day for a special occasion.

4.Be CulturalWe live in a plugged-in world and your followers will appreciate you being a part of it with them. The most popular social media accounts are those that piggyback off cultural trends and news. Pay attention to what the newest crazes are and find ways to relate them to your business. Reference the popular shows or songs that will catch people’s attention.

Don’t let social media be overwhelming and intimidating. Embrace what it can do for you and think of it as the next wave of marketing for your growing company. A few tweaks and pointed posts should help you figure out how to make your businesses social media social again

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.

© Southern View Media 2017: Reproduction without explicit permission is prohibited. All Rights Reserved. “Get Online or Get Left Behind”

Every business should have a vision statement. It is important. It tells what the purpose of the business is in the moment and where the future lies. In the same way, a content marketing strategy is critical for success. Anybody can open a Facebook page and share items of interest onto it. However, if there is no real plan involved, there is no way to measure success. By defining the parameters which you wish to hit and the methods you plan to use to get there, you can build a winning strategy.

GREAT BLOGS AREN’T ENOUGH: Everything you post to your social media should be more than a great read. The goal is to draw attention to your business, whether that is a brick and mortar location or a virtual business. There are several ways to engage your audience within a blog.

INFORMATION NEEDS A DESTINATION: Sharing a great tidbit is one thing, but if you can use it to drive the reader to your website, then you have gotten through step one.

KEEP THEM READING: Build interest to website and keep them there. Market your product or service with conviction. If your product or service is one of the best on the web and you have only a few seconds to tell them, devise a strategy to keep them interested for a few minutes.

GIVE THEM MORE: Whether you have special offers for those who sign up, or you send out a newsletter or other info that interests them, you should find a way to get their information. You can’t count them as a real customer until you are on a first name basis, after all.

FIND OUT ABOUT THEM: Build metrics for your business demographic by asking questions. The more information you have, the better you can work your website magic. If your customers are coming to find a great whatchamacallit, and you are promoting whazzits more heavily, maybe you will want to refocus and capitalize on the whatchamacallits for a while to see if it increases business.

BRING IN THE PROS: If you have a vision, but not exactly sure how to make it take shape, then you need to contact us. Southern View Media is the premiere local company offering services to take your business to the next level. With a skilled leadership team and a battalion of talented writers and artists, we have the capability of delivering what you need, when you need it: even if you don’t know what to ask for. Their experience and innovation in content marketing have built a business based on word-of-mouth clients whose satisfaction and recommendations create the next level of client referrals.

Contact us to find out how we can help with your marketing plan and digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.

© Southern View Media 2017: Reproduction without explicit permission is prohibited. All Rights Reserved. “Get Online or Get Left Behind!”

If time is money, then you need the right tools to make every second count. Below are 10 must-have apps for your smartphone, computer, or tablet that can keep you organized, connected, and creative.

Square

If you’re tired of restricting payment parameters and high transaction fees, then Square is the way to go. Developed by the founder of Twitter, Square allows you to accept payments via your smartphone or tablet. It’s quick, easy, and portable.

Evernote

Evernote is the standard for individual or group project planning. You can synchronize it with all your devices, and use it to share and store information for your project as you go. It virtually puts you in the room with other brilliant minds and allows you to build your ideas one post at a time.

Google Drive

Are you still emailing and downloading documents in 2017? Then you’re wasting a lot of time throughout the day and space on your hard drive. Any smart business owner skips that track and goes straight for Google Drive. It allows you to collaborate with industry partners or employees in real-time as you create Word, Excel, PowerPoint, or other documents. You can edit and share information straight from the same document without the use of pesky emails. Google is truly for the modern, savvy entrepreneur.

InDinero

Your finances can get complex at times. But you can simplify them in easy-to-read formats with InDinero. This handy app will sync with your bank accounts, credit cards, and other financial platforms. It will even give you revenue predictions based on your current cash flow.

FormMobi

It’s known as the most important ‘virtual keyboard’ on the planet. FormMobi is a flexible and functional information-gathering app that allows you to store data quickly and organize it with little effort. You can record audio, take photos, accept signatures, and even design pro-level sketches. FormMobi was built to streamline and simplify your workflow no matter where you are.

Asana

Asana allows you to manage both your business and personal life all in one app. If you are the type of professional who likes to keep up with a few personal projects on the side, then Asana is right for you. It’s a timesaving alternative to complex management software. And the best part is, you don’t have to float around on multiple apps to juggle all aspects of your life.

Bump

Does your job require you to share information at a fast rate with only seconds to spare? Bump has become the go-to for this type of need-it-right-now environment. Multiple users can trade all types of information such as personal contacts, images and graphics, document files, and other quick data by simply “bumping” two smartphones together.

Expensify

Expensify took root four years ago and has quickly become the travel app of choice for busy entrepreneurs. Expensify allows you to keep detailed records of business expenses, food, lodging, travel, and other business-related items. You can also scan and file receipts. All of this information can be sent to your accountant at the touch of a button.

Tripit

If Expensify covers you on the back-end of company trips, then Tripit prepares you for travel on the front-end. Tripit can keep your entire schedule in line by creating a smooth itinerary that takes you from point A to Point Z while keeping you updated on important info. You can keep track of flights, car rentals, and hotel bookings. You can also get maps, weather updates, and detailed directions to your destination.

LocalVox

While all the other apps help you organize and maintain your enterprise, LocalVox helps you get it off the ground. This web-marketing tool is perfect for creating a professional image and building a brand across the Internet. You can create announcements, campaigns, and social media posts in only a few steps. You can also get the skinny on where you should be listing your firm locally or nationally.

Productivity apps allow you to grow your company without being weighed down by the very tools that are supposed to help you work efficiently- all while saving time and money, and sparing the hassle of using large-scale software.

Check us out and see how we can help with your business’s digital presence. Visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605.

© Southern View Media 2017: Reproduction without explicit permission is prohibited. All Rights Reserved. “Get Online or Get Left Behind!”

It’s the late-night question that keeps business owners awake over their lack of marketing success;  “What do I do to help grow my business online?” There is no shortage of methods and channels to target your online marketing efforts. Some are very simple and others are highly complex in their execution. One of the simplest, and oftentimes most cost effective, ways of increasing your brand awareness online is Facebook advertising.

It’s no longer enough to have a well-designed website and proper SEO integrated into it. You simply can’t afford not to have a well-crafted, professional presence on Facebook with proper marketing campaigns designed and monitored to give you a high return on investment.

Compared to traditional methods of marketing, it doesn’t take the usual herculean efforts to have your business seen online. Unlike print, TV or radio spots, digital marketing does away with the long lead times, the excessive pre-planning meetings, pre-production meetings, and exorbitant costs. Simply put, you can be seen by more people for a fraction of the costs of the aforementioned traditional marketing campaigns.

We’re huge advocates for using social media to grow a business. When social media is done right, it creates exposure, opens up two-way communication and extends the potential audience of your business. You can do this organically by creating and sharing valuable content, creating dialogue with your Facebook fans and being consistent in your efforts to share interesting and useful news and knowledge.

Facebook also offers the ability for you to pay for exposure on their platform to people who fit into certain demographics that are completely customizable. Facebook offers businesses a way to promote, grow and drive website traffic through “sponsored” posts. These advertisements show up on your target audience’s newsfeed and have a strong call to action that prompts viewers to:

• Visit your website
• Like your page
• Engage with a post
• Enter a contest or apply for exclusive offers

Social Media advertising offers you the ability to put your message, products, and services in front of the people who truly matter to your business. As an example, if you’re a high-end clothing boutique that caters to women aged 18- 35 in Fairhope, AL that are interested in fashion, current events and shopping, you can set up a custom audience and have your offer or ad appear in the newsfeed of Facebook users who match those exact specifications.

Well-crafted Facebook ads put you front and center of the people who truly matter to your bottom line on a platform that they use daily. This offers the ability to get your brand in front of people who are not yet aware of your brand, but who will benefit from your products or services and then prompts them to visit your website to learn more and ultimately make a purchase.

With Facebook ads, you can:

• Earn loyalty by offering deals, product recommendations, and quick customer service right from your Page so customers keep coming back.
• Connect one-on-one by talking directly with your customers to personalize customer service.
• Become a trusted expert by suggesting relevant products to build trust with customers.
• Extend offers to make loyal customers feel special by giving them a discount or promotion.

The most exciting part of Social Media advertising is how truly inexpensive it is. We can create ad campaigns with budgets as low as $10 a day or as much as $300 a day. This is entirely up to your unique business needs and overall goals. As affordable as it is to have a professional marketing campaign crafted and handled by the marketing professionals at Southern View Media, you honestly can’t afford to not have a Facebook campaign set up and prove highly targeted traffic to your website.

Contact us to find out how we can help with your marketing plan and digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.

© Southern View Media 2017: Reproduction without explicit permission is prohibited. All Rights Reserved. “Get Online or Get Left Behind!”

Thirteen milliseconds. That’s the amount of time it takes our brains to process a visual according to a study by MIT. In essence, that’s the amount of time you have to capture your target audience’s attention when it comes to visual content. This is where a visual content strategy can come in handy. Visual content is any content that is based on imagery and graphics rather than simple, plain text.

What does this mean for your business? Simply put, it means that any information you want to convey to your target audience should be displayed in an eye-catching way, and to make it easy for the user to scan and digest the information quickly. What does this mean for you? It means that the more likely users are to read your content, the more likely they are to make a purchase from you.

Here are a few best practices for implementing a visual content strategy.

Tell a Story

Guide your users through a story using visuals. Whether you are telling a story about your business origins, sharing step-by-step instructions, or presenting an opinion, always keep your customer’s experience in mind and make sure your narrative is easy to follow. You want to be authentic and relevant, so you should have a valid reason to publish the topic you choose.

Visualize Data

People love data, but no one wants to sift through pages of published papers and data reports. They want that information to be presented to them in an attractive way that is easy to understand. Pie charts, progress circles, graphs, diagrams, and word clouds are just a few ways you can take boring data and exhibit it in an exciting way.

Consistency is Key

Consistent branding can go a long way. It helps create a strong, recognizable experience for the reader. Using similar colors, fonts, and patterns will allow users to take one look at a post and know it was created by your business, thus creating a sense of familiarity.

High-Quality Imagery and Graphics

No matter how interesting the content may be, consumers will not stop what they are doing to read something it if it is not visually appealing to them. Low-resolution photos, tacky graphics, unpleasing colors, inconsistent fonts, and a generally unprofessional look will all deter potential leads. You definitely don’t want this to happen to you, so it is a good idea to hire a professional in this area. Professional photography and graphic design go a long way in selling to consumers.

Always Include a Call to Action

It doesn’t matter if you have published the best infographic in the world. If you don’t create something with actionable content, you won’t see any returns or leads generated from that piece. What you will have are customers that are left thinking, “Okay, great… now what?” and then moving on without making a conversion. Ask your reader to do something, whether that be to visit your website, call your business, make a purchase, or leave a review.

Visual content isn’t the next big thing: it is the big thing now and it is changing the way marketers approach social media. Don’t miss out on taking advantage of a visual content marketing strategy. If you need help in this area, contact Southern View Media to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.SouthernViewMedia.com. We are a Google Trusted Agency and will be happy to answers your questions.

© Southern View Media 2017: Reproduction without explicit permission is prohibited. All Rights Reserved. “Get Online or Get Left Behind!”

“And, a happy New Year!” You may begin the year 2018 with this phrase, but have you stopped to ask yourself what you will need to truly make it a happy new year? Resolutions are an important element for creating joy, positive outcomes, and generating more income in 2018. Resolutions aren’t just for personal goals. Resolutions can be made for your business or organization, too.

We suggest going to the literal drawing board to come up with a few things you’d like to focus on in 2018. Perhaps you get out your whiteboard markers or a flip chart and get to brainstorming. Remember, no idea is a bad one! Here are five resolutions for your business you may want to consider:

Promotion

Have you invested quality resources into your product or business over the past year? We bet you have. It’s time to share your well-made business with the world! Investing in Marketing and Public Relations always proves to have a high return on investment. Whether it’s advertorial media placement, grassroots word of mouth, or blogs to drive social media traffic – you are sure to find the right mix to promote what you love and increase your net worth.

Professional Development

Not just for your team, but for you too! While you’re at the drawing board, think of a few things that could really take your business to the next level. Perhaps it’s time to learn and invest in CRM software, learn a second language, or our favorite: personality and strength assessments. Using programs like Strength’s Finder and the Myers Briggs test can help you and your teammates work together in the most optimal fashion. Schedule out quarterly training to maximize your efforts.

Giving Back

Is your organization aligned with a charity? If not, 2018 may be the time to focus on giving back. Finding one charity your employees and your family are passionate about can be an excellent way to build commentary through volunteering and fundraising. It can also serve to align your passions in support of those less fortunate. This new year’s resolution can give you the boost to start early in December as the holidays are a great time for supporting those who are in need.

Employee Engagement

Are you doing all you can to make sure your employees think your business is a great place to work? Simple adjustments such as having lunch with super-star employees of the month to hear their ideas and learn more about their personal life is a great way to engage the workforce. Other ideas such as healthy snacks at meetings or donut Fridays – whatever suits your team better! Also, show your employees you’re thinking of them. We suggest a survey to see how your engagement is doing and what you can do to bring some fun to the Monday-Friday office crew.

Delegation

Lastly, we have to ask, are you trying to do it all? If you’re burning the candle at both ends – it’s time to search your crowd for talented employees that may be able to take on some of the load. Not only will you be able to focus more clearly on progressing the company forward, but you can help develop your talent, increase their engagement and create better alliances at the same time.

Let’s do this, 2018! Here’s to a real, Happy New Year! If you need help with promotions or advertising, contact Southern View Media to find out how we can help with your business’s marketing goals. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.SouthernViewMedia.com. We are a Google Trusted Agency and will be happy to answers your questions.

© Southern View Media 2017: Reproduction without explicit permission is prohibited. All Rights Reserved. “Get Online or Get Left Behind!”

Thinking about including a blog as part of your marketing mix? You’re not alone! Blogs are a great way to increase traffic to your website, find social media material to share, and engage with your customers. It’s a fantastic New Year’s resolution and we’re glad you’re thinking about adding a blog. Here’s what you can look forward to:

Connect your audience to your website

When your blog is complete, you can share it on your Facebook, Instagram, Twitter and Linkedin platforms. This is a great way to have your social media audience click on the link, read your content, and additionally, start to explore your website. If you have e-commerce items on your website, you’ll likely see an increase in sales from your blog bringing new viewers to your website.

Connect with social media

As we mentioned, sharing your blog to your social media platforms helps engage your audience. Oftentimes, viewers will click on your blog before they ‘like’ or ‘share’ what you’ve written, but you’ll be able to track how productive the blog is by the number of readers or clicks that are initiated from your website.

Use keywords to increase your SEO optimization

By utilizing specific keywords for your blog and title you can help others find your website when they search with the same keywords into engines like Google. For example, if your blog is about hardwood floors, when users search with the keyword ‘hardwood floors’ you will now be an option for them to click.

Find a benefit and promotion balance

It’s important to sell your products, but you don’t want that to be the only thing you say when you’re reaching out to your clients or customers through your website and social media. By increasing value with your blog, for example, providing tricks of the trade and valuable information for your clients, you will become a go to person with expertise.

Build customer loyalty

Lastly, if your customers see you as a go-to person for providing them with valued information they can utilize and share with their friends, you will have increased loyalty. By blogging about important topics and even sharing information about yourself, your company, and your staff, you are even more likely to build repeat customers.

Let’s do this, 2018! Here’s to a real, Happy New Year! If you need help with promotions or advertising, contact Southern View Media to find out how we can help with your business’s marketing goals. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.SouthernViewMedia.com. We are a Google Trusted Agency and will be happy to answers your questions.

© Southern View Media 2017: Reproduction without explicit permission is prohibited. All Rights Reserved. “Get Online or Get Left Behind!”